The Social Geeks Podcast

Essential SEO Strategies for Small Businesses In this episode, digital strategist Kyle from Social Geeks Digital Agency breaks down the essentials every small business should know before investing in digital ads. Kyle covers the importance of having a well-optimized website, focusing on brand awareness, and the role of search engine optimization (SEO). Key topics include on-page and off-page SEO, the significance of keyword research, crafting content strategies, and leveraging tools like Google's Search Console and Bing's Webmaster Tools. He also highlights the benefits of working with an SEO agency and their current Black Friday special. 00:00 Introduction to Digital Marketing for Small Businesses 00:46 The Importance of a Good Website 02:18 Understanding SEO: The Basics 02:39 On-Page SEO Strategies 06:01 Off-Page SEO Explained 08:01 SEO Tools and Tracking 10:06 Content Creation and Blogging Tips 11:02 Benefits of Working with an SEO Agency 11:43 Conclusion and Next Steps

I'm back after some exciting ventures in the UK and New Zealand, where we've launched new AI-driven platforms.  https://airealestate.co.nz https://socialgeeks.io Join me as I share how AI is transforming real estate and digital marketing, helping agents and businesses manage their communications more efficiently. I had the privilege of speaking at a New Zealand real estate conference and have witnessed incredible advancements in AI tools like ChatGPT. Find out about our high-level CRM suite and my predictions for AI's future impact on business operations. Plus, learn about our new community where you can get tips and resources to thrive in the digital marketing world. Let's embrace this age of abundance together! 00:00 Welcome Back: Exciting Ventures in the UK and New Zealand 00:16 AI Real Estate: Revolutionizing the Market 00:48 The Power of AI in Digital Marketing 02:01 High Level CRM: Transforming Client Interactions 03:18 The Future of AI in Business 04:33 Building a Community: Join Us! 05:33 A Vision for the Future: Empowering Entrepreneurs 07:18 Conclusion: Join the Journey

Sign Up For The AI Real Estate Waitlist! https://airealestate.co.nz In this episode, Kyle from Social Geeks Digital Agency discusses five ways to implement AI technology in your business to save time and enhance efficiency. From handling inquiries and marketing to video content and appointment setting, Kyle provides practical tips to leverage AI assistants. This video is especially useful for real estate professionals dealing with constant emails and messages. Learn how to train AI tools to manage customer inquiries, create content, schedule appointments, and automate workflows for property listings. Join the waitlist for AI Real Estate platform and maximize your productivity today!   00:00 Introduction: The Struggle of Managing Business Communications 00:41 The Challenges of Hiring and Training Staff 01:32 The Rise of AI in Business 01:43 5 Ways to Train an AI Assistant for Your Business 02:44 Tip 1: Using AI for Customer Inquiries 04:14 Tip 2: AI for Marketing and Content Creation 05:58 Tip 3: Leveraging AI for Video Content 09:27 Tip 5: Automating Business Processes with AI 11:08 Conclusion: Embracing AI for Business Success

FREE WEBINAR: https://socialgeeks.io/webinar-registration Sign up for a 30 Day Free Trial: https://socialgeeks.io/ Join Kyle, the digital strategist and owner of Social Geeks Digital Agency, in this episode of the Social Geeks podcast as he shares his journey from chaos to streamlined efficiency in his business. Learn how creating step-by-step systems for sales and marketing can save time, reduce errors, and boost profitability. Discover the importance of a CRM for managing customer relationships and automating tasks, and get practical advice on documenting processes and automating low-value tasks. Kyle also discusses the benefits of automating customer inquiries, appointment bookings, and onboarding emails, emphasizing the importance of regularly reviewing and updating systems. Don't miss out on a 30-day free trial of the Social Geek CRM suite to help automate your business today! 00:00 The Entrepreneurial Journey: Embracing Chaos and Finding Systems 01:00 Introducing the Social Geeks Podcast: Boost Your Business 01:13 Mastering Sales and Marketing Systems for Efficiency 01:53 CRM: The Backbone of Effective Sales Strategies 03:28 Navigating Business Challenges and Leveraging CRM in 2020 04:25 Streamlining Processes: Automation and Delegation 07:36 Maximizing Efficiency: Focus on Automation and Elimination 09:17 Evolving Your Business Systems for Growth 10:01 Exclusive Offer: Try the Social Geek CRM Suite 🚀🚀 $29 CHATGBT COURSE FOR SMALL BUSINESS OWNERS 🚀🚀 🚀 Looking for a digital strategist to help? Book in a Free Strategy Session: https://socialgeeks.com.au 📚 Have A Geek Manage Your Ads! 🚨 https://socialgeeks.com.au/google 🚨 Benefits Includes: ✔️ No locked in contracts ✔️ Full account ✔️ Weekly reports ✔️ Monthly strategy meetings ✔️ $600 AUD Google Ads credit 🎯 Socials  / / socialgeeks.io       / / socialgeeks.io

Do you want more Google Reviews for your business?  Who doesn't!  We are going to show you how to quickly build up more reviews, and set up an automated process to ensure you're asking your customers for reviews too. Kyle from social geeks introduces two workflows designed to help businesses improve their online reviews: a continuous management strategy and a review campaign for quick wins. He explains how to use the CRM suite to automate review requests via email and text, how to filter responses based on the review's sentiment, and the importance of addressing negative feedback promptly to avoid poor reviews on Google. The script includes a step-by-step guide for setting up these workflows, utilizing custom values for personalization, and strategies for incentivizing review participation. The overall aim is to help businesses build a positive online reputation by actively managing and improving their review process. 00:00 Introduction to Reputation Management 00:52 Setting Up Your Review Management Workflow 00:55 Exploring the CRM Suite Workflow 01:04 Understanding Continuous Reputation Management vs. Review Campaigns 01:51 Step-by-Step Guide to Setting Up the Workflow 02:04 Handling Negative Feedback Effectively 03:21 Automating the Review Request Process 04:55 Managing Negative Reviews and Feedback 07:17 Continuous Review Request Automation 08:53 Conclusion and Final Thoughts

Kyle, the digital strategist at Social Geeks Digital Agency, highlights the importance of video marketing for businesses in 2024. He discusses five key reasons why video content is a must for businesses: 1) Video's dominance on all platforms, including Tik Tok and YouTube; 2) The role of video in enhancing online visibility and SEO; 3) Increasing customer engagement through video; 4) The rise of social commerce and live videos; and 5) Personalization and improved customer experience provided by video content. Kyle also talks about a free seven-day challenge to help businesses get started with creating video content. 🚀🚀 $29 CHATGBT COURSE FOR SMALL BUSINESS OWNERS 🚀🚀 https://socialgeeks.com.au/courses/a-beginners-guide-to-using-chatgpt-for-your-business/ 🚀 Looking for a digital strategist to help? Book in a Free Strategy Session: https://socialgeeks.com.au 📚 Have A Geek Manage Your Ads! 🚨 https://socialgeeks.com.au/google 🚨 Benefits Includes: ✔️ No locked in contracts ✔️ Full account ✔️ Weekly reports ✔️ Monthly strategy meetings ✔️ $600 Google Ads credit 🎯 Socials   / https://www.instagram.com/socialgeeks.io      / https://www.facebook.com/socialgeeks.io   0:00 SG Top 5 Reasons to Do Video Marketing in 2024 00:30 Why Video Marketing is Essential in 2024 02:04 Reason 2: Video's Role in Online Visibility and SEO 04:35 Reason 3: Increased Customer Engagement with Video 05:52 Reason 4: Rise of Social Selling and Commerce 06:55 Reason 5: Personalized Customer Experience with Video 08:49 7-Day Challenge for Video Content Creation 09:38 Offering Video Content Creation Services 09:55 Conclusion and Final Thoughts

In this detailed conversation we delve into the importance of tracking your sales and marketing and the pivotal role of a Customer Relationship Management (CRM) tool. Specifically, we focus on HubSpot CRM which we consider a highly recommended tool for all businesses. We walk you through a real-life case study of a 24/7 fitness gym we worked with in 2023, where implementing HubSpot CRM drastically improved their sales and marketing strategies. You'll learn about the functionalities of this tool, how to effectively track your sales pipeline, and the powerful insights you can gain from detailed reporting. We emphasize that marketing goes hand in hand with sales tracking and without it, businesses may risk unnecessary costs. If needed, our digital marketing agency is here to support you on your CRM implementation journey.   00:04 Introduction to Sales and Marketing Tracking 00:05 The Importance of a CRM 00:29 Our Experience with HubSpot CRM 00:49 Case Study: Improving a Gym's Sales Process 01:29 Implementing HubSpot CRM for the Client 01:54 Results and Insights from the CRM Implementation 02:33 The Power of Sales Tracking 02:56 A Deep Dive into HubSpot CRM 04:38 The Impact of CRM on Sales Conversion 05:27 HubSpot CRM Reporting Features 08:15 The Value of CRM in Customer Service 09:09 Conclusion and Offer for CRM Implementation Help

