Heather Anderson is a community leader and marketing strategist who’s passionate about fostering organic growth for businesses through social media engagement and strategic partnerships. She’s the Founder of The Mamahood, the largest and most diverse support group for mothers in the San Francisco Bay Area, and The Club, a growth accelerator that helps women Founders, CEOs and creatives reach a Bay Area audience. She’s also a writer, speaker, songwriter, and a mother of five in Walnut Creek, with a penchant for graphic novels and reading cookbooks without actually cooking. Her second book, The Story of Sadie, is currently being published episodically as an illustrated musical memoir. As a serial entrepreneur myself, with 25 years of marketing experience specializing in organic growth and strategic partnerships for brands, I have pivoted from working primarily with Founders of larger, VC-backed companies to working with women Founders in a more affordable, scalable way. I've crafted a way for smaller companies to capitalize on lower cost organic growth strategies after seeing so many founders waste critical funds on ineffectual marketing and advertising methods. The reward for me is providing incredible women with awesome brands with maximum impact and ROI at the lowest cost possible, capitalizing on the power of community.  Membership in The Club is by interview only, so the best way to see if it feels like a fit is to jump on a call with me here: https://calendly.com/themamahood/30minWe have two levels of membership, and understanding your business needs, wants, goals and budget, will help me suggest the best route forward. If membership isn't a fit for some reason, I'll make some other helpful suggestions and leave you with some free advice. Who I'm most looking for: women Founders, CEOs, creatives whose product or services serve women in the Bay Area, LA or Sacramento. Club members can be anywhere in the world if their services are remote or they sell shippable product appropriate for CA residents or in-person in the Bay Area. We look for innovation, sustainability, health and wellness, clean and green, and an awareness around social justice, equity, and community impact. Club Member Criteria: a positive attitude, abundance mindset, willingness to learn, and an interest in connecting and collaborating with other business owners. Women must also own their companies, as our platform isn't set up to support employees or sales reps of third party brands. Heather Anderson | The Club | www.heatherlynnanderson.com and www.theclubhouse.io | heather@heatherlynnanderson.com | 9252005310 | Sign up for one of our negotiation courses at ShikinaNegotiationAcademy.comThanks for listening to Negotiation with Alice! Please subscribe and connect with us on LinkedIn and Instagram!

Michael Westgate, a Neuromuscular Therapist, wonders how he can help people negotiate with themselves or their unconscious  to create and continue healthy habits. With over 20 years in alternative medicine, he combines hands-on therapy, nervous system insights, and self-care education to help clients achieve a pain-free existence. His journey through chronic pain led to an innovative treatment approach, focusing on the body's interconnected systems via Functional Medicine. Michael educates on chronic pain and illness through his website, YouTube channel, and courses, aiming to empower individuals with the knowledge to manage their health. His method emphasizes understanding root causes over treating symptoms, equipping clients to lead their health journeys and reclaim their vitality. I believe in educating and equipping people with the tools they need to take charge of their health, bridging the gap between suffering and living a full, vibrant life.Michael Westgate Therapy | www.michaelwestgate.com | michael@michaelwestgate.com | 415-924-2323 Sign up for one of our negotiation courses at ShikinaNegotiationAcademy.comThanks for listening to Negotiation with Alice! Please subscribe and connect with us on LinkedIn and Instagram!

Family Law Attorney Robyn Ginney asks Alice when mediation is not appropriate.Robyn Ginney is a family law litigator who specializes in nasty, complicated, litigious divorces.  Divorces involving individuals who have significant mental health issues tend to be extremely complicated and are not like other divorces. Divorcing someone who has a history or emotional or physical abuse often takes twice as long as a normal, complicated divorce. Not all attorneys know how to navigate the psychological games people play during divorce. I use my background in litigation and psychology to help people understand the nuances of difficult divorces so they don't feel like they have to go through the experience alone. Hart Ginney LLP | hartginney.com | robyn@hartginney.com | 510628-0250 Sign up for one of our negotiation courses at ShikinaNegotiationAcademy.comThanks for listening to Negotiation with Alice! Please subscribe and connect with us on LinkedIn and Instagram!

Annie Tyler wants to know if you have to play hard ball in order to get to a good resolution in a negotiation.Sign up for one of our negotiation courses at ShikinaNegotiationAcademy.comThanks for listening to Negotiation with Alice! Please subscribe and connect with us on LinkedIn and Instagram!

