PODCAST

The Business Podcast Roadmap

Ben Krueger

Welcome to The Business Podcast Roadmap! Our mission as an organization is to help leaders, entrepreneurs, and educators out there, have the biggest impact that they can. In this podcast series, The Business Podcast Roadmap, our goal is to walk you through a five-stage business podcast roadmap, share the pieces where people often get stuck, give you the tools to move forward, and help you work through the emotions that sometimes come up with these sticking points. It’s not uncommon for individuals to become intimidated, overwhelmed, or frustrated when in the creation process of their show, and we want to help you prepare for that and work through it effectively. For each of these five stages, there are predictable feelings that we find folks have, there are problems and challenges that they get stuck on, and there are very easy solutions to keep them moving forward and to have the impact that they’re looking to have. We’re taking you step-by-step through the business podcasting journey, so you can be aware, be more prepared, and have the tools and support you need to create, launch, and grow your business podcast. You can follow the Roadmap at https://cashflowpodcasting.com/podcast to listen to the latest episodes and access the tools and resources needed for a world-class podcast. If you have any questions along the way, just email help(@)cashflowpodcasting.com and someone on our team will get back to you with answers to your specific questions, or point you in the right direction for additional resources.

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Episode 10: The Best Podcast Format for Your Show
4d ago
Episode 10: The Best Podcast Format for Your Show
When creating and planning for your show, your podcast format is generally one of the first decisions you will have to make. We’ve spoken previously about how to map out your content to ensure you’re providing value to your audience. Your podcast format can also make a big impact on how your audience reacts and relates to your show. So, what are the options? Interview: You bring guests on to your show to discuss relevant topics.Co-Hosted: You have a partner who contributes equally to the show.Solo: You are the one and only host and you share your knowledge and expertise. But, wait, that’s not all there is to consider. You also want to understand the frequency in which you should be providing this content to your audience as well as in which form (just audio or audio and video). So, let’s dive into all of this today:
Episode 10: The Best Podcast Format for Your Show
4d ago
Episode 10: The Best Podcast Format for Your Show
When creating and planning for your show, your podcast format is generally one of the first decisions you will have to make. We’ve spoken previously about how to map out your content to ensure you’re providing value to your audience. Your podcast format can also make a big impact on how your audience reacts and relates to your show. So, what are the options? Interview: You bring guests on to your show to discuss relevant topics.Co-Hosted: You have a partner who contributes equally to the show.Solo: You are the one and only host and you share your knowledge and expertise. But, wait, that’s not all there is to consider. You also want to understand the frequency in which you should be providing this content to your audience as well as in which form (just audio or audio and video). So, let’s dive into all of this today:
Episode 9: How To Create a Winning Content Framework
Jun 16 2022
Episode 9: How To Create a Winning Content Framework
How do you layout and plan the content that goes into your episodes? Do you make it up on the spot and hope for the best? Do you script everything out to ensure there is no room for errors? When planning out what you’re going to talk about on your show, we have found there is a simple content framework that you can follow that makes all the difference. By following this content framework, your listeners will be engaged, curious, and excited about what you’re creating and putting out into the world. It will allow you to get a really good flow going with your content and works regardless of what kind of show you are creating - solo, co-hosted, interview, etc. There are six parts to this framework and they do not need to go in order. These are simply pieces that you can review as you’re outlining your episode content and decide what you’re going to talk about. Click here to read, watch and listen:
Episode 8: How To Create an Engaging Content Plan For Your Podcast
Jun 9 2022
Episode 8: How To Create an Engaging Content Plan For Your Podcast
