FranPro

Lance Hood

Whether you are a franchise company, franchise broker or other professional in the franchise space you will find solutions to the biggest challenges we all face around developing your brand, processes, profitability, marketing, leads and sales processes.

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BusinessBusiness
MarketingMarketing
ManagementManagement

Episodes

How to Maximize Franchise Broker Networks
Feb 13 2024
How to Maximize Franchise Broker Networks
Welcome to FranPro Insights Podcast.  If you would like to access our most recent content and to receive updates, you can register here: https://franpro.com/Contact us here Anything@FranPro.com if you:Want help finding a franchise Would like to be featured on our programWould like help producing or want a podcast produced for youAre a franchise company and want access to our free ROI Tracker dashboardIn this episode, Lance Hood of FranPro interviews Red Boswell, president of IFPG. Red Boswell is an incredible resource for any franchise organization. If you would like to work with Red you can reach him here: https://Franpro.vip/GoIFPGOne of the topics we discuss in this call is "How to be presentable for broker networks."Also covered:IFPG is the world's largest consultant/broker group.Franchises need to be presentable and ready to connect with brokersConsultants educate and coach candidates, not just broker dealsCommunication & reputation management are crucial for franchisorsFranchisors need a clear sales process & ideal candidate profile​And moreWe're thrilled to welcome our guest, Red Boswell from IFPG, who brings a wealth of knowledge about the fascinating world of franchising. Red sheds light on the art of networking and the importance of nurturing relationships, emphasizing these connections as valuable investments. He insists that success in the franchise world is built on more than just immediate results; it's a long-game requiring trust, commitment, and a fair amount of exposure in the industry.Communication is a vital cog in the franchising machine, and we dive headfirst into the nuances of this crucial aspect. Red explains the need for prompt responses, constant monitoring of progress, and the role of consultants in these interactions.  We also explore the importance of personalized communication, making your opportunity stand out in the sea of franchises.The conversation then takes a sharp turn toward the role of marketing in franchise sales. We stress the relevance of keeping your sales process up-to-date and having a robust Item 19. He further emphasizes the need to be fully committed to your franchise business, and the difference a knowledgeable franchise development representative can make. Get ready for an enlightening conversation that could revolutionize how you think about franchising.Contact us at Anything@FranPro.com if you: Want help finding the right franchise for youWould like to be featured on our programWould like help to produce or want a podcast produced for youAre a franchise company and want Free access to our ROI Tracker dashboard *Some of the companies we interview compensate us a commission if you purchase something.
Are You Struggling to Add New Franchisees?
Jan 30 2024
Are You Struggling to Add New Franchisees?
Welcome to FranPro Insights Podcast.  If you would like to access our most recent content and to receive updates, you can register here: https://franpro.com/Contact us here Anything@FranPro.com if you:Want help finding a franchise Would like to be featured on our programWould like help producing or want a podcast produced for youAre a franchise company and want access to our free ROI Tracker dashboardIn this episode, Lance Hood of FranPro interviews Lana Mazin, VP of relationship marketing at Raintree. Lana Mazin is an incredible resource for any franchise organization. If you would like to work with Lana you can reach her here: https://Franpro.vip/GoRainTreeOne of the topics we discuss in this call is "Why franchisors struggle to add new franchisees to their system."Also covered:Are you struggling to add new franchisees to your system?Are your franchisees unsatisfied or not making enough money?What will happen if you don't differentiate your brand?Focus on innovation to stay ahead of the competitionIs your franchise system falling behind the competition?​And moreWant to discover the secrets behind building successful franchise brands? Tune into our latest episode where Lana Mazin, the VP of Relationship Marketing at RainTree Franchise Development, joins us. Lana, with her vast knowledge of franchise development, unravels the importance of strong item 19 numbers, franchisee satisfaction, and ongoing support. As we churn through this enlightening conversation, Lana puts forth some key factors to consider when partnering with new brands, emphasizing the need to focus on differentiation and innovation. But how do you attract the right buyers for your franchise? In a riveting discussion, Lana shares how Rain Tree crafts compelling messaging that drives value and attracts the ideal buyer. She dispels common misconceptions about franchising and addresses the major objections people might have when considering a franchise. She further simplifies the complex world of franchise metrics into digestible nuggets of wisdom, highlighting the essential performance indicators for evaluating potential franchise partners.In the final part of our exchange, we shifted gears to focus on networking and maintaining relationships within the industry. Lana offers golden advice on how brands can leverage Rain Tree's services to their advantage, and use it as a stepping stone to connect with other FSOs and vendors. Her insights are invaluable for any brand looking to elevate its franchise game, underscoring the importance of franchisee satisfaction and profitability as the cornerstone of a franchisor's mission. Don't miss this chance to gain firsthand knowledge from an industry expert on building a robust and profitable franchise brand.Contact us at Anything@FranPro.com if you: Want help finding the right franchise for youWould like to be featured on our programWould like help to produce or want a podcast produced for youAre a franchise company and want Free access to our ROI Tracker dashboard *Some of the companies we interview compensate us a commission if you purchase something.
