EPISODE 5 - Dec. 18th | Ben Jones

You Shoulda Been There

Dec 19 2020 • 58 mins

Ep. 5 - Ben Jones is Global Creative of Unskippable Labs at Google, and was on numerous client projects in the formative years of AGENCY.COM... he's got some stories to tell!

Episode Timeline

2:50 You just gotta not suck

4:56 We're doing "2020 Okay."

6:10 How it all started

9:30 Can I start TODAY?!

12:50 I tended to be the "Pitch Pony"

15:10 Two Texaco Stories

18:25 The thing I remember the most is the Churn

22:20 Creative effectiveness in the video world

25:40 Realtime Coffee Freshness System we developed

27:55 The Lucent Business Card interface

28:20 The Jumpman 23 non-text Interface

30:25 Sphere of Genius of Tim Carrier around banner optimization

33:00 Pitching "The Laser that Blows Stuff Up" concept

36:30 Remembering the Creative Directors

38:30 How AGENCY . COM won the biggest global brands

40:05 Stumbling into massive cultural problems in large corporations

40:45 We won the global rebranding for HP... that was never going to work

42:05 Winning GS. That was a biggie.

46:20 What are you excited about now?

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