In this revealing talk, the speaker highlights the importance of a positive mindset in business and marketing, citing the benefits it has on personal health and business longevity. He cites a conversation between Elon Musk and Peter Diamandis as an example of the significance of the right mindset. He delves into his marketing strategy of using videos, irrespective of platforms like Facebook, Instagram, and TikTok, and its benefits in garnering organic reach. The speaker stresses overcoming imposter syndrome, becoming comfortable speaking in front of cameras, using stories in marketing, and the gradual training of one's mindset as the path to business success. He also shares an insight into his video marketing tactics with his clients.   00:00 Introduction and Importance of Mindset 01:24 Imposter Syndrome and Overcoming Self-Doubt 02:31 Training Your Mindset for Success 02:52 Resilience and Persistence in Business 03:23 Mindset Training Techniques 04:21 The Power of Video Marketing 05:34 Building Resilience and Confidence in Marketing 05:49 Practical Steps to Improve Your Marketing Mindset 06:44 Leveraging Testimonials and Case Studies 07:59 Embracing Public Speaking and Overcoming Fear 08:49 Conclusion and Final Thoughts 09:06 Q&A: Insights on Podcasts, Facebook Stories, and Video Content

In this in-depth video, we take a closer look at how your business can thrive using Facebook and Google ads. Using actual reports, we show you the reach, amount spent, and client earnings we have managed over a year. The discussion covers the importance of Facebook ads for driving website clicks and conversions, and how it generated $3 million in the last year for our clients. We also reveal that the ROI for e-commerce businesses was around 3.6. The session then shifts to Google ads, emphasizing its effectiveness in lead generation and physical stores, highlighting that Google ads brought in $1.4 million in revenue in the last year. The video ends by diverting attention to the complexity and intricacies of cost per click and click-through rate, explaining their meanings and significance. If you're considering advertising online and want to understand how best to utilize these platforms and strategize accordingly, this video will be greatly insightful. 🚀🚀 $29 CHATGBT COURSE FOR SMALL BUSINESS OWNERS 🚀🚀 https://socialgeeks.com.au/courses/a-beginners-guide-to-using-chatgpt-for-your-business/ 🚀 Looking for a digital strategist to help? Book in a Free Strategy Session: https://socialgeeks.com.au 📚 Have A Geek Manage Your Ads! 🚨 https://socialgeeks.com.au/google 🚨 Benefits Includes: ✔️ No locked in contracts ✔️ Full account ✔️ Weekly reports ✔️ Monthly strategy meetings ✔️ $600 Google Ads credit 🎯 Socials   / https://www.instagram.com/socialgeeks.io      / https://www.facebook.com/socialgeeks.io     00:00 Introduction to Paid Ads for Business 00:51 Analyzing Facebook Ads Performance 01:19 Understanding the Importance of Clicks and Conversions 01:42 The Power of E-commerce Businesses in Facebook Ads 02:28 Strategies for Successful Facebook Ads 03:09 Understanding Customer Lifetime Value and Cost per Acquisition 04:51 Google Ads Performance and Comparison with Facebook Ads 05:50 Understanding Click-Through Rates and Conversions in Google Ads 07:56 The Reality of Online Advertising 08:36 The Importance of a Good Offer and a Converting Website 09:10 Conclusion and Invitation for Consultation

In this video, you will learn about two important last-minute strategies to aid businesses during the Black Friday and Cyber Monday sales rush. First, try using existing social media content and promoting them to Advantage Plus audiences, Meta's new AI innovation. This approach amplifies social proof, engagement, and possibly sales. Secondly, you can try creating a Google search campaign based on Black Friday deals in the industry sector. This will attract more traffic to websites and facilitate leads via email marketing.  If you want help with your advertising, get in touch for assistance or to book a strategy call at www.socialgeeks.com.au 🚀🚀 $29 CHATGBT COURSE FOR SMALL BUSINESS OWNERS 🚀🚀 https://socialgeeks.com.au/courses/a-beginners-guide-to-using-chatgpt-for-your-business/ 🚀 Looking for a digital strategist to help? Book in a Free Strategy Session: https://socialgeeks.com.au 📚 Have A Geek Manage Your Ads! 🚨 https://socialgeeks.com.au/google 🚨 Benefits Includes: ✔️ No locked in contracts ✔️ Full account ✔️ Weekly reports ✔️ Monthly strategy meetings ✔️ $600 Google Ads credit 🎯 Socials  / https://www.instagram.com/socialgeeks.io      / https://www.facebook.com/socialgeeks.io   Episode Transcript: 00:00 Introduction and Holiday Greetings 00:10 Last Minute Strategies for Black Friday 00:36 Leveraging Meta Ads for Black Friday 01:12 The Power of Social Proofing 01:43 Strategy for Google Ads 02:08 Creating a Landing Page for Black Friday Deals 02:39 Conclusion and Contact Information

Running a business is often compared to a marathon, not a sprint, and like any long-distance race, it requires excellent mental and physical preparation. On today's episode, which coincides with World Gratitude Day on 21st September, we discuss the importance of personal well-being in your entrepreneurial journey. We dive into the nuts and bolts of forming healthy habits, be it quality sleep, a well-balanced diet, or regular exercise. Learn why taking care of yourself is not just an act of self-love but a strategic move for long-term success. To give you practical steps you can follow, we explore Sharing Kindness's 21 Day Gratitude Challenge. This proven approach to gratitude journaling not only trains your mind to focus on the positives but has shown promising results in combating the symptoms of depression. With expert advice from psychologists and tales from business owners who've implemented these strategies successfully, this episode provides a comprehensive guide to managing your mental health while steering the ship of your business. Because remember, a healthy mind is a resourceful mind, and that's the key to achieving your entrepreneurial goals.

Are you a small business owner eager to maximise your digital reach but find yourself lost in the maze of online advertising? This episode is your lifeline! We delve into the transformative power of Google Ads, breaking down how you can harness Artificial Intelligence, audience analytics, and budget-friendly strategies to elevate your business. Tune in to unravel the best-kept secrets of Google Ads, making your campaigns more effective, efficient, and, most importantly, profitable. 🚀🚀 $29 LIMITED OFFER - CHATGBT COURSE FOR SMALL BUSINESS OWNERS 🚀🚀 https://socialgeeks.com.au/service/online-course-a-beginners-guide-to-using-chatgpt-for-your-business 🚀 Looking for a digital strategist to help? Book in a Free Strategy Session: https://socialgeeks.com.au 📚 Have A Geek Manage Your Ads! 🚨 https://socialgeeks.com.au/google 🚨 Benefits Includes: ✔️ No locked in contracts ✔️ Full account ✔️ Weekly reports ✔️ Monthly strategy meetings ✔️ $600 Google Ads credit 🎯 Socials  / @socialgeeks.io    https://facebook.com/socialgeeks.io https://instagram.com/socialgeeks.io https://linkedin.com/company/socialgeeksio https://www.youtube.com/@socialgeeksio

Tune in as we dive deep into the game-changing wisdom shared by the legendary @garyvee during his electrifying talk in Brisbane! 💥 From business to health, Gary's perspective on success is refreshingly simple yet profoundly impactful. We unveil the parallels between getting fit and thriving in business, where the formula is crystal clear but the hustle is real. Discover the power of "eating better" in the business world – quality content and meaningful connections are the keys to building a thriving community. Embrace the hustle and hit the "gym" by consistently creating engaging content that resonates with your audience. But here's the moment that will blow your mind – Gary's secret sauce to skyrocket your business from 15,000 to a million customers! 🚀 Brace yourself as he reveals the magic of posting on multiple platforms, including TikTok, Instagram, YouTube Shorts, LinkedIn, Twitter, and Meta! Get ready for some serious inspiration and actionable tips as we explore how organic content on social media can take your business to unprecedented heights. Join us for this epic podcast, where we share the fuel to ignite your entrepreneurial journey and conquer 2023 with unstoppable force! Don't miss this transformational episode – it's time to level up and make your mark in the business world with Gary Vee's invaluable insights. Hit that play button now and unleash the game-changer within you! 🎧💪 Learn more at www.socialgeeks.com.au/links #PodcastEpisodes #GaryVeeInBrisbane #BusinessWisdom #SocialMediaStrategy #EntrepreneurialJourney #GameChanger #InspirationHub #Conquer2023 #SocialGeeksDigitalAgency