Are You Social Enough? (How Profitable is Your Customer Journey)
Jan 16 2024
Are You Social Enough? (How Profitable is Your Customer Journey)
Welcome to FranPro Insights Podcast.  If you would like to access our most recent content and to receive updates, you can register here: https://franpro.com/Contact us here Anything@FranPro.com if you:Want help finding a franchise Would like to be featured on our programWould like help producing or want a podcast produced for youAre a franchise company and want access to our free ROI Tracker dashboardIn this episode, Lance Hood of FranPro interviews Chief Operations Officer Corey Cotnoir of SocialMadeSimple.  Corey Cotnoir is an incredible resource for any franchise organization. If you would like to work with Corey you can reach him here: https://Franpro.vip/GoSocialMadeSimpleFinally the team at Social Made Simple has a Free 90-day local social marketing pilot program.  You can apply for at the link you see next to this video.  There is no catch, no management fee, and they will spend up to $185 per month per location in ad spend, but it does requires a corporate point of contact and five franchisee locations participating. As well as feedback is required, and the franchisees must stay engaged.Also covered:What you should know when it comes to local marketingWhich social media platforms make sense for your brandWhat causes brands to struggle with social advertising?The sweet spot for advertising frequencyWhat you need to know about your customer journeyHow can you increase engagement on your social posts​And moreGet ready to challenge the status quo in social media marketing as Corey Cottenoir, COO of Social Made Simple, takes us on an enlightening journey to harness the power of authenticity. Forget the polished, professional image you've been striving for. Learn to embrace user-generated content and how it can be instrumental for local business marketing. We also discuss the intricacies of a successful local marketing campaign, emphasizing the importance of forming genuine connections with the local community.We venture further into the realm of social advertising, gaining insights into the crucial aspects of the buyer's journey, life cycle, and frequency of ads. Corey sheds light on the significance of adjusting outreach and conversion strategies, and the pitfalls of over-marketing, a common mistake that can detrimentally affect a brand's perception. Prepare to reevaluate and transform your current strategies for more successful outcomes.Boost your local marketing content with fresh, authentic assets. We discus investing a little to elevate your content visibility and the importance of creating assets that provide customers with a clear understanding of your products and services.Contact us at Anything@FranPro.com if you: Want help finding the right franchise for youWould like to be featured on our programWould like help to produce or want a podcast produced for youAre a franchise company and want Free access to our ROI Tracker dashboard *Some of the companies we interview compensate us a commission if you purchase something.
Avoid the Predictable Steps to Being "Denied"
Dec 26 2023
Avoid the Predictable Steps to Being "Denied"
Welcome to FranPro Insights Podcast.  If you would like to access our most recent content and to receive updates, you can register here: https://franpro.com/Contact us here Anything@FranPro.com if you:Want help finding a franchise Would like to be featured on our programWould like help producing or want a podcast produced for youAre a franchise company and want access to our free ROI Tracker dashboardIn this episode, Lance Hood of FranPro interviews Sam Phelps, director of development at Tenet Financial Group. Sam Phelps is an incredible resource for any franchise organization. If you would like to work with Sam Phelps you can reach him here: https://Franpro.vip/GoTenetOn this call: "Predictable Steps for Funding Your Business" and "Reducing the Likelihood You Will Run Out of Cash or Be Denied."Also covered:​Wide variety of debt options, including SBA and unsecured loans​Selling your story is the biggest factor in getting a franchise loan​Consistent communication is key to getting loans done on time​FDD accuracy and performance crucial for funding approval​Ensure that you're well capitalized to cover unexpected expenses​And moreEver wondered how to navigate the world of financial consulting and funding? Our guest for today's episode, Sam Phelps, Director of Development for Tenant Financial Group, shares his journey from banking to consultancy, giving us a glimpse into the inner workings of a company that provides everything from 401k plans to equipment funding. Sam, a recovering banker, highlights the importance of understanding the client's needs and offering solutions that speak to those needs.In our in-depth conversation, Sam offers a treasure trove of advice for franchise companies and lenders, emphasizing the need for a compelling background story when applying for loans. He explores how technology and automation can ease the stress of running a business, while underlining the importance of communication and capital. Furthermore, he stresses the value of starting with a strong team to avoid unnecessary mistakes. Whether you're curious about financial consulting or seeking funding for your own business, this episode is packed with insights and tips you don't want to miss!Contact us at Anything@FranPro.com if you: Want help finding the right franchise for youWould like to be featured on our programWould like help to produce or want a podcast produced for youAre a franchise company and want Free access to our ROI Tracker dashboard *Some of the companies we interview compensate us a commission if you purchase something.
The Trap that Leads to Franchisor Failure
Dec 12 2023
The Trap that Leads to Franchisor Failure
Welcome to FranPro Insights Podcast.  If you would like to access our most recent content and to receive updates, you can register here: https://franpro.com/Contact us here Anything@FranPro.com if you:Want help finding a franchise Would like to be featured on our programWould like help producing or want a podcast produced for youAre a franchise company and want access to our free ROI Tracker dashboardIn this episode, Lance Hood of FranPro interviews Kris Nieb, president of Franchise Evolution Partners. Kris Nieb is an incredible resource for any franchise organization. If you would like to work with Kris, you can reach him here: https://Franpro.vip/GoFranEvolutionPartOn this call: How to put your franchise development on autopilot whether your brand is new, established or has "stalled"Also covered:​How the handle the Item 19 dilemma​Developing your key differentiators and customer experience​Lack of marketing investment chokes your brand’s productivity​What does an effective sales process look like?​And moreEver wondered what it takes to succeed in the fast-paced world of franchising? We had the privilege of speaking with Chris Neib, president of Franchise Evolution Partners, to unlock some of the secrets of franchise success. We delve into the crucial aspects of franchise industry growth, including the acquisition of franchise owners, solid processes and growth milestones. Chris shares the importance of supporting existing franchisees - a critical, yet often overlooked element in this industry.The episode takes a turn towards an aspect we can all relate to - customer experience. Together with Chris, we discuss how the right customer experience can be a powerful catalyst for business growth. We even touch on how brands such as Salons by JC have mastered this art. But it doesn't stop at good service. We also talk about the importance of actions in determining customer engagement. After all, how can you truly understand your customer’s needs without a well-thought-out process?In our enlightening conversation with Chris, we stress the importance of valuing time when engaging with customers. A surplus or scarcity of leads can directly influence our actions, which, if unchecked, can lead to holding onto leads who simply aren't ready to take action. It seems that the most successful people we've spoken to, share a common trait - they keep their communication brief and move swiftly onto their next task. As our chat concludes, Chris reminds us of the importance of addressing the larger, unspoken concerns that may be hindering people from taking action. So, pull up a chair and tune in for invaluable insights and more on the exciting world of franchising!Contact us at Anything@FranPro.com if you: Want help finding the right franchise for youWould like to be featured on our programWould like help to produce or want a podcast produced for youAre a franchise company and want Free access to our ROI Tracker dashboard *Some of the companies we interview compensate us a commission if you purchase something.
Funding Secrets Every Franchisor & Broker Should Know
Nov 28 2023
Funding Secrets Every Franchisor & Broker Should Know
Welcome to FranPro Insights Podcast.  If you would like to access our most recent content and to receive updates, you can register here: https://franpro.com/Contact us here Anything@FranPro.com if you:Want help finding a franchise Would like to be featured on our programWould like help producing or want a podcast produced for youAre a franchise company and want access to our free ROI Tracker dashboardIn this episode, Lance Hood of FranPro interviews Dan Pace, founder of First Financial. Dan Pace is an incredible resource for any franchise organization. If you would like to work with Dan you can reach him here: https://Franpro.vip/GoFirstFinancialOne of the topics we cover is "How to identify clients and lenders that typically won't, or don't fund"Also covered:​People leading with money or life purpose rarely close deals​Lenders look for stability in a client, not just net worth or liquidity​Retail banking focus on deposits & wholesale banks focus on loans​Successful franchise companies have better marketing departments​First Financial offers a credit restoration program for clients​And moreAre you dreaming about owning a franchise but feeling overwhelmed by the funding process? Let's demystify it together with Dan Pace, founder of First Financial. We dive into a candid discussion about finding the perfect franchise, the importance of doing due diligence, and how to become more fundable. This episode is a treasure trove of practical tips and advice for potential franchisees, so strap in for an enlightening conversation!We unravel the differences between a traditional retail bank and a wholesale lender and give you a clearer understanding of the types of loans they offer. Dan, with his extensive experience in the industry, shares invaluable insights on pre-qualifying potential franchisees, the benefits of research, and why reaching out to the right people is crucial. Additionally, we cover what to do if a retail bank declines your application, a common scenario for startup franchises. In an intriguing turn, we address the elephant in the room - defaulting on student loans. We explore how this could impact your chances when applying for an SBA loan and how credit restoration companies can help those with bad credit recover. Wrapping up the conversation, we offer advice to brokers and consultants on maximizing their work with franchisees. If you're interested in the franchise industry, this episode is a must-listen!Contact us at Anything@FranPro.com if you: Want help finding the right franchise for youWould like to be featured on our programWould like help to produce or want a podcast produced for youAre a franchise company and want Free access to our ROI Tracker dashboard *Some of the companies we interview compensate us a commission if you purchase something.
How Top Brands & Brokers Close more Deals
Nov 14 2023
How Top Brands & Brokers Close more Deals
Welcome to FranPro Insights Podcast.  If you would like to access our most recent content and to receive updates, you can register here: https://franpro.com/Contact us here Anything@FranPro.com if you:Want help finding a franchise Would like to be featured on our programWould like help producing or want a podcast produced for youAre a franchise company and want access to our free ROI Tracker dashboardIn this episode, Lance Hood of FranPro interviews Chief Executive Officer and Owner David Schwartz of Franchise Clique.  David Schwartz is an incredible resource for any franchise organization. If you would like to work with David you can reach him here: https://Franpro.vip/GoFranchiseCliqueOne of the topics discussed is "Why some people struggle to get the leads they need to succeed."Also covered:​Tired of the constant search for the "golden goose" of lead sources?​Franchise Clique a top lead generation company for 24 years​They run over 600 to 700 franchise campaigns every day​Smart System algorithm dials in leads based on your parameters​You can increase your lead conversion by avoiding these mistakes​And moreBy diversifying their budget and following the plan, a recent client was able to close an astounding 26 deals from a batch of only 100 Franchise Clique leads.Have you ever thought about what it takes to generate effective leads in the franchise world? Join me as I sit down with David Schwartz, the game-changer CEO and owner of Franchise Click, as he unveils the secret sauce behind their unique approach to lead generation, optimizing communication, and harnessing the power of technology.In today's tech-savvy world, acquiring and converting leads is more than just cold calling—it's about precision, speed, and adaptability. Schwartz shares how Franchise Click's Smart System, an algorithm-driven tool, is revolutionizing this process by matching the right leads for optimal results. He breaks down the role of portals and verified leads, enlightening us on how a quick response time can be a game-changer in sealing the deal with potential prospects. The conversation takes an interesting turn as we expose the correlation between the conversion rate and the lead source's familiarity and comfort level.As we delve deeper, we discuss the vital role of experience and CRM tools in working with leads, exploring successful strategies for both brokers and franchises. Schwartz brings a fresh perspective to the table—emphasizing the importance of having the right staff and the significance of a sales background. Rounding up the conversation, Schwartz gives a glimpse into the promising future of the franchise business, stressing the encouraging increase in activity and awards this year. Whether you're an established franchise owner or a newcomer, this episode is a goldmine of insights, tips, and strategies that will surely catapult you towards success.Contact us at Anything@FranPro.com if you: Want help finding the right franchise for youWould like to be featured on our programWould like help to produce or want a podcast produced for youAre a franchise company and want Free access to our ROI Tracker dashboard *Some of the companies we interview compensate us a commission if you purchase something.
How Most Companies Ignore Their Leads? (Easy Fix)
Nov 9 2023
How Most Companies Ignore Their Leads? (Easy Fix)
Welcome to FranPro Insights Podcast.  If you would like to access our most recent content and to receive updates, you can register here: https://franpro.com/Contact us here Anything@FranPro.com if you:Want help finding a franchise Would like to be featured on our programWould like help producing or want a podcast produced for youAre a franchise company and want access to our free ROI Tracker dashboardIn this episode, Lance Hood of FranPro interviews Aslam Abbas, co-founder of Collect.chat. Aslam Abbas is an incredible resource for any franchise organization. If you would like to work with Aslam you can reach him here: https://Franpro.vip/GoCollectChatOne of the topics we discuss in this call is "Are you ignoring your leads and customers?"Also covered:Works 24/7 to engage visitors, collect leads, & handle repetitive tasksNo waiting, all visitors and customers can be engaged immediately!Analytics & integrations, help you track and improve performanceBots sent via a link and be used anywhere like emails & social mediaCollect Chat offers a free trial for businesses to test their services​And moreEver wonder how chatbots can be a game-changer for your business? Get ready to uncover the secrets of chatbots with our special guest, Aslam Abbas, the co-founder of Collect Chat. In this insightful conversation, Aslam elaborates on how chatbots are transforming the business landscape by simplifying customer interaction and enhancing lead generation. We dive deep into how chatbots, with their ability to ask one question at a time, are eliminating the tedious process of filling out lengthy forms and how they can collect customer data in a neatly organized manner.The conversation takes an exciting turn as we shift gears to talk about the vital role of product development and clarity in a company's success. Aslam shares his knowledge on how real-time changes in chatbots can save precious time and the importance of lucidly explaining your product or service. Wrapping up, we discuss how chatbots can be harnessed for post-sales operations to gather data and customer feedback effortlessly. Aslam also gives us a sneak peek into the unique features of Collect Chat. This enlightening chat promises to shift your perspective on chatbots and their increasing significance in the business world. Tune in and let the learning begin!Contact us at Anything@FranPro.com if you: Want help finding the right franchise for youWould like to be featured on our programWould like help to produce or want a podcast produced for youAre a franchise company and want Free access to our ROI Tracker dashboard *Some of the companies we interview compensate us a commission if you purchase something.
