The Business Millennials Podcast

This episode of the Business Millennials podcast, hosted by Safa Harris and Ashley Dreager, explores the critical importance of owning your assets in business for long-term sustainability. The hosts discuss the risks associated with relying on external platforms and programs, using examples from influencer marketing, MLMs, and gig economy platforms. They emphasize the need for entrepreneurs to develop their own intellectual property and controlled sales channels to ensure stability and growth.Key Takeaways:Owning your business assets is crucial for long-term sustainability and control over your income.Relying solely on external platforms (e.g., social media, MLMs) can be risky as terms and payouts can change unexpectedly.Building a business with owned assets provides more stability and control than traditional employment or platform-dependent income streams.While external platforms can be useful for getting started, it's important to have a plan to develop your own products or services.Consider the long-term implications and risks when making business decisions, especially regarding income sources and major purchases.0:00 - Introduction to the Business Millennials podcast 0:58 - Ashley introduces the topic of owning your assets in business 2:18 - Safa provides examples of businesses changing terms (MRR, Beauty Counter) 4:48 - Discussion on the risks of MLMs and influencer marketing 7:05 - The importance of turning influence into owned assets 9:02 - Comparing risk levels of different income sources 9:47 - Example of job instability in traditional employment 11:36 - The current job market and ease of making sales with owned assets 12:48 - Risks associated with gig economy platforms like Uber 14:41 - Conclusion and main takeaway on owning your assetsIs your business just not the vibe right now and you can't seem to get it going, even though you feel like you're doing #AllTheThings? Fill out the linked audit form to give us the inside scoop on your current situation, challenges, and goals. That way we can spot your strengths, opportunities, and outline next steps, keeping a sustainable & scalable business in mind. Free Audit:https://scaleandthriveco.com/strategy-assessment/ Episode link & contact infoShareable Podcast linkLeave Us a Voice NoteEmail: scaleandthriveco@gmail.comFollow us on Instagram: @ashleydreager @itssafaharrisCheck out the Shop

In this episode of the Business Millennials Podcast, hosts Safa Harris and Ashley Drager dive into the strategic importance of diversifying income streams and stacking offers in business. They explore how this approach can lead to increased revenue, greater market adaptability, and improved financial stability for entrepreneurs.Key Takeaways:Diversifying income streams can lead to higher overall revenue, even with potentially lower margins on individual offerings.Having multiple offers allows businesses to appeal to a wider market and adapt more easily to market changes.Income stacking helps mitigate risks associated with relying on a single revenue stream.A progression-based offer stack can provide entry points for customers at different stages of their journey.Complementary offers should align with your core business strategy and expertise.Timestamps:0:00 - Introduction to the episode1:04 - Discussion on managing multiple ideas and projects3:33 - Benefits of income stacking and diversification7:16 - Market adaptability through diverse offerings9:59 - Implementing a progression-based offer stack12:06 - Case study on complementary diverse offers14:41 - How multiple income streams help regulate business stressReferenced Links:ClickUp Affiliate LinkFree Systems AuditIs your business just not the vibe right now and you can't seem to get it going, even though you feel like you're doing #AllTheThings? Fill out the linked audit form to give us the inside scoop on your current situation, challenges, and goals. That way we can spot your strengths, opportunities, and outline next steps, keeping a sustainable & scalable business in mind. Free Audit:https://scaleandthriveco.com/strategy-assessment/ Episode link & contact infoShareable Podcast linkLeave Us a Voice NoteEmail: scaleandthriveco@gmail.comFollow us on Instagram: @ashleydreager @itssafaharrisCheck out the Shop

In this episode of the Business Millennials Podcast, hosts Safa Harris and Ashley Dreager dive into the critical question of whether businesses need to hire new talent or implement better systems to overcome growth challenges. They explore the differences between systems and processes, discuss the complexities of choosing and implementing project management tools, and examine the financial considerations of scaling operations.Key Takeaways:The decision to hire or improve systems depends on your business's current state, goals, and financial situationSystems involve multiple processes and often incorporate tech tools, while processes are specific steps within a systemImplementing the right project management tool can significantly improve efficiency, but choosing the best fit requires careful considerationThe cost of per-seat pricing for project management tools can impact business margins and should be factored into hiring decisionsCustomized systems are generally more effective than one-size-fits-all solutionsTimestamps:0:00 - Introduction to the podcast and hosts3:06 - Main discussion topic: Hiring vs implementing better systems7:13 - Explanation of the difference between systems and processes15:37 - Challenges of implementing partial system solutions22:23 - Discussion on choosing the right project management tool for your business29:14 - Consideration of financial aspects when implementing systems and hiringReferenced Links:ClickUp Affiliate LinkFree Systems AuditIs your business just not the vibe right now and you can't seem to get it going, even though you feel like you're doing #AllTheThings? Fill out the linked audit form to give us the inside scoop on your current situation, challenges, and goals. That way we can spot your strengths, opportunities, and outline next steps, keeping a sustainable & scalable business in mind. Free Audit:https://scaleandthriveco.com/strategy-assessment/ Episode link & contact infoShareable Podcast linkLeave Us a Voice NoteEmail: scaleandthriveco@gmail.comFollow us on Instagram: @ashleydreager @itssafaharrisCheck out the Shop