When creating their podcast topic ideas, folks often get stuck on one of two things: They are interested in too many things and can’t seem narrow it down to just one.They have a few ideas but they feel unsure as to whether they will have enough content to keep their show going long term. Regardless of where you are at, creating a content plan for your podcast can be imperative to the success of the show. Think of yourself as a guide for your audience. You are there to help them through uncharted territory. You’re helping them navigate these choppy waters to help them get to where they’re trying to go. In Episode 7: How to Craft an Effective Client Journey, we talked about understanding and mapping out where you’re audience is starting and where you’re going to help them go. The best way to make engaging podcast content is to consider yourself a guide and an advocate for your audience. With this in mind, it’s really hard to make content your audience won’t enjoy. If you consider yourself a guide and an advocate for your audience, then you’re always keeping your audience's best interest in mind. Click here to read, watch and listen:
Episode 7: How to Craft An Effective Client Journey
Jun 2 2022
Episode 7: How to Craft An Effective Client Journey
Now that you have your target audience defined, we can talk client journey. The customer journey helps business podcasts to create personalized experiences specific to each touch-point and channel. What are the challenges that your audience is facing?  Are there common problems that come up along their journey to success? The answers to these questions will give you a real insight into what your customers want and any parts of your product, brand or process that can help them get there. The Business Podcast Roadmap is a great example of this. This is a client journey that we have mapped out for our podcast clients at Cashflow Podcasting. We have found that when a potential client first comes to us, they have a business and offers already established. They generally know who their audience and clients are, and they have built up a bit of an audience. These prospects are generally ready to scale their business growth and build a deeper connection with their audience. This is their starting point on our client journey. The end goal for our customers is for them to have a podcast that is baked into their online marketing machine. All they have to do once they get to this point is focus on sharing their expertise and growing their authority on the subject.  Click here to read, watch and listen:
Episode 6: How To Define Your Target Audience
May 26 2022
Episode 6: How To Define Your Target Audience
Defining who your target audience is and being very specific about who your podcast is for or who your podcast serves is essential to the success of your show. “I don’t want to exclude people.” “I’m worried about limiting the growth potential of my show.” “What if my audience is too niche?” We hear these concerns all of the time when talking to potential clients. But here’s what you need to know: Niche beats general podcasting every single time. We’ve never seen a single case where a general audience podcast launches more effectively than a niche podcast. When you are looking for content, whether this is books, television shows, movies, etc., you are probably looking for something very specific to your needs. You’re looking for something that’s funny to you, entertaining to you, educational to you - the list goes on. In niche-specific podcasting, what we’re trying to do is create an audience or community, and have our content connect with and educate those folks. The more specific we can be about who those people are, the better. Click here to read, watch and listen:
Episode 5: 8 Ways To Assess Your Potential for Podcast Success
May 19 2022
Episode 5: 8 Ways To Assess Your Potential for Podcast Success
Today I want to share how successful you are likely to be with podcasting for your business. We have found that there are clear indicators of people who are in the right position to absolutely thrive with podcasting. On the other hand, there are similar indicators that show that podcasting may not be the best avenue for you. What we find is that people come into podcasting with a couple of different mindsets. The first category that we tend to see is the people who are afraid of missing out on what is potentially an amazing asset for their business. They see that everyone is creating a podcast and they don’t want to miss out on the opportunity. These people tend to jump into podcasting with reluctance as they’re simply creating a podcast because they feel like they should. The second category is the people who are incredibly excited about the prospect of podcasting but they might not be in the best position to make it work. These folks might not have their business in the right stage where podcasting is the best tool for them. So, what makes all the difference between the folks who are at the right stage with their business to thrive in the podcasting space versus the folks who may find it challenging? We’ve found there are eight principles that showcase whether you’re business is primed and ready or not, which we’ve documented in our Podcast Success Scorecard. This is a great initial step towards understanding the principles that make all the difference when It comes to effective podcasting. Let’s dive into a few of these today. Click here to read, watch and listen:
Episode 4: What Podcast Strategies Are Working for Businesses?
May 12 2022
Episode 4: What Podcast Strategies Are Working for Businesses?