Why Certain Brands Close Deals Like Clockwork
Nov 9 2023
Why Certain Brands Close Deals Like Clockwork
Welcome to FranPro Insights Podcast.  If you would like to access our most recent content and to receive updates, you can register here: https://franpro.com/Contact us here Anything@FranPro.com if you:Want help finding a franchise Would like to be featured on our programWould like help producing or want a podcast produced for youAre a franchise company and want access to our free ROI Tracker dashboardIn this episode, Lance Hood of FranPro interviews Chief Executive Officer Doug Schadle at Rhino7. Doug Schadle is an incredible resource for any franchise organization. If you would like to work with Doug you can reach him here: https://Franpro.vip/GoRhino7In this call: "How to avoid declining sales and irrelevance by using an effective sales process."Also covered:​Are you taking unnecessary risks with your business?​Are you fooling yourself, is your brand unique or memorable?​What does an effective sales process look like?​Utilize your FDD to get your brand the traction it needs​And moreTransform your understanding of franchise branding with our latest guest, Doug Schadle, CEO of Rhino7. We delve straight into the heart of franchise sales, exploring the nitty-gritty of developing an effective process, especially for emerging brands. Doug gives us a masterclass on reverse engineering from P&Ls, backing this up with the crucial element of a robust support system for franchisees. He also provides a reality check on the financial investments you need to reach self-sufficiency in royalties.Moving on, Doug takes us on a journey through franchise investigation and brand selection, providing us with a roadmap to delivering successful investigations. He shares invaluable insights on leveraging homework and conversations to educate prospects, and how to effectively navigate objections and fears. With a unique angle, Doug also delves into how an individual's skill set can influence their franchise choice, illustrating this with compelling examples.Wrapping up, we dive into the world of branding and the Franchise Disclosure Document (FDD) with Doug. He unravels the magic of striking branding and effective franchising, contrasting unique businesses with established ones. Doug also brings to light common pitfalls and how to evade them, emphasizing the importance of the FDD as a growth tool. And for those eager to learn more from Doug, he generously shares how you can connect with him and tap into his wealth of knowledge in the franchise industry. This episode is packed with golden nuggets for anyone looking to venture into or expand in the franchise business.Contact us at Anything@FranPro.com if you: Want help finding the right franchise for youWould like to be featured on our programWould like help to produce or want a podcast produced for youAre a franchise company and want Free access to our ROI Tracker dashboard *Some of the companies we interview compensate us a commission if you purchase something.
How to Work with Franchise Broker Networks
Nov 9 2023
How to Work with Franchise Broker Networks
Welcome to FranPro Resource Podcast.  If you would like to access our most recent content and to receive updates, you can register here: https://franpro.com/Contact us here Anything@FranPro.com if you:Want help finding a franchise Would like to be featured on our programWould like help producing or want a podcast produced for youAre a franchise company and want access to our free ROI Tracker dashboardIn this episode, Lance Hood of FranPro interviews Red Boswell, president of IFPG. Red Boswell is an incredible resource for any franchise organization. If you would like to work with IFPG you can reach him here: https://Franpro.vip/GoIFPGThe International Franchise Professionals Group (IFPG) provides access to a large pool of consultants for franchise prospecting. Ensure you have the right person for franchise development, focus on delivering results, and take action to improve Item 19 if necessary.Covered in this call:​IFPG awards well over 100 franchises a month​​650+ consultants can flood your franchise with prospects​​Franchise reps are more important than the franchise opportunity​​Franchise development is a full-time job requiring the right person​​Prospects are more interested in results than new openings​​If you're ashamed of your item 19, take action to fix it​And moreEver wondered how successful franchisees unearth the right opportunities? Or how franchisors connect with the right leads to build prosperous businesses and foster happy teams? Step into our fascinating conversation with Red Boswell, the president of IFPG, a network that's revolutionizing the franchising world. Red exposes the mechanics behind IFPG's successful model, and how they're changing the game for over 650 independent consultants, more than 600 franchisors, and about 150 suppliers in the franchise industry.Choosing a franchise is similar to selecting a house or a babysitter; you need a trustworthy representative to guide you through the process. Red elaborates on the essential role of IFPG's independent consultants in this scenario. He provides a peek behind the curtains, revealing how these consultants not only present the right franchise opportunities but also ensure that companies have the crucial information necessary for prospective franchisees. Moreover, Red underscores the importance of investing in quality representation for your brand, drawing attention to the benefits that such an investment can reap.No conversation about franchising would be complete without some practical tips for success. Red shares essential advice on fostering successful franchise development, emphasizing the significance of getting your affairs in order, investing in marketing, building relationships, and ensuring a strong item 19. Wrapping up our enriching dialogue with Red, he acknowledges the invaluable contribution of IFPG's independent consultants and the importance of hiring quality representatives for your brand. So, whether you're a budding franchisee, an established franchisor, or someone curious about the franchising world, this episode promises to be a treasure trove of insights. Tune in and get informed!Contact us at Anything@FranPro.com if you: Want help finding the right franchise for youWould like to be featured on our programWould like help to produce or want a podcast produced for youAre a franchise company and want Free access to our ROI Tracker dashboard *Some of the companies we interview compensate us a commission if you purchase something.
