The Business Podcast Roadmap

Ben Krueger

Welcome to The Business Podcast Roadmap! Our mission as an organization is to help leaders, entrepreneurs, and educators out there, have the biggest impact that they can. In this podcast series, The Business Podcast Roadmap, our goal is to walk you through a five-stage business podcast roadmap, share the pieces where people often get stuck, give you the tools to move forward, and help you work through the emotions that sometimes come up with these sticking points. It’s not uncommon for individuals to become intimidated, overwhelmed, or frustrated when in the creation process of their show, and we want to help you prepare for that and work through it effectively. For each of these five stages, there are predictable feelings that we find folks have, there are problems and challenges that they get stuck on, and there are very easy solutions to keep them moving forward and to have the impact that they’re looking to have. We’re taking you step-by-step through the business podcasting journey, so you can be aware, be more prepared, and have the tools and support you need to create, launch, and grow your business podcast. You can follow the Roadmap at to listen to the latest episodes and access the tools and resources needed for a world-class podcast. If you have any questions along the way, just email help(@) and someone on our team will get back to you with answers to your specific questions, or point you in the right direction for additional resources. read less


Our 5 Step Process to a Successful Podcast Launch - EP: 16
Sep 15 2022
Our 5 Step Process to a Successful Podcast Launch - EP: 16
When folks begin the process of putting together a podcast, they’re initially really excited. However, many of these people eventually hit a point of overwhelm. And it isn’t surprising that they reach this point. Between choosing music, artwork, voice actors, themes and more, there are a lot of tactical things that go into a podcast launch. But creating a successful podcast launch isn’t as scary as it might seem. Let’s break down what these stages are. Start with strategic planning. Get crystal clear on where you’re going, what your goals are, and most importantly, why you’re putting this podcast together. Once you’ve got these things nailed down and you have a strategic game plan mapped out, then you can start to put together the initial elements of the podcast. This may include artwork, the title, intros and outros, and all of those pieces. The next step is recording your first batch of episodes. Pro Tip: For a successful podcast launch, we recommend launching with three episodes when you first go live. This way you’re giving new listeners a chance to get to know you straight from day one. After this, get your show submitted to podcast platforms and directories (Spotify, Apple, Amazon, Google, etc.). Having your show on these platforms is how your initial core group of listeners is going to find your show. The final step is getting into the rhythm of creating content on a consistent basis. Having a consistent, predictable process for recording and releasing content is a huge win for you and your audience. You can read the full blog post for this episode here: