As events have evolved from simple gatherings to complex, agenda-driven programs, B2B marketers are looking for ways to optimize event spends and increase ROI. But with so many options available, it can be difficult to know which format is right for your event.

In this episode, we're excited to have Kelsey Taylor, Senior Event Marketer at Vanta, and Ketan Pandit, Head of Marketing at Zuddl, joining us to discuss how to map events to your marketing funnel.