Smart Marketing - Industry Influencer

Feb 3 2023 • 1 hr

How this installer gets 75% of his clients from social media

4 years ago Dan Clerkin didn’t have a social media presence, 3 years ago he started getting serious leads from it, today 75% of his business comes from social media. Dan is one of the few people in the home installation business with a strong social media presence. In this episode, he shares advice, insights, and tips that got him where he is today.

Dan Clerkin is the Managing Director of Airwave Audio and Vision Limited.

What we discussed

(00:00) Taking over a business early in his career

(05:43) Getting high end clients

(08:17) Starting social media 4 years ago

(12:45) His impostor syndrome moment

(19:14) Brand deals for installers: how to get them, and dos and don’ts

(24:37) Using social media for confidence and status in the industry

(27:04) How long it took Dan to get leads from social media

(30:57) Should you give away free stuff to celebrity followers?

(38:03) How to become confident and consistent on social media

(41:45) Does social media affect your personal life?

(43:08) Instagram vs. TikTok

(44:14) Clients with too many expectations

(52:54) Best social media accounts in our industry

(54:35) Ben’s plans for 2025

3 things to consider when starting your social media presence as an installer:

It takes a long time to do social media well. Gaining confidence takes time. You need to build up to a point where you’re able to connect with people, it usually doesn’t happen overnight.

People don’t decide they want a home cinema overnight, you have to be willing to build long-term connections with people who follow you rather than expecting immediate conversions from social media

Visibility is not the only perk of having a social media presence, you also get lots of brands, distributors, and manufacturers who are keen on doing business with you.

Links

Connect with Dan Clerkin: Instagram | Website | LinkedIn

Inspire Audio Visual: Website

Contact the Smart Home Surgery