Today we’re going to be taking a look at what is working for other businesses and brands that are using podcasting as a part of their strategy. There are podcast strategies that you can follow that will make a big impact on the success of your show. Following along with these podcast strategies could allow your show to be a super effective tool for your business. On the flip side of this, not following these strategies could lead to your show not gaining the traction you are hoping for. Many individuals seem to be confused as to what podcasting is good at as a medium and a channel. We’ve seen this with many folks as we help them through this process. People get really excited about podcasting as a lead generation tool. To be clear, podcasting can be a great audience growth strategy. However, the expectations might be a bit higher than reality. Being in the industry since 2013, we’ve seen where podcasting is actually driving results. Rather than focusing on the growth of your audience, think of podcasting as an intimacy, education, connection, and audience nurturing tool. Click here to read, watch and listen:
Episode 3: The One Thing Stopping You From Starting a Podcast
May 5 2022
Episode 3: The One Thing Stopping You From Starting a Podcast
What’s the one thing stopping you from starting a podcast for your business? When we talk to folks considering starting a podcast, it is generally six months before they are ready to start putting the show together. We believe this hesitation comes down to three things: Time. They’re worried about how much time this project will take and they’re unsure about committing to it.Tech. They’re feeling intimidated by the technology portion of the project and they don’t know what tools are needed.Uncertainty. They don’t know, what they don’t know and there is a reluctance to get started. So, today, we’re going to be focusing on what that one thing is that’s stopping you from starting your podcast. Fundamentally, everyone wants their podcast to be super effective, successful, and professional. They want their show to present them in a good light and for this to be a helpful resource for their audience. Their reluctance to get started stems from a lack of certainty as to how their show is going to perform. “I'm not sure how to record a podcast.” “Do I even have the right voice for a podcast?” “What equipment do I need?” “How do I make a show that actually interests people?” We have heard all of these questions and excuses before. But what it really comes down to is a fear of creating a podcast that isn't "good." Instead of starting their show, they get stuck on the research treadmill or they table the idea altogether. Through years in the industry, we've discovered something that might help you. There are three things individuals actually need when it comes to putting together a podcast for their business and their audience. Let’s talk about what this looks like:
Episode 2: Should I Start a Podcast?
May 5 2022
Episode 2: Should I Start a Podcast?
“Should I start a podcast?” This is a question we hear often. What it really comes down to is a lack of clarity and certainty. Folks want to know that this is going to be an effective effort for their business and brand. They don’t want to waste their time when they could have been doing something else. At the end of the day, we find that individuals come into this phase with mixed emotions. They’ve been wanting to do this show for months and they’ve been mulling over how they can put it into action. There is also a big fear of missing out. They’ve seen others in their industry launch successful podcasts and they have seen the amazing things it has done for their organizations. Some businesses are doing some really cool podcasts and they’re putting their stuff out there. It’s going well for some and not so well for others. What it comes down to is getting clarity around whether podcasting is the right tool and channel for you and your organization. There are a few key indicators that can show us, before we even start this podcast process, whether or not you are in a great position to leverage podcasting fully. Essentially we want to figure out if you can take advantage of the natural strengths that podcasting as a channel has. Instead of pushing a ball up a hill, we can use the momentum, get over the crest of the hill and just let this thing build some momentum of its own. To help you find out if podcasting is right for you, we have put together a 60-second quiz that will answer the question “is podcasting a good idea for me?” It will give you instant clarity around if this will be the right path for you and your organization. Click here to read, watch and listen:
Episode 1: The Business Podcast Roadmap
May 2 2022
Episode 1: The Business Podcast Roadmap
Welcome to the Business Podcast Roadmap! We have been producing and launching podcasts since 2013, working on hundreds of shows with millions of downloads collectively. Throughout this time, we have come to realize that businesses that are looking to start a podcast and use podcasting as part of their platform, tend to run into the same challenges and problems. What has become very clear to us, is that there is a roadmap with five stages that all of these shows go through. They tend to start with the same momentum and excitement, and eventually end up hitting the same bumps along their journey. Our mission as an organization is to help leaders, entrepreneurs, and educators out there, have the biggest impact that they can. We want to help these folks share their message and build a community around their brand. In this series, our goal is to walk you through this five-stage business podcast roadmap, share the pieces where people often get stuck and help you to work through the emotions that are associated with these sticking points. It’s not uncommon for individuals to become intimidated, overwhelmed, or frustrated when in the creation process of their show. We want to help you prepare for that and work through it effectively. For each of these five stages, there are predictable feelings that we find folks have, there are problems and challenges that they get stuck on, and there are very easy solutions to keep them moving forward so that they can have the impact that they’re looking to have. So, let’s jump into the first stage: