Why do nearly all stores have a loyalty program? Are they really just seeking loyalty, or is it a key aspect of how they’re using analytics to improve their business? In this episode of Keyboard and Quill, hosts Tim Berglund and Rachel Pedreschi explore the evolution of early data analytics. They trace its development from early statistics concepts to Florence Nightingale's pioneering work in healthcare to Ronald Fisher’s foundational null hypothesis and randomized controlled trials (despite his deplorable role in history as a eugenicist) to John Tukey’s advocacy for exploratory data analysis. Through it all, we see how various threads contributed to the methods and practices underlying today's data-driven decision making.

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SPECIAL THANKS TO:

Rachel Pedreschi and Claritype
Link: https://www.claritype.com

Bill Inmon
Link: https://datavox.ai

Dr. Doron Swade
Book: https://global.oup.com/academic/product/the-history-of-computing-a-very-short-introduction-9780198831754

Gwen Shapira
Link: https://www.thenile.dev

Chris Wiggins and Matthew Jones
Book: https://wwnorton.com/books/how-data-happened

Coastal Kites for the music you heard in our interlude.

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Story by Tim Berglund and Rachel Pedreschi
Produced by Peter Furia, Noelle Gallagher, and Tim Berglund
Edited by Noelle Gallagher and Peter Furia
Original music and sound by Jeff Kite, keyboardist for The Voidz

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