Quickly Engage and Connect with Prospects
Nov 7 2023
Quickly Engage and Connect with Prospects
Welcome to FranPro Resource Podcast.  If you would like to access our most recent content and to receive updates, you can register here: https://franpro.com/Contact us at Anything@FranPro.com if you:Want help finding a franchise Are a franchise company and want access to our free ROI Tracker dashboardWould like to be featured on our programWould like help producing or want a podcast produced for youIn this episode, Lance Hood of FranPro interviews Darius Santos, co-founder of Dubb. Darius Santos is an incredible resource for any franchise organization. If you would like to work with Darius you can reach him here: https://Franpro.vip/GoDubbCovered in this call:​What if you could capture your prospect's attention instantly?​Quickly differentiate yourself from the competition​Without video are you missing potential deals & larger deal sizes​Identify your top performers & their communication styles with AI​Save time, let the platform create sequences and track them for youEver wondered how standing out in the often-crowded digital communication space can land you that highly sought-after first impression? Meet Darius Santos, co-founder of dub, who's about to revolutionize your approach to video messaging. Join us on a captivating journey as we unravel the inception of dub, an AI-powered platform that is not only transforming communication but also punching through the information overload.As Santos reveals, dub's power lies in its seamless integration with existing platforms like Salesforce or Marketo. This makes it the ultimate tool for sales and marketing teams, equipping them with the capacity to create compelling content and establish meaningful connections with prospects and leads. But that's not all; dub offers complimentary training to help users develop their video sales skills and further optimize their outreach efforts.But what truly sets dub apart is how it leverages AI to analyze the efficacy of videos, emails, texts, and even the speaker's voice and communication style. Santos delves into how this enables teams to measure performance, identify top performers, and ensure that each communication is optimized for the user's business goals. Additionally, we uncover the free trial offered to users, and the common pitfalls to avoid when using dub. Gear up for an enlightening exploration of video communication in the era of AI with Darius Santos and his revolutionary platform, dub!Contact us at Anything@FranPro.com if you: Want help finding the right franchise for youWould like to be featured on our programWould like help to produce or want a podcast produced for youAre a franchise company and want Free access to our ROI Tracker dashboard *Some of the companies we interview compensate us a commission if you purchase something.
How Effective is Your Sales Process?
Nov 7 2023
How Effective is Your Sales Process?
Welcome to FranPro Resource Podcast.  If you would like to access our most recent content and to receive updates, you can register here: https://franpro.com/Contact us here Anything@FranPro.com if you:Want help finding a franchise Would like to be featured on our programWould like help producing or want a podcast produced for youAre a franchise company and want access to our free ROI Tracker dashboardIn this episode, Lance Hood of FranPro interviews Chief Executive Officer Sabrina Wall of the Franchise Brokers Association. Sabrina Wall is an incredible resource for any franchise organization. If you would like to work with Sabrina you can reach her here: https://Franpro.vip/GoFBAFranchise Brokers Association (FBA) can streamline franchisee prospecting to save time and money. Brokers use clear communication and an effective sales process to qualify prospects for your brand, working on a commission-only basis.Covered in this call:​Spending too much money & time finding franchise buyers?​​FBA acts as an MLS for franchises, connecting brokers and buyers​​Clear communication and an effective sales process are crucial​​Brokers use an extensive process to qualify your brand prospects​​Commission only Brokers can send you candidates immediatelyImagine having a platform that works like an MLS, matching franchise brokers to the perfect brand fit for their clients. That's exactly what Sabrina Wall, CEO of the Franchise Broker Association (FBA), and her team have created with the FranLink system. This episode unravels the groundbreaking services FBA provides, such as guiding franchises through the broker sales process and providing communication support. Sabrina shared why franchises can dramatically profit from working with brokers, saving them time and critical resources. We also discuss how FranLink can enhance your brand visibility and the unique marketing and sales resources offered.Working with brokers can be a humbling experience for many entrepreneurs. We discuss this process and how working with FranLink can help get your brand in the spotlight. Sabrina let us in on unique events hosted by FBA to nurture connections between franchise owners and brokers. She also highlighted how vital clarity in your business model is when presenting to brokers. We dove into the challenges of the franchise brokerage business, emphasizing the importance of finding the right match between the franchise brand and the broker. Sabrina shared insights into the financial investments brokers make in leads, potential pitfalls of failed deals, and the lasting impact of such scenarios. Tune in for a comprehensive understanding of franchise brokerage and the incredible benefits of working with FBA.Contact us at Anything@FranPro.com if you: Want help finding the right franchise for youWould like to be featured on our programWould like help to produce or want a podcast produced for youAre a franchise company and want Free access to our ROI Tracker dashboard *Some of the companies we interview compensate us a commission if you purchase something.
1-Minute Fix to Increase Organic Leads In Minutes
Nov 7 2023
1-Minute Fix to Increase Organic Leads In Minutes
Welcome to FranPro Resource Podcast.  If you would like to access our most recent content and to receive updates, you can register here: https://franpro.com/Contact us here Anything@FranPro.com if you:Want help finding a franchise Would like to be featured on our programWould like help producing or want a podcast produced for youAre a franchise company and want access to our free ROI Tracker dashboardIn this episode, Lance Hood of FranPro interviews Aslam Abbas, co-founder of Collect.chat. Aslam Abbas is an incredible resource for any franchise organization. If you would like to work with Aslam you can reach him here: https://Franpro.vip/GoCollectChatAslam Abbas is about to share what Airbnb and the UK govt do to handle repetitive tasks on their websites 24/7. Aslam says this can be set up in minutes and can increase your online leads by 4x, he currently converts 70% of their leads doing this.Covered in this call:Over 25,000 active users including Airbnb and the UK government​​Chatbots provide 24/7 lead generation, FAQ, support & even sales!​​Install a Chatbot in minutes and increase leads by 4 times​​Collect.Chat converts 70% of their leads using chatbots​​Create & deploy unlimited amount of fully customizable chatbots​​Interactions graph shows where engagement and drop offs occurEver wondered how a simple chatbot can revolutionize your business's online engagement and lead conversion strategy? Get ready to be enlightened by Aslam Abbas, co-founder of CollectChat, the chatbot builder used by thousands of businesses globally. Aslam takes us through an insightful journey, explaining why chatbots are now the go-to tool for businesses aiming to optimize lead collection and customer engagement. Hear him break down how you can capture a visitor's intent using chatbots and how it leads to a considerable increase in conversion rates. He also shares the convenience of using CollectChat's pre-made templates for various purposes.This conversation takes an interesting turn as Aslam unravels the hidden potential of integrating chatbot interfaces into your business model. You'll be amazed by how seamlessly CollectChat can be embedded into websites, used in email, and SMS campaigns. He emphasizes on the power of customization, guiding us on how you can reflect your brand's unique identity in your chatbot's design, catering to your unique customer needs. Aslam recounts a compelling success story of a travel website that saw their conversion rates skyrocket after replacing lengthy information collection forms with a conversational chatbot interface. Tune in to this fascinating discussion and discover how chatbots can level up your business's online presence.Contact us at Anything@FranPro.com if you: Want help finding the right franchise for youWould like to be featured on our programWould like help to produce or want a podcast produced for youAre a franchise company and want Free access to our ROI Tracker dashboard *Some of the companies we interview compensate us a commission if you purchase something.
