Jose Ferrer, a video director primarily known for his work in reggaeton, shares his journey in the industry. He started making videos at a young age and eventually gained recognition for his unique editing style. He recounts his experience working with Daddy Yankee and the incident of accidentally deleting the footage of a music video. Despite facing challenges, Ferrer persevered and continued to build his career. He also discusses his current projects, including his online film school for Spanish-speaking individuals.