Sounds That Sell

Twenty Thousand Hertz

Nov 1 2023 • 23 mins

Since the earliest days of commercial radio, companies have been using sound to worm their way into our brains. And over the decades, they’ve come up with all kinds of sonic tactics to make us want, crave and remember their products. In this episode, we take a whirlwind tour through the sounds of persuasion. This story was adapted from Under the Influence with Terry O’Reilly. Watch our video shorts on Youtube, Instagram, and TikTok. Follow us on Reddit, Twitter, and Facebook. Sign up for Twenty Thousand Hertz+ to get our entire catalog ad-free. If you know what this week's mystery sound is, tell us at Send us a message with your Bass Tape memories at Subscribe to Under the Influence with Terry O’Reilly wherever you get your podcasts. Enter to win a free Scarlett audio interface at Listen and subscribe to Class of 88 on Wondery. Get 15% off an annual MasterClass subscription at Support us by supporting our sponsors at Episode transcript, music, and credits can be found here: Learn more about your ad choices. Visit