(FB, DP & EI) The 3-Step Process for Profitable Franchising
Nov 7 2023
(FB, DP & EI) The 3-Step Process for Profitable Franchising
Welcome to FranPro Resource Podcast.  If you would like to access our most recent content and to receive updates, you can register here: https://franpro.com/Contact us here Anything@FranPro.com if you:Want help finding a franchise Would like to be featured on our programWould like help producing or want a podcast produced for youAre a franchise company and want access to our free ROI Tracker dashboardIn this episode, Lance Hood of FranPro interviews Chief Executive Officer Tom Dufore of the Big Sky Franchise Team. Tom Dufore is an incredible resource for any franchise organization. If you would like to work with Tom you can reach him here: https://Franpro.vip/GoBigSkyCovered in this call:​Three-step process for franchising: FB, DP & EI​A return on investment of at least 20% is ideal for franchisees​Clearly articulating your offer is important for success​Tapping into your own referral base can lead to electric growth​The first 10 Zees teach you how to build training & be a franchisor​Prepare yourself for a thrilling journey through the world of franchising! Our esteemed guest, Tom Dufour, CEO of the Big Sky Franchise Team, unearths the treasures of this exciting business model, enlightening us on how his team aids entrepreneurs and small to medium-sized business owners to amplify their businesses. We'll shed light on the critical steps to take before franchising and discover the typical return on investment for a franchisee. Tom also shares sage advice on budgeting strategies, ensuring your franchise launch is a resounding triumph.As we venture deeper, we unlock the enigmas of franchise growth and brand differentiation. Tom guides us through the philosophy that every person and organization should strive for greatness, outlining the three pillars that support this belief. Marvel at the success stories of brands that have partnered with the Big Sky Franchise Team, and pick up invaluable tips on making your brand shine. We also learn about the three-step proven process Tom's team use to help their clients franchise effectively. Finally, we tackle the elephant in the room: franchise sales. Tom deciphers why new and emerging franchisors may stumble when creating a structured sales process and underlines the importance of having one. Understand how the sales process extends beyond a simple pitch, emphasizing the need to educate franchisees on the manifold ways a franchisor's system can aid in achieving their goals. We conclude with a profound discussion on how to manage expectations for franchisees, emphasizing the importance of respecting the diversity among franchisees. Get ready for an exhilarating ride through the franchising landscape with Tom Dufour, and come away with key insights and strategies to establish a thriving franchise business. Unleash your entrepreneurial spirit with us in this captivating exploration of the franchise realm!Contact us at Anything@FranPro.com if you: Want help finding the right franchise for youWould like to be featured on our programWould like help to produce or want a podcast produced for youAre a franchise company and want Free access to our ROI Tracker dashboard *Some of the companies we interview compensate us a commission if you purchase something.
How to Analyze Your Top Performers and Identify Best Practices and (KPIs).
Nov 7 2023
How to Analyze Your Top Performers and Identify Best Practices and (KPIs).
Welcome to FranPro Resource Podcast.  If you would like to access our most recent content and to receive updates, you can register here: https://franpro.com/Contact us here Anything@FranPro.com if you:Want help finding a franchise Would like to be featured on our programWould like help producing or want a podcast produced for youAre a franchise company and want access to our free ROI Tracker dashboardIn this episode, Lance Hood of FranPro interviews Matthew Gourgeot, head of corporate and business development from Thryv.  Matthew Gourgeot is an incredible resource for any franchise organization. If you would like to work with Thryv go here: https://Franpro.vip/GoThryvHow to store all customer interactions in one place and use real-time analytics to evaluate your processes, identify top performers and KPI's. Reduces friction throughout processes and between franchisors and franchisees.Covered on this call:​​​​Simplify customer experience tools from 7-10, down to one​Store all interactions with leads and customers in one place​​​​Real-time analytics help franchisees make data-driven decisions​​​​Reduce friction points between franchisors and franchisees​​And more“Important” Thrive charges franchisors $1,000 a year to use their franchise template, but they are waiving the fee for those who sign up through this link. https://Franpro.vip/GoThryvGet ready for a game-changing episode as we sit down with Matthew Gorgio, the mastermind behind Thrive's business revolution. Imagine a world where all your necessary business tools are seamlessly combined into one easy-to-use platform - this is the reality that Matthew and Thrive are creating. We delve into the specifics of how Thrive is shaking up customer journey management with its formidable toolset, including online scheduling, CRM, estimates, invoices, and payment handling. Take a behind-the-scenes tour of Thrive's Business Center, a hub that gifts franchisees a comprehensive overview of payments, conversations, calendar events, and customers. Matthew showcases how using Thrive’s cutting-edge technology can help you to identify trends among your customers and make data-driven decisions. You won't want to miss Matthew's generous offer for Thrive’s platform that could revolutionize your small business or franchise's customer experience. Tune in and gain invaluable insights into enhancing customer journeys and streamlining business processes.Contact us at Anything@FranPro.com if you: Want help finding the right franchise for youWould like to be featured on our programWould like help to produce or want a podcast produced for youAre a franchise company and want Free access to our ROI Tracker dashboard *Some of the companies we interview compensate us a commission if you purchase something.
