Like the rest of the increasingly small world of music criticism, we were shaken by the news that Pitchfork had not only been more-or-less gutted by publisher Conde Nast, but pulled into GQ. Gentleman’s Quarterly. Of all possible things. G-freaking-Q...?
We’re not gonna lie—this one feels grim. But, what kind of grim? Events split the team, with Saxon spinning out a narrative of corporate confusion and brand-based failure, while Sam tried to pull some (desperate) fragments of sense from the seemingly nonsensical plan. Is music criticism lifestyle reporting? Is there an economic base for the record review? Will a thousand newsletter flowers bloom? This week we have questions, not answers. And definitely no good vibes. Insert your own "Wintour is the cruelest season" joke here.
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