Pivot or Die

©️ 2023 Pivot & Pilot Creative Inc.

Brands & Entrepreneurs must constantly reinvent themselves to survive and thrive. With constantly shifting markets, rising competition, and ever-evolving social media platforms, companies must 'Pivot or Die'.

Join us as we analyze both successful and unsuccessful pivots made by major brands, and engage in candid discussions with entrepreneurs about the challenges and realities of pivoting their businesses to stay ahead.


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Play Trailer
Welcome to Pivot or Die! Why We’re Pivoting our Pod
Jan 26 2023
Welcome to Pivot or Die! Why We’re Pivoting our Pod
Watch this episode on Youtube too! Welcome to Pivot or Die! We’ve PIVOTED and re-branded! In turbulent economic times and Tiktok-paced changes and trends, brands must ‘Pivot or Die’ to stay relevant.With our podcast 2.0 launch, we are getting back to our roots and diving deep into brand positioning and how your business can PIVOT to adapt and thrive.We'll continue interviewing inspiring entrepreneurs as well as auditing major brands that have pivoted successfully, brands that have totally failed, and what your business can do to stay ahead.Although we are no longer “CPG UnWrapped”, This is not a goodbye to creating iconic CPG brands and having them on the podcast, it’s an opportunity to learn from other industries as well. As we've grown our business, we can’t ignore the successes we’ve had with clients in other industries and want to begin to tell those stories too.We will explore economic trends, cultural shifts and consumer behavior. We want to open up our industry and focus not so much on niching in one specific industry, but niching into one specific service, which is branding and market positioning. We wanted to get back to our roots and especially explore this idea of ‘pivoting’. Finding answers to the question of: What does it take to create a resilient brand? What is going to be that angle that's going to make you different from the rest? Or the “Pivot Point” as we like to call it. Follow along the journey and subscribe to our channel or follow via the links below. We are so thankful for everyone who has supported us along our journey as we put ourselves out there and for every subscriber

Episodes

Is Your Marketing Funnel Clogged?
Mar 23 2023
Is Your Marketing Funnel Clogged?
Watch this episode on Youtube too! What is a marketing funnel and how can it help you reach your business goals and convert leads into clients? A marketing funnel is a process that breaks down the path a potential customer takes from discovering your brand to making a purchase, with the ultimate goal of converting them into loyal customers. I'll be breaking down the different stages of a marketing funnel, including awareness (Lead Generation), consideration (Lead Nurture), and decision-making (Conversion), and how you can optimize each step to increase conversion rates. I'll also be sharing practical tips on how to create effective landing pages, email campaigns, and social media strategies to ensure your own marketing funnel is working at its best. By the end of this video, you'll have a clear understanding of how the marketing funnel works, and how you can apply this concept to your own business and start driving more sales. So, whether you're a small business owner or a marketer looking to upskill, make sure to watch till the end to learn about the power of a well-built marketing funnel. Don’t forget to like and subscribe to our channel for more informative content!Pivot & Pilot Creative creates iconic brands and epic packaging design. We are a boutique design agency based in Vancouver, Canada and Austin, Texas that serves clients internationally. We specialize in branding, packaging design, advertising, and website creation. Want to work with us? Say hello at www.pivotandpilot.com
Navigating Anxiety & Spirituality as an Entrepreneur (with Graydon Moffat of Graydon Skincare)
Mar 9 2023
Navigating Anxiety & Spirituality as an Entrepreneur (with Graydon Moffat of Graydon Skincare)
Watch this episode on YouTube too! We sit down with Graydon Moffat of Graydon Skincare and learn how to navigate anxiety and spirituality as a mother, cook, yoga instructor and entrepreneur; To just name the few of many roles and titles Graydon has been throughout the years. We speak about the power of manifesting, how competitive the beauty/ fashion industry is and how it’s constantly shifting, the art of surrendering, new products and how to turn your struggles into your superpower. This is a perfect episode for anyone struggling with anxiety, podcast is also available on all streaming services.Pivot & Pilot Creative creates iconic brands and epic packaging design. We are a boutique design agency based in Vancouver, Canada and Austin, Texas that serves clients internationally. We specialize in branding, packaging design, advertising, and website creation. Want to work with us? Say hello at www.pivotandpilot.com
What Investors Want with Mike Fata
Feb 16 2023
What Investors Want with Mike Fata
Watch this episode on Youtube too! We sit down with multifaceted entrepreneur Mike Fata to consult what investors want to see before providing capital for brands. We talk to Mike about wellness and mental health in business and why it is a top priority when looking to expand his portfolio as well as other “must-haves”, such as bootstrapping your business and understanding your brand’s ‘why’. Mike gives us an inspiring look at his entrepreneurial journey from square one to “Mid-Day squares”, his nine figure investment portfolio and what is next for him, including his new book release coming in March of 2023 titled “Grow: 12 Unconventional Lessons for Becoming an Unstoppable Entrepreneur”.Pivot & Pilot Creative creates iconic brands and epic packaging design. We are a boutique design agency based in Vancouver, Canada and Austin, Texas that serves clients internationally. We specialize in branding, packaging design, advertising, and website creation. Want to work with us? Say hello at www.pivotandpilot.com
The Rise and Fall of BetterHelp (can they turn things around?)