Your AI Twin Writes, in "Your Voice or Your Company Voice"
Nov 7 2023
Your AI Twin Writes, in "Your Voice or Your Company Voice"
Welcome to FranPro Resource Podcast.  If you would like to access our most recent content and to receive updates, you can register here: https://franpro.com/Contact us here Anything@FranPro.com if you:Want help finding a franchise Would like to be featured on our programWould like help producing or want a podcast produced for youAre a franchise company and want access to our free ROI Tracker dashboardIn this episode, Lance Hood of FranPro interviews Dominik Lambersy, co-founder of TextCortex.  Dominik Lambersy is an incredible resource for any franchise organization. If you would like to work with Text.Cortex go here: https://Franpro.vip/GoTextCortexCovered in this call:​Text.Cortex has ChatGPT along with its own AI model called Zeno Chat​Zeno Chat’s browser extension is a companion on over 4,000 platforms​Your AI twin can be trained to write like you or in company voice​AI’s output is dependent on your ability to prompt it effectively​AI is unlimited creativity & needs rules for large complex tasks​And moreImagine harnessing the power of AI to fuel your creativity and boost productivity. That's exactly what we tackle in our conversation with Dominik Lambersy, the co-founder of TextCortex. Dominic divulges the genius behind how TextCortex is reshaping AI experiences by offering personalized intelligence that yield tailored results. He talks us through how users can customize their AI assistant, input their own writing examples, and even link their own documents. Dominik takes things up a notch by providing a live demonstration of the TextCortex Chrome extension and its capabilities. Have you ever pondered about AI's role in creative processes? Generative AI changes the game by automating these processes, and we dive into how this revolution is happening. The importance of communication as a soft skill is discussed, guiding AI to give the right instructions and parameters. We also underline how vital it is to verify AI-generated content and break down larger tasks into manageable ones. Dominik gives us a peek into the world of AI, explaining the current model that uses a window of 100,000 tokens and the ongoing research into AI's short-term memory retention.Finally, we explore the future of AI - a future where AI experiences are customizable. Dominik shares his insights on how to make these experiences more personal, from using personas to understanding the training and knowledge bases. We stress the importance of educating the new generation to work with AI, not just to search but to create. Join us on this exhilarating journey into the world of AI, its potential to automate creative processes, and how TextCortex is playing a pivotal role in this revolution.Contact us at Anything@FranPro.com if you: Want help finding the right franchise for youWould like to be featured on our programWould like help to produce or want a podcast produced for youAre a franchise company and want Free access to our ROI Tracker dashboard *Some of the companies we interview compensate us a commission if you purchase something.
How Experts Engage Prospects and Close Deals "Virtually"
Nov 7 2023
How Experts Engage Prospects and Close Deals "Virtually"
Welcome to FranPro Resource Podcast.  If you would like to access our most recent content and to receive updates, you can register here: https://franpro.com/Contact us here Anything@FranPro.com if you:Want help finding a franchise Would like to be featured on our programWould like help producing or want a podcast produced for youAre a franchise company and want access to our free ROI Tracker dashboardIn this episode, Lance Hood of FranPro interviews Alicia Berruti, national speaker with BombBomb. Alicia Berruti is an incredible resource for any franchise organization. If you would like to work with BombBomb go here: https://Franpro.vip/GoBombBombCovered in this call:Video enables you to replicate in-person interactions at scale​Reduce the number of touches to engagement down from 10 to 3​73% of consumers prefer watching videos to reading​People retain up to 95% with video, compared to 10% with email​Video let’s you connect with rich eye contact, tonality, and clarity​And moreAre you ready to unlock the power of video to revolutionize your business communication? Get set to explore this game-changer with national speaker for Bom Bom, Alicia Baruti. She joins us to share how you can leverage video to build trust, rapport, and outshine your competition. Learn how a tool like Bom Bom, crafted by salespeople for salespeople, can replicate that precious face-to-face interaction and why choosing video over plain text can significantly enhance retention rates and comprehension.Join our guest, Joe Soto, as he shares his strategies for using video to craft personalized communication that fosters deeper connections with clients, fueling loyalty and increased referrals. Discover how video can be leveraged for mass communication, the strategy behind crafting a lead conversion video and how to optimize it for maximum engagement. Experience the transformative features of the Bomb Bomb Video Integration, including its Chrome extension, Gmail and Outlook integrations and a tracking feature that is nothing short of invaluable. Embrace authenticity in video communication and learn why your imperfections could be your biggest asset in forging connections. Gain insights into how the COVID-19 pandemic has reshaped video usage and pinpoint where videos could be a powerful tool in your communication arsenal. Brush aside cliched, impersonal communication methods and adopt a more effective, engaging, and authentic approach. Trust us, you don't want to miss this episode. Tune in and transform the way you communicate in business.Contact us at Anything@FranPro.com if you: Want help finding the right franchise for youWould like to be featured on our programWould like help to produce or want a podcast produced for youAre a franchise company and want Free access to our ROI Tracker dashboard *Some of the companies we interview compensate us a commission if you purchase something.
