307: Why Your Marketing and PR Campaigns Aren’t Working - with Joe Zappa
EPISODE SUMMARY
In this week’s episode of Scale Your SaaS, host and B2B SaaS Sales coach Matt Wolach sat down with Joe Zappa, the visionary founder and CEO behind Sharp Pen Media, to explore the intricate world of PR, content marketing, and the journey from journalism to running a successful marketing agency. Joe's insights are profound and actionable, providing a roadmap for SaaS companies looking to elevate their marketing strategies.
PODCAST-AT-A-GLANCE
Podcast: Scale Your SaaS with Matt Wolach
Episode: Episode No. 307, “Why Your Marketing and PR Campaigns Aren’t Working - with Joe Zappa”
Guest: Joe Zappa, Founder & CEO at Sharp Pen Media
Host: Matt Wolach, a B2B SaaS Sales Coach, Entrepreneur, and Investor
Sponsored by: Leadfeeder
TOP TIPS FROM THIS EPISODE
- From Journalism to Marketing Mastery
- The Evolving Role of PR in SaaS Marketing
- Strategic Messaging and Audience Engagement
EPISODE HIGHLIGHTS
- The Power of Consistency and Value in Content Marketing
- Overcoming Hesitancy Towards Marketing Investments
- Key Takeaways for SaaS Leaders
TOP QUOTES
Joe Zappa
[07:11] “You need to ask your customers where they’re hanging out, then experiment for yourself and figure out if you’re getting any traction on those platforms.”
[10:52] “The effective way to get attention is to be in the market, saying helpful things that people find interesting every week.”
Matt Wolach
[09:56] “I know a lot of software vendors, and they don’t go that deep on their marketing process”
[16:03] “The power of a personal brand is so strong.”
LEARN MORE
To learn more about Sharp Pen Media, visit: https://www.linkedin.com/company/sharp-pen-media/
You can also find Joe Zappa on LinkedIn: https://www.linkedin.com/in/joe-zappa
For more about how Matt Wolach helps software companies achieve maximum growth, visit https://mattwolach.com.
Head over to leadfeeder.com and sign up for a 14-day (no strings attached) free trial: https://www.leadfeeder.com/
Get even more tips by following Matt elsewhere:
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