Mary Gooden, CEO of Divine Destiny Publishing, would like to know how people can negotiate having more fun in their life.Mary Gooden is an International Speaker, Best Selling Author, Founder of Divine Destiny Mentoring & Publishing, and the CEO of what she likes to call – her brilliant life. After years of being unimpressed by her 9-5 corporate job, big house, and the “living for the weekend” culture, Mary decided to go all in and create a life by her own design, based on purpose and desire. She has spent over a decade immersed in self-discovery, spiritual knowledge, mentoring, and storytelling, through her publishing house, and now Mary teaches her clients how to live their unique truth and cultivate a joy filled life and business.   Mary would love to show her daughters, family and community what else is possible! www.marygooden.com | info@marygooden.com | 7575892767 Sign up for one of our negotiation courses at ShikinaNegotiationAcademy.comThanks for listening to Negotiation with Alice! Please subscribe and connect with us on LinkedIn and Instagram!

Christiane Schroeter and Alice discuss how to listen more and ask deeper questions during a sales call. They even do a little bit of role-play.Dr. Christiane Schroeter is a Business & Wellness Coach known for her European flair. She helps women improve their health and confidence so they can show up for their life & business differently. Christiane has a Ph.D. in Health Economics and teaches Marketing, Innovation & Entrepreneurship. She earned multiple national and international teaching and publication awards. Most of her clients find Christiane through her Happy Healthy Hustle Podcast, ranked among the TOP 1.5% globally. Christiane creates a community on Instagram and YouTube, sharing how to nurture your health without the overwhelm. | I believe in creating a space where fears and doubts can be openly shared and transformed into stepping stones for growth. Through my Mastermind Collective, I offer an ear to listen, and a push toward realizing their dreams. It's not just about achieving goals; it's about starting the journey of self-discovery, resilience, and empowerment.My commitment is to every woman who stands at a crossroads, contemplating the leap towards her bold dreams. I am here to say, "Your dreams are valid. Your aspirations are attainable. And yes, it might be scary, but you don't have to face it alone." Let's navigate this journey together, turning dreams into reality, one small step at a time. | What really sets me apart is how I blend my European flair, academic know-how with the lessons I've learned from life. That's the secret sauce that helps me guide others on their path to finding their best selves.Hello Happy Nest | https://hellohappynest.com/ | info@hellohappynest.com | 805-694-8801 | Dr. Christiane Schroeter, Business & Wellness CoachSign up for one of our negotiation courses at ShikinaNegotiationAcademy.comThanks for listening to Negotiation with Alice! Please subscribe and connect with us on LinkedIn and Instagram!

Kelly Lynn Adams, is an award-winning certified trauma informed executive, leadership, life & business coach, international speaker, mental health advocate & creator of the perfectly imperfect podcast listened to globally. She is also the founder of The Inner Circle Community and has helped thousands of high-achieving leaders manage their mindset, maximize their time and monetize in their businesses.Kelly Lynn has spent over 18+ years in Corporate America working for some of the top retail and fashion brands in the world like Gucci, DKNYJeans, Kenneth Cole & Bed Bath & Beyond. She works with individuals through one-on-one private coaching, in her signature group program, “Shatter Your Own Glass Ceilings” and speaks for brands, organizations & teams globally which include Kate Spade, Pinterest, Yelp, NBA, Playboy, The New York Times, Nasdaq, Tory Burch & Athleta to name a few.She’s a Success Magazine 125 nominated personal development leader, Entrepreneur Magazine Contributor and has been sought out by the media and featured on Forbes.com, Thrive Global, Huffington Post, The Good Men Project, Avon.com, and affiliates of CBS, Fox, & ABC.Her mission is to lead with love, call out your blind spots, remember and fully embody your personal power, elevate & expand by creating transformation, impact, and influence through mindset & embodiment training, managing stress, and mastering inner freedom & peace. She helps people to redefine success through shifting & reprogramming their thoughts, increasing their confidence, stepping into their power, and supersizing their self-love. She is trained in & uses different modalities and methodologies within her coaching like neuroscience, NLP, IFS, emotional intelligence, somatic release techniques & cognitive behavioral techniques.You can find more about Kelly through her website and on Instagram, Facebook YouTube & Twitter. You can also tune into her weekly podcast, Perfectly Imperfect. She is on a mission to create a legacy for the next generations to come.KLA Productions | www.KellyLynnAdams.com | kelly@kellylynnadams.com | 201-486-2859 Sign up for one of our negotiation courses at ShikinaNegotiationAcademy.comThanks for listening to Negotiation with Alice! Please subscribe and connect with us on LinkedIn and Instagram!

Jennifer Takagi of Takagi Consulting and Alice talk about how to prepare better for all kinds of negotiations.Sign up for one of our negotiation courses at ShikinaNegotiationAcademy.comThanks for listening to Negotiation with Alice! Please subscribe and connect with us on LinkedIn and Instagram!

