Marketing Residency with Jan Rossi

Jan Rossi

Marketing methods for online and offline success by Jan Rossi - 14 year successful retail business owner, website designer and social media marketer for small to mid-sized businesses. Marketing Residency offers marketing strategies, tips and ideas you can implement for your retail business today. Episodes are between 1 and 8 minutes in length. This is not just news curated from google alert emails.

Presenting fresh and actionable information that works today - not based on data from 3 years ago. Times change fast!

Kindly review this podcast “Marketing Residency” to help others find the show. Thank you. Enable this Alexa Newscast: http://bit.ly/MarketingResidency

[Update March 10th 2024] Google Podcasts is going away so I am submitting this podcast to PodcastAddict.com - should be up shortly.

LISTEN IN weekly for actionable tips and creative marketing strategies that propel your business to success!

This podcast is hosted by Acast. Find the Acast website for Marketing Residency here: https://shows.acast.com/marketing-residency-with-jan-rossi

Hosted on Acast. See acast.com/privacy for more information.

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Podcasts, AI, Alt-Tags and More

Podcasts, AI, Alt-Tags and More

Lots of gems in this podcast. Listen in! Implement something today. Remember to make BING map profiles for all your accounts too! They are no longer pulling from YELP. You must make an Apple Map area. Your competitors might not do this just leaning on the Google Maps. Not you! You listen to Marketing Residency with Jan Rossi and you are getting them way more exposure! Nice job! More soon from Jan Rossi.Music credit from FreeSound.org website:Election Time, Funky Brass Instrumentals for Podcasts and Quiz Games - by Kjartan Abel.Visit https://kjartan-abel.com/library to find free music for your next project.This work is licensed under the following: CC BY-SA 4.0 Attribution-ShareAlike 4.0 International. Hosted on Acast. See acast.com/privacy for more information.

Episodes

Podcasts, AI, Alt-Tags and More

Podcasts, AI, Alt-Tags and More

Lots of gems in this podcast. Listen in! Implement something today. Remember to make BING map profiles for all your accounts too! They are no longer pulling from YELP. You must make an Apple Map area. Your competitors might not do this just leaning on the Google Maps. Not you! You listen to Marketing Residency with Jan Rossi and you are getting them way more exposure! Nice job! More soon from Jan Rossi.Music credit from FreeSound.org website:Election Time, Funky Brass Instrumentals for Podcasts and Quiz Games - by Kjartan Abel.Visit https://kjartan-abel.com/library to find free music for your next project.This work is licensed under the following: CC BY-SA 4.0 Attribution-ShareAlike 4.0 International. Hosted on Acast. See acast.com/privacy for more information.

Shift into Spring Marketing

Shift into Spring Marketing

Talking today about having that Spring hopefulness in your feed with your messaging and graphics. Check on your neighbors and comment on their fun activities. This helps you get local eyeballs on your business too - but only if you are not spammy. Contribute a good, well thought-out comment. Listen in ! More from Jan Rossi soon.Also, now that Google Podcasts is dead, what podcast app are you using? I would love to know - add your recommendation in the comments. Thanks! Jan Hosted on Acast. See acast.com/privacy for more information.

Watch Out for DM Scams on FB

Watch Out for DM Scams on FB

The amount of FB scams through Direct Messaging (DM) on Facebook is increasing. Just Report and Delete them. Do not panic. Do not waste time emailing Facebook. Do not take down anything on your page. Just clear out these timewasters. Having a Social Media Manager helps protect you from these obnoxious activities. Warning! You are in Violation! Forgettaboutit! Listen in to Jan Rossi. Have you found anew podcast app to listen to these sessions? I am finally aligning with a new app. So osorry to see Google Podcasts go away. Oh well - onward! Hosted on Acast. See acast.com/privacy for more information.