In 48-Hours have 24/7 Live Phone Support and Live Chat (Done-For-You)
Nov 7 2023
In 48-Hours have 24/7 Live Phone Support and Live Chat (Done-For-You)
Welcome to FranPro Resource Podcast.  If you would like to access our most recent content and to receive updates, you can register here: https://franpro.com/Contact us here Anything@FranPro.com if you:Want help finding a franchise Would like to be featured on our programWould like help producing or want a podcast produced for youAre a franchise company and want access to our free ROI Tracker dashboardIn this episode, Lance Hood of FranPro interviews Kristi Anderson of VoiceNation.  Kristi Anderson is an incredible resource for any franchise organization. If you would like to work with VoiceNation go here: https://Franpro.vip/GoVoiceNation50% of leads call after hours.  Try setting up a 24/7 live answering support and live chat in less than 2 days.  Fully customizable. Corporate has an umbrella account and franchisees receive sub accounts.  2 Weeks free.Covered in this call:​Offers 24/7 live answering support and live chat​Integrates with popular CRMs and provides real-time analytics​Custom greetings, hold music, call routing & scheduling​Corporate has an umbrella account with franchisee sub-accounts​Activation is quick, with onboarding in less than 2 daysWant to transform your business communication needs into a seamless, engaging, and efficient system? Join us as we chat with our special guest, Kristi Anderson of VoiceNation, who will spill the beans on how their ground-breaking live answering service and live chat can revolutionize your businesses - be it franchises, brokers, home services, or customer support. We delve into the nuts and bolts of how their service captures visitors, calls, and leads, and the unique features such as call tracking by phone number, scripts and answers. We also touch on the importance of live chat in engaging potential customers and VoiceNation's flexible services including no contracts, monthly plans and HIPAA compliance.Did you ever imagine that a live answering service could play a crucial role in landing a half a million dollar job or dealing with a frantic call about a rabid raccoon? Kristi shares some riveting stories that will make you rethink the power of prompt communication. We also discuss the ease of use, superior service, and streamlined onboarding process offered by VoiceNation. Stay tuned until the end as Kristi reveals an exciting special offer for our listeners. Get ready to revolutionize your business communication with VoiceNation.Contact us at Anything@FranPro.com if you: Want help finding the right franchise for youWould like to be featured on our programWould like help to produce or want a podcast produced for youAre a franchise company and want Free access to our ROI Tracker dashboard *Some of the companies we interview compensate us a commission if you purchase something.
Case Study: Free Service Increased Franchise Net Income by $347,397
Nov 7 2023
Case Study: Free Service Increased Franchise Net Income by $347,397
Welcome to FranPro Resource Podcast.  If you would like to access our most recent content and to receive updates, you can register here.  https://franpro.com/Contact us here Anything@FranPro.com if you:Want help finding a franchise Would like to be featured on our programWould like help producing or want a podcast produced for youAre a franchise company and want access to our free ROI Tracker dashboardIn this episode, Lance Hood of FranPro interviews Brittney Yarbrough, director of strategic partnerships with Atmosphere.  Brittney Yarbrough is an incredible resource for any franchise organization, if you would like to work with Atmosphere go here: https://Franpro.vip/GoAtmosphereCase study: Free TV streaming service increased customers net income by $347,397, increased sales by $110,963, and improved employee retention by $79,920.  They were also able to increase guest satisfaction and their EBITA by $81,216.  Free service.Covered in this call:Atmosphere offers FREE streaming TV for businesses with full control.​White label channels for brand consistency and control.Display employee recognition, reviews, LTO’s, generate leads, etc.Case study proves increase in profitability and employee retention:Customer increased net income by $347,397, increased sales by $110,963, and improved employee retention by $79,920.They were also able to increase guest satisfaction by $24,298 and cut cable cost to increase their EBITA or bottom line by $81,216.If you’ve ever wondered how to boost your business profitability with engaging content, then this episode featuring Brittany Yarborough, the director of strategic partnerships for Atmosphere TV, is for you. Brittany paints a vivid picture of how Atmosphere TV, a free streaming service for businesses, is revolutionizing spaces with entertaining and non-polarizing content. But that's not all - imagine having the ability to incorporate in-house marketing on your screens, thereby increasing your bottom line. Brittany and I dig deep into the fascinating world of short-form content and its powerful impact on business dynamics. We discuss the transformational effect of shifting attention from isolated phone screens to shared, communal screens, fostering an exciting atmosphere of unity and engagement. What's more, we explore the potential of harnessing Atmosphere TV as a platform for local advertisements, opening up a fresh avenue for businesses to reach new customers.The episode culminates with Brittany unraveling an insightful case study where Atmosphere TV fueled a considerable net income improvement and a phenomenal increase in sales for a QSR concept. You’ll get an insider's view of how the content selection process caters to different moods and target audiences, and enhances your company culture. Don't miss out on Brittany's valuable insights on how Atmosphere TV can significantly re-energize your business's environment and profitability. Listen now to this enlightening discussion.Contact us at Anything@FranPro.com if you: Want help finding the right franchise for youWould like to be featured on our programWould like help to produce or want a podcast produced for youAre a franchise company and want Free access to our ROI Tracker dashboard *Some of the companies we interview compensate us a commission if you purchase something.
Access up to $5,000,000 with No Collateral
Nov 7 2023
Access up to $5,000,000 with No Collateral
Welcome to FranPro Resource Podcast.  If you would like to access our most recent content and to receive updates, you can register here: https://franpro.com/Contact us here Anything@FranPro.com if you:Want help finding a franchise Would like to be featured on our programWould like help producing or want a podcast produced for youAre a franchise company and want access to our free ROI Tracker dashboardIn this episode, Lance Hood of FranPro interviews Brian Peart of Commercial Capital Limited.  Brian Peart is an incredible resource for any franchise organization. If you would like to work with Brian you can reach him here: https://Franpro.vip/GoCommercialCapBrian Peart of Commercial Capital Limited is a top performer specializing in startups and difficult loans. He has a high success rate of closing deals that were previously denied elsewhere, and can offer loans up to $5 million with no collateral.Covered in this call:​One of the top loan officers in the country​​Specializes in startups and difficult loans​​80% of closed deals were previously denied elsewhere​​Able to do loans up to $5 million with no collateral​​Loans must be $250K or aboveGet ready to demystify the world of commercial loans with our guest, Brian Peart, a seasoned financial expert who has a knack for turning loan rejections into approvals. You'll be intrigued as Brian shares his journey, including his pivotal role in helping the fast-food chain, Firehouse Subs, expand nationally. He also unravels the puzzling fact about banks denying 50% of loan applicants, shedding light on how a lender's portfolio can influence the loan process.As we move further into the conversation, Brian offers precious nuggets of wisdom on how to streamline the loan approval process. Learn from the common mistakes people make when applying for loans, and understand the importance of getting pre-approved before jumping into the loan application process. Brian also breaks down complex franchise deals and discusses how components like lease negotiations can affect your loan timeline. Tune in and equip yourself with expert advice to leap over financial hurdles and bring your entrepreneurial dreams to life.Contact us at Anything@FranPro.com if you: Want help finding the right franchise for youWould like to be featured on our programWould like help to produce or want a podcast produced for youAre a franchise company and want Free access to our ROI Tracker dashboard *Some of the companies we interview compensate us a commission if you purchase something.