Financial coach, Mills Bener asks if there is a way to show potential clients that her services have as much value for them as she charges.Mills Bender is a financial coach, speaker, author, and the founder and owner of Mills Knows Bills, a company dedicated to teaching business owners, sales representatives, and other variable-income earners how to master their money within 90 days. Mills started her financial journey Fall 2014 when she found herself with only $1.50 to her name. She understands the frustration around money mismanagement, struggling with where to start, and the courage it takes to take ownership of your finances. Since starting Mills Knows Bills, Mills has published a book, been on NBC6, provided over 20,000 households with financial literacy tools and information, and donated financial literacy programs to communities in need through the "Mills Mission."  About 9 years ago I had $1.50 in my bank account. There weren't many people for me to turn to, not that I would have because I felt ashamed, and the information overload online overwhelmed me with where to start. I ended up overcoming that obstacle and I'm now on track to retire with $7M+, create generational wealth, travel often, and much more. I love empowering others to reach their goals by educating them on what I wish I knew 9 years ago and how they can get there much faster.Mills Knows Bills LLC | millsknowsbills.com | mills@millsknowsbills.com | 786-512-1596 Sign up for one of our negotiation courses at ShikinaNegotiationAcademy.comThanks for listening to Negotiation with Alice! Please subscribe and connect with us on LinkedIn and Instagram!

Coach, Janet Wiszoway, is curious about the difference between mediation and negotiation. She spent several years working as a police dispatcher and feels that she was probably both mediating and negotiating in her role. Sign up for one of our negotiation courses at ShikinaNegotiationAcademy.comThanks for listening to Negotiation with Alice! Please subscribe and connect with us on LinkedIn and Instagram!

Ashley holds a BS in Child Development: Birth - Kindergarten and an M.Ed. in Early Childhood Intervention and Family Support, specializing in Social Inclusion. With a diverse career, she’s been an Early Interventionist in non-profits, Director of Private Preschool Programs, and, for the past decade, an Early Childhood Special Educator in a public school district. Ashley, a parent and advocate, actively engages in various community organizations. Her curiosity extends to navigating negotiation challenges in both professional and personal realms. You can find her here, there, and everywhere, or connect with Ashley via Alice Shikina for direct inquiries.Sign up for one of our negotiation courses at ShikinaNegotiationAcademy.comThanks for listening to Negotiation with Alice! Please subscribe and connect with us on LinkedIn and Instagram!

Tax advisor, Irina Pichko, wants to know how to raise rates without getting the ire of her clients.Irina has been a Tax professional since 2011. After years of experience, she believes that it is imperative to take a proactive approach on client relations by partnering with her clients while understanding the business of their organization. Her goal for all their clients is always to get them that piece of mind and get their tax situation straightened out, and help them reach their financial goals so they can enjoy life. It is important to her to go above and beyond for her clients and build relationships based on honesty, integrity, and trust.SingerLewak |  | ipichko@singerlewak.com | 415.636.5670 | Sign up for one of our negotiation courses at ShikinaNegotiationAcademy.comThanks for listening to Negotiation with Alice! Please subscribe and connect with us on LinkedIn and Instagram!

Angela Nguyen, HR Consultant, asks how do people negotiate for a higher salary?Angela Nguyen is currently an HR professional who experience working in over five different industries and varying sizes of organizations including one that ranges up to 20,000 employees.Angela is also the producer and podcast host of, “The Leader Within,” which is focused on unleashing the potential of individuals and organizations- but through the lens of a visible minority.You can follow Angela through:LinkedIn: https://www.linkedin.com/in/angelanguyenkhaanWebsite: angelanguyen.caSpotify: https://open.spotify.com/show/1dQBvyUs9Z31ywQmtrUJMP?si=113771ca35854ea5YouTube:https://youtube.com/@TheLeaderWithinPodcast8?si=qW05P8fLE98kK0tK | As a female visible minority whose parents fled a war torn country, I’m grateful for the freedom that I have so I want to pay it forward and empower others to reach their potentialangelanguyen.ca | Hello@theleaderwithin.ca | 4039716147 | Sign up for one of our negotiation courses at ShikinaNegotiationAcademy.comThanks for listening to Negotiation with Alice! Please subscribe and connect with us on LinkedIn and Instagram!

CEO and founder of Cozyzzz, Liz Holland, asks how to best negotiate with contractors in order to maintain a good working relationship with them.We're on a mission to help ALL people start to first, notice their nervous system. Second to realize that when they are amped, they have a choice and tools that can bring them back to center! We believe that this simple thing could be a global shift! If you want to learn more or partner with us or become a member of our Cozy💤 Team, please reach out through our Contact tab.lholland@sensoryproductdesign.com https://cozyzzz.com/Sign up for one of our negotiation courses at ShikinaNegotiationAcademy.comThanks for listening to Negotiation with Alice! Please subscribe and connect with us on LinkedIn and Instagram!