Investigate Potential Business Partners

Investigate Potential Business Partners

Be careful of vendors that want to work with you that know nothing of their medium. This recently happened to one of my clients. The franchise owner was pushing a company that had no experience in their field - it was obvious. So now their credibility with us has gone down. We avoided aligning ourselves with someone who was going to most likely farm out our work to foreign entities all while telling us they were doing the work. Nope! Check out these businesses. Poor writing, typos, wandering subject matter - these are the signs. Stay away! More marketing tips from Jan Rossi again soon. Happy New Year! Hope it's the best for your company. Hosted on Acast. See acast.com/privacy for more information.

Holiday 2023 Quick Purchase Tip

Holiday 2023 Quick Purchase Tip

This is a great tip to help our retail area maintain great flow and assistance to customers if your employees are busy with others or as a quick point of purchase option. Move things around in your store. Help your customers by curating small bins with "Store Favorites under $20" or "Great finds from $21 - $35" - great a gift for your favorite neighbor with a pet! People have limited time .Help them find something fast.Listen in to Jan Rossi of Marketing Residency. More tips to come! Hosted on Acast. See acast.com/privacy for more information.

Patience & Time - Google Ads

Patience & Time - Google Ads

Without the online customer service assistance using Google Ads is more difficult than you think. They shut you down for no reason. It's like "if you can survive all our shenanigans for blocking your ad run, I guess we'll let you run some ads" - well, that's what runs through my head. Have Advil and loads of patience handy. Don't be discouraged though, Google Ads and Facebook, Instagram ads are great for your business. Just watch the budgets and if things are not running well, turn it off and start over! Good luck - but don't be scared to use these great marketing tools. The link goes to my ACAST channel as my website is temporarily down for some big changes. Keep moving forward marketers - try new things! Hosted on Acast. See acast.com/privacy for more information.

I'm back! Hello again! New things instore for this Marketing Residency Podcast. I will be linking directly to the podcast on Acast. https://shows.acast.com/marketing-residency-with-jan-rossi especially with Google Podcasts shutting down in 2024. Fall thoughts, a focus on one of my clients who just came back from a trade show and tons of new items are heading to the store! Lots of new inventory. I will be busy!Thanks for continuing to follow.More again soon! - Jan Hosted on Acast. See acast.com/privacy for more information.

Make How-to Videos for Better Engagement

Make How-to Videos for Better Engagement

Here's an example of a garden center reaching out to me to help show me how to trim my plant! It got lots of engagement. AND I made sure to buy something from them specifically due to their targeted efforts. Marketing - it works! Sorry for the long delay between episodes - I've had some visitors to the shore and I'm having way too much fun. No worries - back to the microphone in June 2023! Hosted on Acast. See acast.com/privacy for more information.

Bundle for More Profit

Bundle for More Profit

Have you analyzed your prices and margins lately? You may be leaving some profit by not bundling. People love a deal! Bundle items to make more money. Listen in and check your prices too! The higher price is one single purchase. Buy 2 @ ? Buy 3 @ ? People love this and will often buy one for themselves. Do it! Make more profit and stay in business. Hosted on Acast. See acast.com/privacy for more information.

Donations - Community Good Will

Donations - Community Good Will

Donations should be capped and tracked! It's nice to support local causes for great good will in the community. Some do's and don'ts with donating as well. Listen in to Jan Rossi and learn how to handle your donations. Thanks for listening! ♫ Hosted on Acast. See acast.com/privacy for more information.

Your Google Business Hours are Wrong - Uh Oh

Your Google Business Hours are Wrong - Uh Oh

A good story about why it's important to keep your hours accurate EVERY DAY! Listen in ♫ to Jan Rossi of Marketing Residency. I give you marketing tips and ideas so you stay in business and thrive! More at JanRossi.com Hosted on Acast. See acast.com/privacy for more information.

Vendors Steal Your Customers with QR Codes

Vendors Steal Your Customers with QR Codes

Right in front you a vendor might be displaying a QR code on their packaging. That's an attempt to get your customers to bypass your retail store and buy direct from them. Are you paying attention? What to do? Listen in to this short podcast (3:59) and learn how to spot and it kill this practice off! Good luck! A bit of business consulting today from Jan Rossi of Marketing Residency! More tomorrow - or later - lol! Hosted on Acast. See acast.com/privacy for more information.

