How to Successfully Navigate Tumultuous Times in the Music Industry with Gregory Dwane. In this episode you'll hear from Gregory Dwane, a successful industry veteran who has managed the twists and turns of the music industry. Starting out from a rural town in North Carolina to Nashville and finally working the music studios in New York city. This Singer/Songwriter can be discribed as Alt-Country and he has so many stories to tell. We'll hear three of his songs as we learn some great skills for musicians and singer/songwriters to navigate the tumultuous waters of the music business today. Find Gregory Dwane's Spotify List here

Gregory Dwane is a lifer. From his humble beginnings in rural North Carolina to eventually touring around the world as a tech and his recent work as producer for Amy Ray of the Indigo Girls, Dwane has seen many facets of the music industry first-hand.  An in-the-pocket rhythm section, some smoking electric guitar and fiddle, and some classic rock riffs for good measure, all amount to an infectious debut that’s as refreshing as it is retro.An interest in recording engineering inspired Dwane to relocate from his home near Trinity, N.C. to New York in the early ‘90s, which eventually led to his producing records and playing in punk bands. Ten years later, amid the crashing and burning that hit after years of alcohol abuse, a phone call to a friend and former manager who was working with Alanis Morrisette ended up being a lifeline. Dwane hightailed it to LA and joined Morrisette’s road crew as a keyboard tech, a serendipitous move that suddenly changed his trajectory in a major way. “I went from thinking my world was over to touring the world,” Dwane recalls. The Alanis gig led to tech work with Dave Navarro and Macy Gray, and eventually to getting sober. “That opened up my whole world,” he says, as it opened new doors to work with like-minded sober musicians, including a Sony record deal with the band Mellowdrone, which he joined as bassist.

Shortly thereafter, an unexpected entry into fatherhood led him to look for more stable employment. Enter friend Michael Fitzpatrick (of Fitz and the Tantrums), who introduced him to jingle writing, which he ended up doing for the next 15 years, a period that also saw him producing two albums for Amy Ray and working with others in the riot grrrl / queercore scene (Kaia Wilson of Team Dresch, The Butchies, and more). Despite the healthy paychecks, eventually he burned out on jingle writing and music in general, as he explains, “it’s a hard way to make a living … a fully produced song practically every day for 15 years.” Dwane left the music industry completely — at least as far as making a living — and instead took up fine art painting, which led him to launch a small gallery in Brooklyn.

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