302: How to Use Smart Marketing to Win New Business - with Leanne Dow-Weimer
EPISODE SUMMARY
In this week’s episode of Scale Your SaaS, marketing strategist Leanne Dow-Weimer shared valuable insights on the ever-evolving marketing landscape with host and B2B SaaS Sales Coach Matt Wolach.
From her background in STEM to her journey into the marketing realm, Leanne offers a unique perspective on the industry. Dive into key takeaways from the podcast, exploring Leanne's thoughts on customer conversations, the importance of value proposition, and strategies for effective marketing.
PODCAST-AT-A-GLANCE
Podcast: Scale Your SaaS with Matt Wolach
Episode: Episode No. 302, “How to Use Smart Marketing to Win New Business - with Leanne Dow-Weimer”
Guest: Leanne Dow-Weimer, Marketing Strategist at Luther Burbank Savings
Host: Matt Wolach, a B2B SaaS Sales Coach, Entrepreneur, and Investor
Sponsored by: Leadfeeder
TOP TIPS FROM THIS EPISODE
- Follow Evolving Marketing Trends
- Use Strategies for Effective Marketing
- Leverage Social Media for Customer Research
EPISODE HIGHLIGHTS
- From STEM to Marketing
- The Power of Conversations
- Account Based Marketing (ABM)
TOP QUOTES
Leanne Dow-Weimer
[07:30] "Start with customer conversations because, from every single anecdotal conversation, you can pull out a test."
[18:20] "Account Based Marketing is the idea of narrowing down your target market to a specific group of accounts and then marketing specifically at them."
Matt Wolach
[08:11] "Sales never ends. There is no portion where being better at sales does not improve your outcome."
LEARN MORE
You can also find Leanne Dow-Weimer on LinkedIn: https://www.linkedin.com/in/leannedow/
For more about how Matt Wolach helps software companies achieve maximum growth, visit https://mattwolach.com.
Head over to leadfeeder.com and sign up for a 14-day (no strings attached) free trial: https://www.leadfeeder.com/
Get even more tips by following Matt elsewhere:
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