Jul 17 2023
Stanford GSB: Launching a Higher Education Podcast, Where to Begin.
Join host Neil McPhedran & Jennifer-Lee Gunson with guest Jenny Luna, the Multimedia Content Creator & driver behind the podcasts that come out of Stanford Graduate School of Business. Jenny walks us through her journey of getting podcasting started and successful at the GSB. Discover the beginnings & the secrets behind the success of the Think Fast, Talk Smart podcast and its remarkable impact on a global audience. Learn how Stanford used their existing following on social media to launch & promote their podcasts. Gain valuable tips and advice on optimizing podcast content to meet your other institutional goals, the importance of evergreen episodes, titling your podcasts to attract listeners, and the benefits of having a dedicated producer. Whether you're an aspiring podcaster in the higher education field, or already podcasting, this episode provides a treasure trove of knowledge and inspiration. If you're interested in the behind-the-scenes of podcast production, the power of leveraging a brand, and the unique opportunities podcasting offers in higher education, this episode is a must-listen!Chapter Time Stamps:(00:00:00) Introduction and Background Jen & Neil introduce the show & Jenny Luna, from Stanford Graduate School of Business. (00:04:26) Where to Begin Jenny discusses how she ‘sold’ podcasting to the Stanford GSB, and the beginnings and roles on ‘Think Fast, Talk Smart’(00:06:47) Professors & Podcasting They discuss the GSB’s podcasting program, and how best to guide & support someone who wants to start a podcast.(00:10:37) Reaching a Global Audience Jenny shares insights into how Think Fast, Talk Smart, has built it’s far-reaching audience, highlighting in particular the use of an existing audience & brand.(00:12:31) Exploring Topics Covered on the Podcast Jen asks about the range of topics covered on Think Fast Talk Smart & Jenny illustrates why those resonate with their audience. (00:14:30) How best to Support a PodcastJenny describes some of the strategies her teams has used - the significance of creating transcripts, how to title episodes to attract listeners, and promotion through existing channels. (00:18:28) Podcast Website PresentationStrategic ways that Stanford GSB structures & uses their podcast’s websites to reach a larger audience & impact SEO.(00:20:04) Podcasting Strategically to Support Institutional GoalsWe explore the strategic aspects of podcasting in higher education; the importance of aligning podcast goals with communication objectives, engaging alumni, current, and prospective students, and disseminating research.(00:23:01) The Importance of Having a Producer Jen and Jenny delve into the benefits and potential roles of a dedicated producer, in scheduling interviews, providing interview prep, crafting show notes, and ensuring a smooth recording experience. (00:27:24) Final ThoughtsJenny ends by discussing the importance of being clear that a podcast is the best tool, before beginning the work, and once begun, making sure you are ready before launching. (00:30:37) Closing Remarks Neil & Jen reflect on their key takeaways & insights from their conversation with Jenny.
(00:00) - Introduction and Background
(04:26) - Where to Begin
(06:47) - Professors & Podcasting
(10:37) - Reaching a Global Audience
(12:31) - Exploring Topics Covered on the Podcast
(14:30) - How best to Support a Podcast
(18:28) - Podcast Website Presentation
(20:04) - Podcasting Strategically to Support Institutional Goals
(23:01) - The Importance of Having a Producer
(27:24) - Final Thoughts
(30:37) - Closing Remarks