In this episode of the Business Millennials podcast, hosts Safa Harris and Ashley Drager dive deep into the motivations behind entrepreneurship, particularly as it relates to parenting and personal growth. They discuss the challenges and rewards of running a business while raising children, the long-term benefits they hope to provide for their families, and their perspectives on education and travel. The conversation touches on themes of work-life balance, financial freedom, and the importance of exposing children to diverse experiences and cultures.Key Takeaways:Entrepreneurship offers flexibility and financial potential to provide unique experiences for childrenLong-term business success can enable more travel, cultural exposure, and educational choices for familiesThe hosts view their businesses as a means to create positive impact and raise socially conscious childrenCollege education is valued for personal growth and perspective, even if not directly applied to one's careerHomeschooling is considered as an option, but comes with its own challenges and financial considerationsTimestamps: 0:58 - Discussion begins on balancing business ownership with parenting7:33 - Ashley shares her motivations for entrepreneurship, including travel and cultural experiences for her children15:14 - Safa talks about the challenges and desires around homeschooling27:08 - Safa reflects on her college experience and how it shaped her worldview37:15 - Conversation on the value and cost of college education in today's economyReferenced Links:ClickUp Affiliate LinkFree Systems AuditIs your business just not the vibe right now and you can't seem to get it going, even though you feel like you're doing #AllTheThings? Fill out the linked audit form to give us the inside scoop on your current situation, challenges, and goals. That way we can spot your strengths, opportunities, and outline next steps, keeping a sustainable & scalable business in mind. Free Audit:https://scaleandthriveco.com/strategy-assessment/ Episode link & contact infoShareable Podcast linkLeave Us a Voice NoteEmail: scaleandthriveco@gmail.comFollow us on Instagram: @ashleydreager @itssafaharrisCheck out the Shop

In this second part of their conversation on self-regulation and mental health in business, Ashley Dreager and Safa Harris dive deeper into personal insights and experiences. They discuss the inevitability of challenges in entrepreneurship, the importance of self-awareness, and strategies for pushing through difficult times. The hosts explore the concept of sacrifice in business, the role of perspective in decision-making, and the value of trusting the process while maintaining objectivity.Key Takeaways:Self-regulation tools are crucial for maintaining awareness and making informed decisions during challenging timesSacrifices in business should be evaluated based on long-term goals and personal prioritiesPerspective and mindset play significant roles in resilience and perseverance as an entrepreneurTrusting the process while maintaining objectivity is essential for business growthSelf-care practices like exercise, journaling, and spirituality can help manage stress and improve decision-makingTimestamps:0:58 - Introduction to part two of the self-regulation conversation3:52 - Discussion on sacrifice and comfort in business10:49 - The importance of knowing your "why" in business16:09 - Trusting the process and avoiding emotional decision-making25:54 - The role of perspective in managing sacrifices and challenges31:51 - Personal anecdote on finding meaning in difficult experiences36:45 - Strategies for self-regulation and maintaining balanceReferenced Links:• ClickUp Affiliate Link• Free Systems AuditIs your business just not the vibe right now and you can't seem to get it going, even though you feel like you're doing #AllTheThings? Fill out the linked audit form to give us the inside scoop on your current situation, challenges, and goals. That way we can spot your strengths, opportunities, and outline next steps, keeping a sustainable & scalable business in mind. Free Audit:https://scaleandthriveco.com/strategy-assessment/ Episode link & contact infoShareable Podcast linkLeave Us a Voice NoteEmail: scaleandthriveco@gmail.comFollow us on Instagram: @ashleydreager @itssafaharrisCheck out the Shop

In this episode of the Business Millennials Podcast, hosts Safa Harris and Ashley Dreager dive into a deep discussion about self-regulation and mental health in business. They explore the challenges of maintaining balance, making decisions under stress, and the importance of having sustainable practices to avoid burnout. This episode is part one of a two-part series on the topic.Key Takeaways:1. Self-regulation is crucial for making sound business decisions and avoiding emotionally-driven choices.2. Recognizing signs of dysregulation, such as physical sensations and overwhelming thoughts, is important for business owners.3. There's a delicate balance between pushing through challenges and knowing when to step back for mental health reasons.4. Having a long-term perspective and resilience is essential for business success, as most challenges are temporary.5. Personal faith and belief systems can play a significant role in self-regulation and perseverance.Timestamps:00:00 Introduction to the topic of self-regulation in business05:30 The importance of self-regulation for decision-making10:15 Identifying signs of dysregulation15:45 Balancing business challenges with mental health22:30 Personal experiences with business resilience28:00 The role of faith in self-regulation32:45 Long-term benefits of entrepreneurship for familiesIs your business just not the vibe right now and you can't seem to get it going, even though you feel like you're doing #AllTheThings? Fill out the linked audit form to give us the inside scoop on your current situation, challenges, and goals. That way we can spot your strengths, opportunities, and outline next steps, keeping a sustainable & scalable business in mind. Free Audit:https://scaleandthriveco.com/strategy-assessment/ Episode link & contact infoShareable Podcast linkLeave Us a Voice NoteEmail: scaleandthriveco@gmail.comFollow us on Instagram: @ashleydreager @itssafaharrisCheck out the Shop

