Defining who your target audience is and being very specific about who your podcast is for or who your podcast serves is essential to the success of your show.

“I don’t want to exclude people.”

“I’m worried about limiting the growth potential of my show.”

“What if my audience is too niche?”

We hear these concerns all of the time when talking to potential clients.

But here’s what you need to know:

Niche beats general podcasting every single time.

We’ve never seen a single case where a general audience podcast launches more effectively than a niche podcast.

When you are looking for content, whether this is books, television shows, movies, etc., you are probably looking for something very specific to your needs.

You’re looking for something that’s funny to you, entertaining to you, educational to you - the list goes on.

In niche-specific podcasting, what we’re trying to do is create an audience or community, and have our content connect with and educate those folks.

The more specific we can be about who those people are, the better.

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