Feb 3 2023
The Rise and Fall of BetterHelp (can they turn things around?)
Betterhelp is an online platform that promises cheaper, more accessible therapy online. Sounds like a godsend, right? You may have heard your favorite podcaster promoting them or maybe even seen one of their ads on YouTube. They seem to be everywhere, but lately it's not for a great reason. Betterhelp is in a lot of trouble. What's behind this rapid market capture and now rapid falling reputation? How did better help go from being the Robin Hood of therapy, democratizing access to mental health services, to their reputation being only known as *allegedly* a scam today? In this episode, we discuss their rise and fall, as well as ways they can ‘pivot’ to get out of this mess. This channel is hosted by the founders of Pivot & Pilot Creative, the leading creative firm for brands looking to pivot and level-up. Want to work with us? Say hello at www.pivotandpilot.com
Welcome to Pivot or Die! Why We’re Pivoting our Pod
Jan 26 2023
Welcome to Pivot or Die! Why We’re Pivoting our Pod
Watch this episode on Youtube too! Welcome to Pivot or Die! We’ve PIVOTED and re-branded! In turbulent economic times and Tiktok-paced changes and trends, brands must ‘Pivot or Die’ to stay relevant.With our podcast 2.0 launch, we are getting back to our roots and diving deep into brand positioning and how your business can PIVOT to adapt and thrive.We'll continue interviewing inspiring entrepreneurs as well as auditing major brands that have pivoted successfully, brands that have totally failed, and what your business can do to stay ahead.Although we are no longer “CPG UnWrapped”, This is not a goodbye to creating iconic CPG brands and having them on the podcast, it’s an opportunity to learn from other industries as well. As we've grown our business, we can’t ignore the successes we’ve had with clients in other industries and want to begin to tell those stories too.We will explore economic trends, cultural shifts and consumer behavior. We want to open up our industry and focus not so much on niching in one specific industry, but niching into one specific service, which is branding and market positioning. We wanted to get back to our roots and especially explore this idea of ‘pivoting’. Finding answers to the question of: What does it take to create a resilient brand? What is going to be that angle that's going to make you different from the rest? Or the “Pivot Point” as we like to call it. Follow along the journey and subscribe to our channel or follow via the links below. We are so thankful for everyone who has supported us along our journey as we put ourselves out there and for every subscriber
A Calming Podcast Feat. David Jacobowitz, Nebula Snacks
Jan 12 2023
A Calming Podcast Feat. David Jacobowitz, Nebula Snacks
Watch this episode on Youtube too! Rebecca Rochon, one of the founders of Pivot & Pilot Creative sits down with David Jacobowitz, one of the founders of Nebula Snacks. Together they talk about how to get comfortable being uncomfortable, roadblocks that might happen in entrepreneurship, why Nebula Snacks was created in the first place, sugar and sugar alternatives. PLUS new flavors and sizes in the works for Nebula Snacks!Pivot & Pilot Creative creates iconic brands and epic packaging design. We are a boutique design agency based in Vancouver, Canada and Austin, Texas that serves clients internationally. We specialize in branding, packaging design, advertising, and website creation. Want to work with us? Say hello at www.pivotandpilot.com
Why is Every Celebrity Starting a Skincare Line? CPG UPDATE
Nov 10 2022
Why is Every Celebrity Starting a Skincare Line? CPG UPDATE
From Hailey Bieber to DJ Khaled - why is every celebrity starting a skincare line? 2020 was all about celebrity makeup lines/brands and now 2022 seems to be the reign of the celeb-backed skincare products. In this episode we discuss why this trend is happening and what products are authentic and which are a cash grab. CPG Unwrapped is the leading podcast for Entrepreneurs and Creators who have product-based businesses. We help CPG entrepreneurs to grow authentically and build their businesses to sell. Listen as we dive deep into revealing and judgment-free conversations about the journey of entrepreneurship and the realities of launching a successful product and brand. Co-Hosts Rebecca Rochon and Alejandro Quinteros interview top CPG entrepreneurs and discuss what “making it” really means in the highly competitive product marketing industry. Unwrapping the realities of growing a product line. We talk Food. Beverage. Beauty. Apparel.
What the @#$%! Is a Lifestyle Brand?! With Special Guest Erica Rankin!
Sep 20 2022
What the @#$%! Is a Lifestyle Brand?! With Special Guest Erica Rankin!
Wondering what the @#$%&! A Lifestyle Brand is?! Your favorite brand just might be one! From Nike to Lululemon, and even special guest Erica Rankin’s cookie dough brand! We dive deep into the world of lifestyle brands. We talk about market differentiators, why people relate to people and not just products, the audience you’re trying to tap into and Erica joins us to talk about her cookie dough brand, Brodough! Available on YOUTUBE too!
$100 Million In Revenue In 3 Years! CPG Star Suzie Yorke’s Good Fats Bars and NEW Better Chocolate
Sep 1 2022
$100 Million In Revenue In 3 Years! CPG Star Suzie Yorke’s Good Fats Bars and NEW Better Chocolate
Watch this episode on Youtube too! In this episode, we talk to Suzie Yorke of GoodFats and now her new brand, Better Chocolate bars! Suzie is an entrepreneurial powerhouse who made $100 Million In Revenue in 3 Years with her CPG business ‘Love Good Fats’ that she started at the age of 50 all while raising a family as a single mom. 5 years later, she is now engaged to a wonderful partner and starting her second brand as one of the OG CPG influencers in Canada. We talk about her brand, packaging design, struggles within the industry, how she got to where she is now and where she is headed with her new brand! You won't want to miss this episode.Pivot & Pilot Creative creates iconic brands and epic packaging design. We are a boutique design agency based in Vancouver, Canada and Austin, Texas that serves clients internationally. We specialize in branding, packaging design, advertising, and website creation. Want to work with us? Say hello at www.pivotandpilot.com
What You Need to Do to Scale Your Product in a Recession with Zachary DeAngelo
Aug 18 2022
What You Need to Do to Scale Your Product in a Recession with Zachary DeAngelo
CPG Brands Listen Up!Zachary DeAngelo, CEO & Co-Founder of Rodeo CPG joins us on our podcast and discusses what you need to do to scale your product based business, even in a Recession. If you have a CPG brand you are going to want to listen to this episode.
The Biggest Reasons Your Ad Campaigns Fail & How to Fix It (feat. Mark Wonderlin)
Jun 22 2022
The Biggest Reasons Your Ad Campaigns Fail & How to Fix It (feat. Mark Wonderlin)
Watch this episode on Youtube too! Featured guest Mark Wonderlin, founder of Mosaic Media films in Austin Texas, is a specialist in Video Marketing for Lead Generation. He helps Texas-based businesses achieve fantastic ROIs on their video campaigns. He shares the best practices for lead generating video ads and the key mistakes to avoid in 2022. Pivot & Pilot Creative creates iconic brands and epic packaging design. We are a boutique design agency based in Vancouver, Canada and Austin, Texas that serves clients internationally. We specialize in branding, packaging design, advertising, and website creation. Want to work with us? Say hello at www.pivotandpilot.com
Losing Friends as You Become More Successful as an Entrepreneur Feat. Erica Rankin of BroDough
Jun 1 2022
Losing Friends as You Become More Successful as an Entrepreneur Feat. Erica Rankin of BroDough
Entrepreneurship can be isolating, and not for the reasons you think. As you become more successful, not every person in your network will cheer you on. It’s the harsh reality. Erica Rankin, founder of healthy, edible cookie dough brand “BroDough” gets real with us about how her network has changed when she started and scaled her CPG product line. She talks about starting a business in a pandemic, getting hit on in business settings, and building an authentic following on LinkedIn and Tik Tok. Pivot & Pilot Creative creates iconic brands and epic packaging design. We are a boutique design agency based in Vancouver, Canada and Austin, Texas that serves clients internationally. We specialize in branding, packaging design, advertising, and website creation. Want to work with us? Say hello at www.pivotandpilot.com
NFTs and The Creator Economy: What Brands Need to Know to Prepare for Web 3
May 25 2022
NFTs and The Creator Economy: What Brands Need to Know to Prepare for Web 3
Watch this episode on Youtube too! Pivot & Pilot Creative creates iconic brands and epic packaging design. NFTs and the Creator Economy: What Brands Need to Know to Prepare for Web 3.  Our client and friend, Vinod Varma is the founder of Creator.co, an innovative platform that connects brands and creators to make influencer marketing easy. NFTs are commonly known as digital art pieces, but they can and will be used by Brands and Creators as we move towards Web3. This episode outlines how we got to the creator economy and how this new segmented information approach will lead to more trust and micro influencer growth.We are a boutique design agency based in Vancouver, Canada and Austin, Texas that serves clients internationally. We specialize in branding, packaging design, advertising, and website creation.