In this episode, Safa Harris and Ashley Dreager discuss key strategies for effective hiring and team building in growing businesses. They explore the importance of hiring for roles rather than individuals, understanding personal and team strengths, and the challenges of letting go of control as a business owner. The conversation also touches on interview techniques, self-reflection for business owners, and the significance of being in the right mindset to receive and act on business advice.Key Takeaways:• Hire for roles based on business needs, not just personal connections• Use tools like CliftonStrengthsFinders to assess and complement team strengths• Allow hired experts to take ownership of their roles for best results• Effective interviewing involves asking strategic questions to gauge problem-solving skills• Business owners need self-awareness and a regulated nervous system to make good decisionsTimestamps:0:59 - Discussion on hiring the right person for your business3:28 - Introduction to using CliftonStrengthsFinders in the hiring process7:47 - Challenges of letting go of control as a business owner13:21 - Safa's favorite interview questions and techniques20:51 - Strategies for business owners to identify their strengths and weaknesses28:31 - The importance of self-reflection and a regulated nervous system in business decision-making34:16 - Mention of a free business audit offered by Safa and Ashley's companyReferenced Links:• CliftonStrengthsFinders• ClickUp Affiliate Link• Dubsado Affiliate Link• Free business auditIs your business just not the vibe right now and you can't seem to get it going, even though you feel like you're doing #AllTheThings? Fill out the linked audit form to give us the inside scoop on your current situation, challenges, and goals. That way we can spot your strengths, opportunities, and outline next steps, keeping a sustainable & scalable business in mind. Free Audit:https://scaleandthriveco.com/strategy-assessment/ Episode link & contact infoShareable Podcast linkLeave Us a Voice NoteEmail: scaleandthriveco@gmail.comFollow us on Instagram: @ashleydreager @itssafaharrisCheck out the Shop

In this insightful episode, Ashley and Safa delve into the critical reasons behind business failures, focusing on the often-overlooked aspect of cash flow management. They discuss the misconceptions surrounding marketing as the primary cause of business failure and explore how proper financial management, pricing strategies, and operational decisions impact a company's sustainability and growth.Key Takeaways:Cash flow, not marketing, is often the root cause of business failuresProper financial management is crucial for business sustainabilityPricing strategies should consider costs, market demand, and operational expensesMismanagement of funds can lead to poor customer experiences and business closureRegular financial analysis and strategic planning are essential for business growthTimestamps: 0:58 - Discussion on common beliefs about why businesses fail2:56 - Explanation of how cash flow impacts business sustainability4:05 - Insights on investment rounds and financial management in startups7:44 - Real-life example of a business facing financial challenges due to poor cash flow management15:39 - Importance of pricing structure and models in business sustainability19:07 - Introduction to the CFO Yourself course and profitable pricing calculator21:46 - Emphasizing the importance of financial management in business operationsReferenced Links:CFO Yourself courseIs your business just not the vibe right now and you can't seem to get it going, even though you feel like you're doing #AllTheThings? Fill out the linked audit form to give us the inside scoop on your current situation, challenges, and goals. That way we can spot your strengths, opportunities, and outline next steps, keeping a sustainable & scalable business in mind. Free Audit:https://scaleandthriveco.com/strategy-assessment/ Episode link & contact infoShareable Podcast linkLeave Us a Voice NoteEmail: scaleandthriveco@gmail.comFollow us on Instagram: @ashleydreager @itssafaharrisCheck out the Shop

In this episode, Ashley and Safa dive deep into the complex relationship between marketing and sales, exploring the misconceptions around social media marketing ROI and the importance of setting realistic expectations. They discuss the distinct roles of marketing and sales departments, emphasizing that while marketing drives visibility and brand awareness, sales focuses on conversion. The conversation touches on the challenges of measuring marketing success, the value of long-term audience growth, and the need for a comprehensive strategy that aligns marketing efforts with sales goals.Key Takeaways:Marketing and sales are distinct but interconnected functions in business growthSocial media should not be viewed as a direct sales channel, but rather as a tool for brand awareness and visibilityROI in marketing isn't always immediate or directly tied to sales figuresA solid strategy and consistent tracking of metrics are crucial for marketing successLong-term audience growth and engagement are valuable marketing outcomes, even if they don't translate to immediate salesTimestamps: 0:58 - Discussion on expectations for social media marketing and sales3:30 - Explanation of the relationship between marketing and sales6:02 - Differentiating between marketing and sales KPIs8:40 - Example of marketing working but sales funnel issues11:38 - Importance of understanding the customer journey in marketing strategy17:43 - How to determine if marketing efforts are working22:08 - The value of audience growth and long-term vision in marketing28:19 - Cautionary note on "get rich quick" marketing promisesReferenced Links:Free marketing audit https://scaleandthriveco.com/strategy-assessment/Is your business just not the vibe right now and you can't seem to get it going, even though you feel like you're doing #AllTheThings? Fill out the linked audit form to give us the inside scoop on your current situation, challenges, and goals. That way we can spot your strengths, opportunities, and outline next steps, keeping a sustainable & scalable business in mind. Free Audit:https://scaleandthriveco.com/strategy-assessment/ Episode link & contact infoShareable Podcast linkLeave Us a Voice NoteEmail: scaleandthriveco@gmail.comFollow us on Instagram: @ashleydreager @itssafaharrisCheck out the Shop