Clear Communication is Key in Social Posts

Clear Communication is Key in Social Posts

Post in advance of events, days off, special things going on - give your audience time to fit you into their busy schedule. Everyone as their errand runs mapped out - just get in their schedule with advance notice. Don’t post - you are closing early - no need. Especially when you only have 34 followers and they are not regulars - . BUT in that case I would change my voice email greeting if you have a special phone number for the business. AND I would change my hours open to reflect your shorter hours on Google Maps. There is nothing more frustrating than seeing a store is OPEN on their google profile and then when you go there they are closed! Make sure to change your hours back the next day.All this is just good communications practices between you and your fans. The businesses that communicate the best - get more sales because people can feel comfortable your information is correct. Beat out the competition by just keeping your information updated!What a concept.For more see JanRossi.com Hosted on Acast. See acast.com/privacy for more information.

Irish Celebration Welcomes Spring and Profit Too

Irish Celebration Welcomes Spring and Profit Too

Happy St. Patty's Day! I hope all your marketing efforts pay off with big profits this weekend. Many bars are offerring shuttles to keep people interested in moving from one place to another - great ideas out there. Knock off early and join in the fun. Listen in for more tips. Thanks for listening! ♫ Jan Rossi of Marketing Residency. JanRossi.com Hosted on Acast. See acast.com/privacy for more information.

More Videos in 2023

More Videos in 2023

Work on those videos! Use all the tools you can to make a smart and fun video clip for your business! Listen in ♫ with Jan Rossi of Marketing Residency. Hosted on Acast. See acast.com/privacy for more information.

FB Insta Ads - Use Them

FB Insta Ads - Use Them

Just doing a little bit of advertising helps your brand tremendously. Stop spinning your wheels just posting. Show it to new folks. Listen in to Marketing Residency by Jan Rossi today. More at JanRossi.com Hosted on Acast. See acast.com/privacy for more information.

Google Trends and More

Google Trends and More

In January 2023 it's a good idea to refresh your content strategy and keywords. Don't forge to use Google Trends! I've decided to focus a it on Youtube in 2021 so I made a video based on this podcast and you can find it here. Not all podcasts will have videos as it is time consuming. So catch me here on your favorite podcast player or head to YouTube and find my channel here: https://www.youtube.com/c/janrossiIt's slow going, but we must move forward with new ways to connect to our customers! Good luck with all your platforms in 2023. More at JanRossi.com Hosted on Acast. See acast.com/privacy for more information.

Match Customer Goals in 2023

Match Customer Goals in 2023

Ready for 2023? I am however I am taking some "slow" days as the end of 2022 was packed including me having co-hosting duties for a New Year's Eve Party! Gosh, that was fun! So let's but out in 2023. Listen in to an idea I have for you. Wishing you the BEST with all your marketing in 2023! -Jan Hosted on Acast. See acast.com/privacy for more information.

Passwords and User Names - Keep Track

Passwords and User Names - Keep Track

Write it down in a safe spot. Use the cloud. Save your passwords, user names and ansers to security questions so you never get locked out of anything! This is important. Put in backup phone numbers (even a friends number if you don't have 2 phones) and backup email addresses. This is very helpful when you are locked out! More at JanRossi.com Hosted on Acast. See acast.com/privacy for more information.

Freshen Up Your Instagram Feed

Freshen Up Your Instagram Feed

Ok here's the most obvious tip - put your phone umber on your image! When you are in the "mix" of hashtag results the pics with the images and a phone number get more action! There's more - listen in - more from Jan Rossi of Marketing Residency tomorrow! See more at https://JanRossi.comThe business that puts their phone number on their Instagram Feed wins! (If you are a business that heavily relies on call in to-go orders, etc) Hosted on Acast. See acast.com/privacy for more information.