"In this episode, we bring you an insightful speech by Kyle Meloche, a Digital Strategist at Social Geeks Digital Agency, delivered live at a BX Networking xCite event. Kyle delves into the profound influence of Google on the modern customer journey, painting a vivid picture with engaging analogies and relatable examples. Listen in as Kyle explains how Google serves as the Global Purchasing System (GPS) in today's digital world, guiding consumers' purchasing decisions. This episode is a treasure trove for small business owners, brimming with practical tips on using Google's powerful tools such as SEO, Google My Business, and Google Ads. Tune in to discover how to navigate the digital landscape effectively and ensure your business stands out in the vast ocean of information. Subscribe and stay tuned for more episodes exploring the digital frontier, and don't forget to leave a review and share your thoughts with us!"

Join Kyle, an expert in the field of artificial intelligence (AI), at BX Networking in Buderim, Sunshine Coast, for an insightful presentation on how to leverage AI in your business. In this engaging talk, Kyle will share valuable AI tips and strategies that can revolutionize the way you operate and grow your business. Discover the potential of AI and its applications across various industries, from streamlining operations to enhancing customer experiences. Kyle will delve into practical examples and case studies, showcasing real-world success stories of businesses that have harnessed the power of AI to gain a competitive edge. Whether you're a small business owner or part of a larger organization, this presentation is designed to provide you with actionable insights on how to incorporate AI into your business strategy. You'll learn about cutting-edge AI tools and technologies that can automate tasks, analyze data, and drive data-informed decision-making. Don't miss this opportunity to stay ahead of the curve and unlock the full potential of AI for your business. Join us at BX Networking in Buderim, Sunshine Coast, and gain the knowledge and inspiration you need to embrace AI and propel your business towards success.  Subscribe to our YouTube channel for more informative content and stay updated with the latest trends and insights in the world of AI and business transformation. https://socialgeeks.com.au/ #AI #ArtificialIntelligence #BusinessTips #BXNetworking #Buderim #SunshineCoast

Welcome to the latest episode of the Social Geeks Digital Podcast, where we bring you the most relevant and up-to-date digital strategies to empower your business. This episode is titled "The Small Business Guide To Chat-GPT." In this episode, our CEO and experienced digital strategist, Kyle Meloche, delves into the fascinating world of artificial intelligence, with a special focus on OpenAI's language model, ChatGPT. Kyle breaks down the complex concepts into understandable terms, making it easy for small business owners to grasp the potential of this powerful tool. Discover how ChatGPT can revolutionize the way your business communicates with customers, automating and personalizing interactions like never before. From customer service to content creation, Kyle explores the various applications of this AI technology that can help your business save time, increase efficiency, and enhance customer satisfaction. Whether you're an AI enthusiast or a small business owner looking to leverage the latest technology, this episode is a must-listen. Kyle also shares practical tips on how to integrate ChatGPT into your business operations, regardless of your technical knowledge or resources. Don't miss this exciting exploration into the future of business communication! Tune in to the Social Geeks Digital Podcast's "The Small Business Guide To Chat-GPT" now and take the first step towards transforming your business with AI! Learn More at https://socialgeeks.com.au/links

Welcome to the Social Geeks Digital Podcast, where we explore the ever-evolving world of digital marketing and uncover the latest trends shaping the industry. In this exciting episode, we dive deep into the realm of 2023 and bring you the top 10 digital marketing trends that are revolutionizing the way businesses connect with their audiences. Join our expert host Kyle Meloche as he shares insightful strategies and expert opinions on the cutting-edge techniques driving digital marketing success in the current year. From innovative technologies to data-driven approaches, we explore the most impactful trends that are reshaping the marketing landscape. Discover how artificial intelligence and other trends are transforming the way marketers understand and engage with their customers. Learn about the rise of voice search and the importance of optimizing your content for voice-enabled devices. Explore the power of personalization and how brands are leveraging customer data to deliver tailored experiences that drive conversion and loyalty. We also delve into the world of influencer marketing and explore how brands are partnering with social media personalities to create authentic connections with their target audience. Uncover the secrets behind successful social media campaigns and understand the role of augmented reality in enhancing customer experiences. Tune in to the Social Geeks Digital Podcast as we unravel the top 10 digital marketing trends in 2023. Whether you're a seasoned marketer or a curious entrepreneur looking to stay ahead of the game, this episode is packed with valuable insights and practical tips to help you navigate the digital landscape and elevate your marketing efforts. Don't miss out on this opportunity to gain a competitive edge in the digital marketing world. Subscribe to the Social Geeks Digital Podcast today and join us on this exciting journey into the future of marketing.   Visit https://socialgeeks.com.au/links for more information.

Welcome to a new episode of the Social Geeks podcast! In this episode, titled "A Beginner's Guide to Google Ads," we dive into the world of one of the most powerful online advertising platforms. Join us as we demystify Google Ads and provide a step-by-step guide for beginners. Hosted by digital strategist Kyle Meloche, this episode will equip you with the knowledge and tools you need to navigate the intricacies of Google Ads. From understanding the different campaign types to keyword research and ad creation, we cover it all. Whether you're a small business owner looking to expand your online presence or a marketing enthusiast eager to learn about Google's advertising ecosystem, this episode has something for you. We break down complex concepts into simple terms, providing practical tips and strategies to help you make the most out of your Google Ads campaigns. Don't miss out on this valuable opportunity to enhance your digital marketing skills. Tune in to the Social Geeks podcast and join us on this exciting journey through the fundamentals of Google Ads. Get ready to elevate your online advertising game and achieve your business objectives.   🚀 Looking for a digital strategist to help? Book in a Free Strategy Session: https://socialgeeks.com.au   📚 Have A Geek Manage Your Ads! 🚨 https://socialgeeks.com.au/google 🚨 Benefits Includes: ✔️ No locked in contracts ✔️ Full account ✔️ Weekly reports ✔️ Monthly strategy meetings ✔️ $600 Google Ads credit   🎯 Socials https://youtube.com/@socialgeeks.io  https://facebook.com/socialgeeks.io https://instagram.com/socialgeeks.io https://linkedin.com/company/socialgeeksio

In this episode of the Social Geeks Digital Marketing Podcast, host and digital strategist Kyle Meloche breaks down the essential digital advertising terms that every small business owner needs to know. From CPM to CPC to retargeting, Kyle explains these terms in easy-to-understand language and provides real-world examples of how small businesses can use digital advertising to reach their target audience and achieve their marketing goals. Whether you're new to digital advertising or looking to brush up on your knowledge, this episode is a must-listen for any small business owner who wants to succeed in today's digital landscape. Tune in now and start mastering the world of digital advertising!   🚀 Looking for a digital strategist to help? Book in a Free Strategy Session: https://socialgeeks.com.au   📚 Have A Geek Manage Your Ads! 🚨 https://socialgeeks.com.au/google 🚨 Benefits Includes: ✔️ No locked in contracts ✔️ Full account ✔️ Weekly reports ✔️ Monthly strategy meetings ✔️ $600 Google Ads credit   🎯 Socials https://facebook.com/socialgeeks.io https://instagram.com/socialgeeks.io https://linkedin.com/company/socialgeeksio

Do you have limited budget to throw at your sales and marketing? Are you're trying to get the maximum ROI that you can for your business?  Well, You're in luck. This episode is all about how you can spend a thousand dollars or less a month on your marketing to get started out, to maximize your ROI. In this episode, Kyle provides tips for business owners and entrepreneurs who have a limited budget for sales and marketing. With a budget of $1000 or less a month, social media advertising, content strategy, and customer reviews and testimonials can help businesses maximize their ROI. Key Takeaways: Having a high performing website that converts is crucial for any digital marketing effort.Social media advertising is a good starting point for small businesses starting out.Crafting a content strategy based on target market, pain points, goals, and barriers is important.Customer reviews and testimonials can help build trust with potential customers.With social media, businesses can create different videos and images to advertise on Facebook and Instagram.Experimenting with different types of content on social media can help businesses understand what resonates with their target audience.It's important to track conversion events on a website, even if not currently advertising, to build data for future campaigns.Businesses should think about their unique selling proposition (USP) and how to communicate it effectively to potential customers.Email marketing can be a cost-effective way to reach and nurture leads.Collaboration with influencers or other businesses can help increase reach and build credibility.Remarketing campaigns can help businesses reach people who have already shown interest in their product or service.Businesses should track and analyze their marketing efforts to continuously improve their ROI. Overall, the video emphasizes the importance of strategic thinking and experimentation for small businesses with limited marketing budgets. By focusing on building a strong website, understanding their target market, and using cost-effective tactics like social media and email marketing, businesses can maximize their ROI and grow their customer base.