In this episode, Safa Harris and Ashley Dreager dive deep into the importance of strategic planning for business success. They discuss how to break down long-term goals into actionable quarterly plans, emphasizing the significance of regular check-ins and data-driven decision-making. The conversation covers everything from setting annual objectives to implementing weekly tasks, providing valuable insights for entrepreneurs looking to scale their businesses effectively.Key Takeaways:Planning should start with a long-term vision, then break down into 3-year, annual, quarterly, and monthly goals.Quarterly planning allows for flexibility and pivoting based on changing market conditions.Regular check-ins (weekly, monthly, quarterly) are crucial for staying on track and making necessary adjustments.Tracking metrics is essential for making informed decisions and avoiding reliance on "vibes" or intuition.Effective communication with team members about goals and projects enhances motivation and performance.Timestamps: 0:58 - Introduction to the concept of planning 12 months ahead 2:12 - Breakdown of long-term vision into actionable steps 7:25 - Importance of tracking and management in executing plans 12:59 - Discussion on accountability and motivation in business 19:21 - Four steps for quarterly planning and implementation 30:30 - The significance of regular check-ins and metric trackingReferenced Links:Get ClickUp! (Affiliate link)Free business auditIs your business just not the vibe right now and you can't seem to get it going, even though you feel like you're doing #AllTheThings? Fill out the linked audit form to give us the inside scoop on your current situation, challenges, and goals. That way we can spot your strengths, opportunities, and outline next steps, keeping a sustainable & scalable business in mind. Free Audit:https://scaleandthriveco.com/strategy-assessment/ Episode link & contact infoShareable Podcast linkLeave Us a Voice NoteEmail: scaleandthriveco@gmail.comFollow us on Instagram: @ashleydreager @itssafaharrisCheck out the Shop

In this episode of the Business Millennials Podcast, founders Safa Harris and Ashley Dreager discuss creating space in your business for time off and growth. They explore the challenges of balancing work and life as entrepreneurs, debunk myths about minimal work hours, and offer practical advice for building a sustainable business that allows for time away. Safa and Ashley emphasize the importance of long-term planning, systems development, and adaptability in creating a business that works for you, not the other way around.Key Takeaways:1. Creating space in your business involves planning for both growth and time off, requiring different strategies for each.2. The myth of working minimal hours while running a successful business often overlooks the extensive behind-the-scenes work and team support.3. Building systems, creating SOPs, and documenting processes are crucial steps in removing yourself from day-to-day operations.4. Long-term planning (ideally 12 months in advance) is essential for managing extended time off without sacrificing business success.5. There's no one-size-fits-all solution; entrepreneurs need to find what works for their unique business model and goals.Timestamps:00:58 Ashley's big announcement!05:02 Discussion on different types of space in business09:24 Debunking myths about minimal work hours16:17 Steps to start creating space in your business25:50 Planning for holidays and managing workload across quarters34:24 The importance of adaptability and finding solutionsReferenced Links:Free Business Audit: https://scaleandthriveco.com/strategy-assessment/Is your business just not the vibe right now and you can't seem to get it going, even though you feel like you're doing #AllTheThings? Fill out the linked audit form to give us the inside scoop on your current situation, challenges, and goals. That way we can spot your strengths, opportunities, and outline next steps, keeping a sustainable & scalable business in mind. Free Audit:https://scaleandthriveco.com/strategy-assessment/ Episode link & contact infoShareable Podcast linkLeave Us a Voice NoteEmail: scaleandthriveco@gmail.comFollow us on Instagram: @ashleydreager @itssafaharrisCheck out the Shop