Wealth advisor, Scott Jacobs, discusses how he handles difficult conversations with potential clients who are not that keen on paying his fee.Scott Jacobs is a Wealth Advisor with Werba Rubin Papier, whose team practices comprehensive, holistic financial planning and asset management. As "The Man With The Plan", Scott can create a financial plan and investment strategy that is firmly-rooted in your personal values, and help you build a sustainable financial future for you, your family, or your chosen community. He will tell a few very personal client success stories.www.wrpwealth.com/Email: sjacobs@wrpwealth.comPhone: (W) 408-201-9570   C- 415-902-5258Sign up for one of our negotiation courses at ShikinaNegotiationAcademy.comThanks for listening to Negotiation with Alice! Please subscribe and connect with us on LinkedIn and Instagram!

Sales expert, Robert Gillette, discusses pitfalls of taking negotiation skills back home to the family.Robert is a California native who’s been selling MSP services in the middle of the Silicon Valley since 2015. After selling millions of dollars of recurring revenue, and helping a local MSP grow from $10mm to $30mm in revenue he set out to help other MSP’s reach their revenue goals. In 2023 he founded the MSP Dojo, a community where MSP owners and sales people can intentionally practice their sales craft together, so they're never practicing on a prospect. Looking to reclaim the sales profession as something that people can be proud to do with honor, confidence, and integrity.MSP Dojo | http://mspdojo.net | robert@mspdojo.net | 5104277745 Sign up for one of our negotiation courses at ShikinaNegotiationAcademy.comThanks for listening to Negotiation with Alice! Please subscribe and connect with us on LinkedIn and Instagram!

Tanya Aure, certified divorce financial analyst, asks how she can help her clients negotiate staying on the mortgage when they are divorcing and one is staying in the house. Tanya Aure is a certified divorce financial analyst (CDFA®). She helps individuals and couples organize, clarify, and negotiate their finances so that they can make informed and empowered decisions before, during and after the divorce process and/or life transitions. Tanya’s role as a CDFA® is not only to crunch numbers, but also to guide her clients, and their attorneys or mediators, toward understanding how the financial decisions that are made today will impact their financial futures. As a financial strategist, Tanya can work as an advocate, neutral and/or educator, making the financial piece of the divorce puzzle less daunting and overwhelming.  Tanya believes every party going through divorce should have financial clarity before making any major decisions that can impact their futures. TA Financial Strategies | https://tanyaaure.com/ | tanya@tanyaaure.com | 858.206.9411 Sign up for one of our negotiation courses at ShikinaNegotiationAcademy.comThanks for listening to Negotiation with Alice! Please subscribe and connect with us on LinkedIn and Instagram!

Adrian Smude got his start in real estate in 2002 when he was evicted, which led him to become a landlord. After 11 years of being a hobby landlord, he discovered his passion for real estate investing by attending a real estate investor meeting. He tapped into the untapped gold-mine of mobile homes and has been following that path ever since. He is a member of three mastermind groups, including a high-level mastermind which he hosts. He is the author of the bestselling book How to Buy Mobile Homes and he travels the country teaching and sharing his secrets for success. I do what I do because I get fulfillment from spreading happiness, joy, and sunshine!  Lifestyle REI | https://www.lifestyle-rei.com/yournegotiation Adrian@Lifestyle-REI.com | 81377032774 | Sign up for one of our negotiation courses at ShikinaNegotiationAcademy.comThanks for listening to Negotiation with Alice! Please subscribe and connect with us on LinkedIn and Instagram!

Attorney mediator, Scott Goering asks Alice to explore where mediation and negotiation differ.Scott has been a member the California Bar for 19 years. He’s a State Bar certified Child Welfare Law Specialist. He ventured into the world of mediation back in 2012 when he realized a life time of trial practice would also necessarily shorten said life time. San Francisco has been his home for 33 years, where he worked in various non-profits before heading to law school. With experience in family, juvenile, and real property law, Scott feels equally adept at advocating for clients or finding common ground for all involved. Because life works better with good discussions, and the carnage created by court trials often detracts from the end product, even if you 'win'. Winning at trial can feel like a victory, but it can also be a bit like winning a pie-eating contest – you might have a trophy, but you may not enjoy dessert that much. Law practice allows Scott to get to the bottom line pretty quickly in most conflicts. Mediation practice allows him to help other participants to come to the same conclusion on their own.Law & Mediation Offices of Scott Goering | www.scottgoering.com | scott@scottgoering.com  | 415-285-7738 | Sign up for one of our negotiation courses at ShikinaNegotiationAcademy.comThanks for listening to Negotiation with Alice! Please subscribe and connect with us on LinkedIn and Instagram!

Terrell is grappling with a potential relocation due to employment issues. When he discusses this with his wife, the situation becomes tense. He wants to find out how can he best deal with this scenario in order to come up with an amicable outcome with his wife.Sign up for one of our negotiation courses at ShikinaNegotiationAcademy.comThanks for listening to Negotiation with Alice! Please subscribe and connect with us on LinkedIn and Instagram!