Mindset Hacks - Staying Focused in Stressful Times
May 12 2022
Mindset Hacks - Staying Focused in Stressful Times
Staying motivated as an entrepreneur is challenging, especially when times are tough. Learn how to hack your mindset and how to stay focused in stressful times. If you doubt yourself, find yourself getting off track, getting overly emotional or attached to outcomes, there are ways to hack your brain to avoid thought patterns that hold you back from rocking your business! I’ll show you how to make action-focused goals over outcome-focused goals, fall in love with failure, how to be more productive when feeling unmotivated and avoid burnout. Creating long-term success in entrepreneurship is about the mindset we carry - it needs to be sustainable!
Exposing The #GIRLBOSS Lie with Ada Slivinsky
Apr 21 2022
Exposing The #GIRLBOSS Lie with Ada Slivinsky
Why we’re breaking up with #GirlBoss.Ada Slivinski, CEO of Jam PR, sits down with Rebecca Rochon to expose the truth behind girl boss culture. They talk about how focusing on being a female in business can sometimes lead to a victim mindset can hold back women from putting in work to learn and grow. Full episode is now streaming on all platforms.
Landing a Major Beauty Retailer with Sharon Amara
Mar 23 2022
Landing a Major Beauty Retailer with Sharon Amara
Want to know how to land a major beauty retailer in 2022? Nothing launches a beauty brand into success quite as fast as landing a major beauty retailer. Today’s podcast exclusive episode features Sharon Amara, a major beauty retailer Buyer who gives us the inside scoop on what major beauty retailers are looking for this year and how to maintain a successful beauty brand. Prefer to listen? Find this episode on all streaming platforms as well!
Monetize Your Following - Endorsing Vs. Launching Your Own Product
Mar 14 2022
Monetize Your Following - Endorsing Vs. Launching Your Own Product
Want to monetize your following in 2022? There are two major ways for creators and influencers to monetize their following, endorsing a brand vs. launching your own product. In this video, Rebecca Rochon, CEO of Pivot and Pilot Creative, discusses the pros and cons of endorsing other brand’s products vs creating your own. We track the transition from creator to entrepreneur a la Kylie Jenner, Jeffree Star and Emma Chamberlain to explain the most authentic ways to earn an income as an online creator in 2022. Prefer to watch? check out our youtube channel!
How We Built This - Pivot & Pilot Creative's Story
Mar 9 2022
How We Built This - Pivot & Pilot Creative's Story
In this episode we compressed 7 years in business into 30 minutes and tell our story of how we built Pivot & Pilot. We took a look back on our close friendship, starting university in the city of Vancouver together, how we had the idea to start a business, how we found our packaging design niche, and why artists tend to devalue themselves.
Conversation With: Genieve Burley of Mobilization Nation
Jan 17 2022
Conversation With: Genieve Burley of Mobilization Nation
We sat down and had a conversation with Genieve Burley of Mobilization Nation to discuss various topics related to mobility, online chiropractic, mental health and even feet!
Guest Interview - How To Authentically Lead a Remote Team with Shauna Moran
Dec 3 2021
Guest Interview - How To Authentically Lead a Remote Team with Shauna Moran
This episode is also available on YouTube. Curious about working remote? What makes a great leader? Times are changing, and so can your job, how can you implement your wants and needs to fit within your work and team’s wants and needs? Well, Shauna Moran from Operate Remote is our first guest on our channel and she is here to tell you the answers to all your burning questions regarding Operate(ing) Remote(ly)!