In this episode of the Business Millennials Podcast, founders Safa Harris and Ashley Dreager discuss the underlying reasons behind Red Lobster's downfall and broader issues in business strategies that prioritize quick cash grabs over long-term sustainability. They delve into the impact of venture capitalists on established brands and the broader macroeconomic implications. Safa and Ashley emphasize the importance of building sustainable, mission-driven businesses that prioritize social impact and ethical practices. They highlight the ripple effects of every small action taken by businesses and individuals, comparing it to larger actions taken by public figures like Macklemore in advocating for social justice. The episode concludes with a call to action for entrepreneurs to find their unique ways to make a positive difference in society while maintaining profitable, long-lasting businesses.Key Takeaways:The bankruptcy of Red Lobster serves as a cautionary tale about the dangers of prioritizing short-term gains over long-term sustainability and the impact on employees and communities when businesses fail.Businesses should strive for profitability and sustainability from the start, rather than relying on investor money and gambling with people's livelihoods.Even small businesses that may not appear to have a grand mission can still make a significant impact by creating jobs, supporting local communities, and making ethical choices in their operations.Every individual has the power to create positive change, regardless of the size of their platform or business, by taking small actions that can have a ripple effect on society.Building a sustainable, mission-driven business is crucial for creating long-lasting positive impact and avoiding negative consequences associated with quick cash grabs.Timestamps:00:00 Introduction to the Business Millennials Podcast00:58 Red Lobster's Rise and Fall06:28 The Tech Industry's Profitability Dilemma13:21 The Power of Small Actions and Social Impact36:37 Conclusion and Call to ActionReferenced Links:Hinds Hall: https://www.youtube.com/watch?v=fgDQyFeBBIo&rco=1Free Audit: https://scaleandthriveco.com/strategy-assessment/Is your business just not the vibe right now and you can't seem to get it going, even though you feel like you're doing #AllTheThings? Fill out the linked audit form to give us the inside scoop on your current situation, challenges, and goals. That way we can spot your strengths, opportunities, and outline next steps, keeping a sustainable & scalable business in mind. Free Audit:https://scaleandthriveco.com/strategy-assessment/ Episode link & contact infoShareable Podcast linkLeave Us a Voice NoteEmail: scaleandthriveco@gmail.comFollow us on Instagram: @ashleydreager @itssafaharrisCheck out the Shop

In this episode of the Business Millennials Podcast, hosts Safa Harris and Ashley Dreager dive deep into essential financial strategies and market insights for sustainable business growth. They discuss the importance of understanding cash flow management, adjusting pricing strategies, and the impact of current economic trends on business operations. The conversation also covers market rate corrections in various sectors, particularly focusing on UGC and influencer content. The hosts emphasize the necessity for businesses to diversify their marketing channels and adjust operational strategies to adapt to changing market conditions. Listen in for practical advice on making data-driven decisions to ensure long-term business success.Key Takeaways:The influencer and UGC market is experiencing a bubble, with rates likely to undergo a correction as the space becomes more saturated and businesses reevaluate their marketing budgets.Businesses must adapt their marketing strategies to account for changes in consumer behavior and the effectiveness of various marketing channels, including influencer marketing.When facing financial challenges, businesses should first examine their foundations, including cash management, operations, and pricing, before increasing marketing spend.Analyzing financial data can help businesses accurately diagnose issues and make informed decisions about adjusting sales processes, marketing efforts, and team structures.Continuously monitoring and optimizing financial performance is crucial for long-term business sustainability and profitability.Timestamps:00:00 Introduction to the Business Millennials Podcast00:58 Amazon's UGC Content and Market Manipulation05:47 Economic Shifts and Market Corrections25:09 Optimizing Your Team and Strategy26:34 Understanding Financial Data and Making Informed Decisions31:30 Addressing Cash Flow and Budget IssuesReferenced Links:https://businessmillennials.scaleandthriveco.com/cfo-yourself/Coupon code: CFO20 for $20 off ($77 instead of $97)Expires 7/19Is your business just not the vibe right now and you can't seem to get it going, even though you feel like you're doing #AllTheThings? Fill out the linked audit form to give us the inside scoop on your current situation, challenges, and goals. That way we can spot your strengths, opportunities, and outline next steps, keeping a sustainable & scalable business in mind. Free Audit:https://scaleandthriveco.com/strategy-assessment/ Episode link & contact infoShareable Podcast linkLeave Us a Voice NoteEmail: scaleandthriveco@gmail.comFollow us on Instagram: @ashleydreager @itssafaharrisCheck out the Shop

In this episode of the Business Millennials Podcast, hosts Safa Harris and Ashley Dreager delve into the essential aspects of content creation and messaging for businesses aiming to scale. They emphasize the importance of consistent and cohesive messaging as a foundational element of brand building and business development. The discussion covers strategic advice on efficiently producing content that resonates with the target audience and propels business growth. Key topics include the benefits of batch creating content, leveraging video for maximum impact, and using AI tools to expedite the content creation process. The hosts also introduce a step-by-step content bundle designed to streamline content production across different channels, ensuring consistency and effectiveness in marketing efforts. The episode is packed with insights on overcoming common challenges such as time constraints and content burnout, aiming to inspire entrepreneurs to implement these strategies for long-term success.Key Takeaways:Messaging is a core foundational piece of a business, setting expectations and ensuring consistency throughout the entire customer journey.Consistency in content creation is crucial for success, and batch creating content can help streamline the process and save time.Repurposing pillar content, such as long-form video or podcast episodes, into smaller, bite-sized pieces can maximize the impact of each piece of content while reducing the mental load of content creation.Inspiration-driven content creation works well for businesses with a clear understanding of their unique value proposition, ideal client, and marketing strategy, but may not be the best approach for everyone.AI tools can be leveraged to expedite the content creation process, but should be used in conjunction with human expertise and strategic planning.Timestamps:00:58 Diving Deep into Content Creation and Messaging03:39 The Power of Batch Creating Content06:03 Micro-Level Content Strategy for Social Media07:08 Repurposing Content: A Strategic Approach08:28 The Importance of Consistency in Content Creation16:31 Leveraging AI for Efficient Content Creation18:11 Introducing the AI Content BundleGet the real shortcut for content creation here: https://businessmillennials.scaleandthriveco.com/ai-content-bundle/Is your business just not the vibe right now and you can't seem to get it going, even though you feel like you're doing #AllTheThings? Fill out the linked audit form to give us the inside scoop on your current situation, challenges, and goals. That way we can spot your strengths, opportunities, and outline next steps, keeping a sustainable & scalable business in mind. Free Audit:https://scaleandthriveco.com/strategy-assessment/ Episode link & contact infoShareable Podcast linkLeave Us a Voice NoteEmail: scaleandthriveco@gmail.comFollow us on Instagram: @ashleydreager @itssafaharrisCheck out the Shop

In this episode of the Business Millennials Podcast, hosts Safa Harris and Ashley Dreager, founders of Scale and Thrive Co., dive deep into the fundamentals of marketing, aiming to clear up common misunderstandings. They explore strategic insights for accelerating business growth, touching on topics like the importance of a holistic understanding of marketing beyond basic definitions, the pitfalls of one-size-fits-all solutions, and the balance between outsourcing and DIY approaches in business processes. Key Takeaways:Marketing, in its simplest form, is communicating with people about your business through various channels such as social media, email, and SEO.One-size-fits-all solutions and templates rarely work in marketing, as each business has unique factors such as target audience, offers, and brand voice that require custom strategies.Authenticity is crucial in marketing and copying others' strategies without adapting them to your business can hinder relatability and trust with your audience.Business owners should strive to have a baseline understanding of marketing tasks, even when outsourcing, to effectively manage projects, allocate resources, and handle unexpected challenges.Outsourcing marketing tasks is not always the best solution, and business owners must consider factors such as budget, timeline, and their own willingness to learn when deciding whether to outsource or tackle tasks in-house.Timestamps:00:00 Welcome to the Business Millennials Podcast00:59 Demystifying Marketing: What It Really Means03:08 The Essence of Marketing and Its Misconceptions09:08 Navigating the Complexities of Marketing Strategies11:49 The Pitfalls of One-Size-Fits-All Solutions in Marketing17:11 The Importance of Authenticity and Custom Solutions36:17 Learning from Mistakes: A Case Study on OutsourcingIs your business just not the vibe right now and you can't seem to get it going, even though you feel like you're doing #AllTheThings? Fill out the linked audit form to give us the inside scoop on your current situation, challenges, and goals. That way we can spot your strengths, opportunities, and outline next steps, keeping a sustainable & scalable business in mind. Free Audit:https://scaleandthriveco.com/strategy-assessment/ Episode link & contact infoShareable Podcast linkLeave Us a Voice NoteEmail: scaleandthriveco@gmail.comFollow us on Instagram: @ashleydreager @itssafaharrisCheck out the Shop

In this episode of the Business Millennials Podcast, hosts Safa Harris and Ashley Dreager, founders of Scale and Thrive Co, dive into the realities of balancing business growth with the challenges of parenting. They discuss the mental load of managing a business and household, handling unexpected interruptions, and share personal anecdotes about their own experiences. The conversation covers the importance of personal development, proactive planning, and the struggle of maintaining both professional and home life. They encourage listeners to share their own stories and tips for managing groceries, budgeting, and time. Tune in for raw and relatable insights on thriving amidst the chaos of entrepreneurship and parenthood.Key Takeaways:Working from home with kids presents unique challenges, such as managing noise levels during important tasks like podcast recordings and finding uninterrupted time to focus on work.The mental load of parenting, combined with running a business, can be overwhelming and lead to feelings of exhaustion and the need for support from partners or family members.Creating systems and lists for household tasks can help alleviate some of the mental load, but implementing and maintaining these systems requires time and effort that may be in short supply.Rising grocery costs and shrinking package sizes (shrinkflation) have made meal planning and budgeting more difficult, leading to the need for creative solutions and careful planning.Finding time for self-care and personal development is crucial for maintaining a healthy mindset, but can be challenging when juggling the demands of work and family life.Timestamps:00:00 Introduction to the Business Millennials Podcast00:58 Real-Life Challenges of Working from Home04:55 Balancing Business and Family Life08:12 The Mental Load of Parenting and Running a Business11:08 Grocery Shopping and Meal Planning Struggles17:27 Finding Time for Yourself Amidst Chaos25:51 Conclusion and Call for Listener FeedbackIs your business just not the vibe right now and you can't seem to get it going, even though you feel like you're doing #AllTheThings? Fill out the linked audit form to give us the inside scoop on your current situation, challenges, and goals. That way we can spot your strengths, opportunities, and outline next steps, keeping a sustainable & scalable business in mind. Free Audit:https://scaleandthriveco.com/strategy-assessment/ Episode link & contact infoShareable Podcast linkLeave Us a Voice NoteEmail: scaleandthriveco@gmail.comFollow us on Instagram: @ashleydreager @itssafaharrisCheck out the Shop

This episode of the Business Millennials Podcast features an in-depth conversation with Safa Harris and Ashley Dreager, founders of Scale and Thrive Co., and special guest Sarah, a local business owner and farmers market manager. They dive into how farmers markets can serve as a powerful business incubator, offering direct consumer interaction, community impact, and opportunities for significant return on investment (ROI) for small businesses. The discussion highlights the importance of showing up consistently, engaging directly with customers, and using farmers markets as a marketing channel to expand brand awareness, test product desirability, and grow other revenue streams. The conversation also touches on the value of listening to customers for refining business and marketing strategies and how farmers markets can drive business growth beyond just seasonal sales.Key Takeaways:Farmers markets can serve as valuable business incubators, providing opportunities for small businesses to test products, build customer relationships, and grow their brands.Consistency and commitment are key factors in a vendor's success at a farmers market, as it takes time to establish trust and loyalty with customers.Engaging with customers, sharing the unique story behind a business or product, and creating an exceptional customer experience can help vendors stand out in a competitive market environment.Vendors should view their participation in farmers markets as part of a broader marketing strategy, leveraging the exposure and connections gained to grow their businesses beyond the market.Market managers can support vendors by providing tools and resources, such as online directories and marketing support, to help them maximize their success both during and outside of the market season.Timestamps:03:43 The Evolution of Farmers Markets: Strategies for Growth07:58 Building Brand and Sales Through Unique Value Propositions13:05 The Farmer's Market as a Marketing Goldmine20:15 From Market Booths to Business Growth: Real Stories of Success28:44 The Farmer's Market: A Community Impact and Business Incubator30:30 Challenges and Expectations for Vendors31:37 The Importance of Vendor Presence and Interaction34:26 Maximizing Opportunities at the Market38:10 Consistency and Commitment for Success40:03 Leveraging Market Participation for Business GrowthConnect with Sarahhttps://www.facebook.com/themarketmavenhttps://www.instagram.com/yourmarketmavenhttps://www.yourmarketmaven.com/Is your business just not the vibe right now and you can't seem to get it going, even though you feel like you're doing #AllTheThings? Fill out the linked audit form to give us the inside scoop on your current situation, challenges, and goals. That way we can spot your strengths, opportunities, and outline next steps, keeping a sustainable & scalable business in mind. Free Audit:https://scaleandthriveco.com/strategy-assessment/ Episode link & contact infoShareable Podcast linkLeave Us a Voice NoteEmail: scaleandthriveco@gmail.comFollow us on Instagram: @ashleydreager @itssafaharrisCheck out the Shop

In this episode of the Business Millennials Podcast, hosts Safa Harris and Ashley Dreager discuss the potential TikTok ban in the United States and its implications for content creators, businesses, and consumers. They explore the reasons behind the proposed ban, the lobbying efforts of competing social media platforms, and the importance of diversifying income streams and marketing strategies to build a sustainable business.Key Takeaways:1. The potential TikTok ban in the U.S. is driven by lobbying efforts from competing social media platforms and concerns over data security and foreign ownership.2. Content creators and businesses heavily reliant on TikTok for income and marketing are at risk if the platform is banned, highlighting the importance of diversifying revenue streams.3. Influencer income from social media platforms is not a reliable, long-term business strategy and should be leveraged to build owned assets and revenue streams.4. Businesses should adopt an omni-channel marketing approach, utilizing multiple platforms and owned channels like email lists and websites to mitigate the risk of relying on borrowed platforms.5. Businesses selling products through TikTok Shop or other online marketplaces should establish their own e-commerce websites and fulfillment processes to maintain control over their sales and customer relationships.Timestamps:00:00 Welcome to the Business Millennials Podcast!00:58 The TikTok Dilemma: Consumption, Creation, and the Potential Ban01:32 The Struggle of Content Creation and Business Ownership02:11 The Unique Value of TikTok for Users and Creators06:01 Exploring the Potential TikTok Ban and Its Implications09:42 The Business and Political Dynamics Behind the TikTok Ban18:28 The Creator Economy: Navigating Income Streams and Platform Dependence25:35 Strategies for Diversification and Ownership in Digital Business28:42 Diversifying Income and Marketing Strategies for Sustainability36:26 Final Thoughts: Building a Sustainable Business Beyond Social Is your business just not the vibe right now and you can't seem to get it going, even though you feel like you're doing #AllTheThings? Fill out the linked audit form to give us the inside scoop on your current situation, challenges, and goals. That way we can spot your strengths, opportunities, and outline next steps, keeping a sustainable & scalable business in mind. Free Audit:https://scaleandthriveco.com/strategy-assessment/ Episode link & contact infoShareable Podcast linkLeave Us a Voice NoteEmail: scaleandthriveco@gmail.comFollow us on Instagram: @ashleydreager @itssafaharrisCheck out the Shop

In this episode of the Business Millennials Podcast, hosts Safa Harris and Ashley Dreager engage in a lively discussion covering a wide range of topics, from personal anecdotes about their favorite snacks to valuable insights on building a sustainable business. Throughout the conversation, they share their expertise on the power of influencer marketing, the importance of brand building, and the realities of growing a business while navigating the challenges of parenthood. Safa and Ashley also delve into the harmful effects of misleading income claims in the coaching industry and emphasize the significance of focusing on long-term, sustainable business strategies rather than chasing quick cash or short-term gains.Key Takeaways:Building a strong brand takes time and consistent effort, but it lays the foundation for sustainable business growth and long-term success.Influencer marketing can be highly effective because influencers have already established trust and engagement with their audience before promoting products or services.Misleading income claims and "get rich quick" messaging in the coaching industry can be harmful and set unrealistic expectations for new entrepreneurs.Growing a business while raising children presents unique challenges, but it can also lead to personal growth, resilience, and adaptability.Focusing on sustainable, long-term business strategies is more valuable than chasing quick cash or short-term gains.Timestamps:00:00 Welcome to the Business Millennials Podcast00:58 Getting Personal: Snack Talks and Spicy Challenges02:14 Exploring the World of Ramen: From Spicy Chicken to Prison Meals05:56 The Creative Side of Prison Cuisine and Entrepreneurship11:58 Martha Stewart's Brand Evolution: From Homemaker to Influencer18:53 Leveraging Personal Brand for Business Success19:57 The Power of Influencer Brands: Huda Beauty's Journey22:45 Exploring Influencer Marketing and Brand Building23:46 The Reality of Marketing: Time and Trust25:21 Navigating the Hype: Realistic Expectations in Business27:21 The Myth of Overnight Success30:49 Building a Sustainable Business: Strategies and Realities32:39 The Challenges of Business in a Changing Economic Landscape38:56 The Impact of Parenthood on Business Growth45:28 Concluding Thoughts on Business Growth and SustainabilityIs your business just not the vibe right now and you can't seem to get it going, even though you feel like you're doing #AllTheThings? Fill out the linked audit form to give us the inside scoop on your current situation, challenges, and goals. That way we can spot your strengths, opportunities, and outline next steps, keeping a sustainable & scalable business in mind. Free Audit:https://scaleandthriveco.com/strategy-assessment/ Episode link & contact infoShareable Podcast linkLeave Us a Voice NoteEmail: scaleandthriveco@gmail.comFollow us on Instagram: @ashleydreager @itssafaharrisCheck out the Shop

In this episode of the Business Millennials Podcast, hosts Safa Harris and Ashley Dreager are droppin' some truth bombs on the shady side of MRR (Master Resell Rights) and faceless marketing tactics.They're gonna break down the unethical mess surrounding people reselling digital products without having a clue what they're talking about. Major red flag, right? And don't even get them started on the predatory nature of targeting specific communities with promises of easy cash and anonymity. That's just straight-up wrongKey Takeaways:1. MRR products are often resold by people who ain't got the expertise to back it up. Talk about misleading and unethical2. Faceless marketing tactics can be downright predatory, exploiting communities with specific cultural or religious values. Not cool, bro.3. Sustainable biz growth takes serious effort, dedication, and a unique value proposition that goes beyond cookie-cutter approaches. No shortcuts here.4. Avoiding those "get rich quick" schemes and developing a solid long-term strategy is crucial for making it in the online biz world. Real ones know it ain't that easy.Timestamps:00:00 Welcome to the Business Millennials Podcast00:58 Navigating the Digital Marketing Landscape  02:24 The Truth About Digital Marketing and MRR03:24 Demystifying Digital Marketing: What It Really Is06:19 The Ethical Dilemmas of Reselling Digital Products15:47 Creating Value in Digital Products Beyond MRR32:59 The Predatory Nature of Faceless Marketing36:27 Wrapping Up: Sustainable Business StrategiesResources Mentioned:Content MultiplierIs your business just not the vibe right now and you can't seem to get it going, even though you feel like you're doing #AllTheThings? Fill out the linked audit form to give us the inside scoop on your current situation, challenges, and goals. That way we can spot your strengths, opportunities, and outline next steps, keeping a sustainable & scalable business in mind. Free Audit:https://scaleandthriveco.com/strategy-assessment/ Episode link & contact infoShareable Podcast linkLeave Us a Voice NoteEmail: scaleandthriveco@gmail.comFollow us on Instagram: @ashleydreager @itssafaharrisCheck out the Shop