In this episode, we delve into the world of podcasting through the lens of entrepreneurship. Thinking about launching your own podcast to boost your business? Before you hit record, tune in as Kate outlines eight crucial things every business owner should know. Whether you're a seasoned entrepreneur or just dipping your toes into the podcasting waters, this episode will equip you with the knowledge and insights before you start your podcast. Join us as we unlock the secrets to creating a podcast that not only resonates with your audience but also drives real results for your business.https://homconsulting.com/free-30-minute-consultc

In this episode of Eight by Kate, we're going to dive into the world of lead generation and explore 8 actionable strategies that can elevate your business to new heights. Whether you're a seasoned entrepreneur or just starting out, these proven techniques will help you attract, engage, and convert leads effectively.Schedule your free STRATEGY call today: https://homconsulting.com/free-30-minute-consult

In today's digital landscape, your business's online presence is paramount, and hiring the right web designer can make all the difference. In this episode, we dive into the crucial aspects every business should consider when looking to hire a web designer. From aesthetics to functionality, we uncover the eight key considerations that will ensure you find the perfect fit for your company's needs.We explore the importance of design, user experience, and the significance of a strong portfolio. We'll discuss the role of clear communication in conveying your brand's message effectively and how to ensure your designer understands your vision. We're not talking about content in this episode, and what's needed from an SEO side of web development, but we're chatting design. Content and writing content for your Website is a different topic. Maybe for next time! That's phase 2.Whether you're revamping an existing website or starting from scratch, this episode equips you with the knowledge to make informed decisions when hiring a web designer.https://homconsulting.com/free-30-minute-consult

I’m continuing my conversations with brilliant women for Women’s History Month. I’m talking with Valerie Bittner, model, actor and voice artist. Valerie talks the beginning of her career and how things have changed through her 31 years in the industry.  Valerie Bittner is an independent model, actor and voice artist who states no job is too big, too small or too bizarre! On any given day, Valerie Bittner can be raving about the latest techniques to combat underarm sweat, sitting on the hood of a Mercedes being ran through a car wash or stabbed in the chest in a Bride of Frankenstein spoof. Most recently, Valerie had her face ripped off by a werewolf in the film 12 to Midnight and portrayed an OB/GYN in a video training medical professionals on how to speak properly to transgender clients. By now, you’ve all seen Valerie get crow barred in the head, shot with a 22, blown up in a dumpster & beaten with a baseball bat on re-runs of Forensic Files. When Valerie isn’t pretending to be someone else, she can be found playing Ninja Turtles, having pirate parties and cooking with her four grandsons.Valerie is also the President of the Race for Adam Foundation, raising money to find treatments & a cure for the ultra-rare, fatal disease Niemann-Pick Type C.Find her at: https://valeriebittner.com/Instagram @valerie.bittnerFacebookLinkedin

Welcome to a special edition of Eight by Kate, where we celebrate the resilience, achievements, and stories of women. In honor of International Women's Day, we're privileged to have two remarkable guests join us: Kate Shaughnessy, Partner/CEO and Samantha Locke, Director, Account Management of Pine Philly.

In this episode, Kate delves into the power of lead generation in LinkedIn groups. With eight actionable strategies, you'll uncover how to transform your LinkedIn group participation into potential lead generation. From joining the right groups to crafting engaging discussions and offering valuable solutions, each step is a roadmap to success. Tune in to discover how to position yourself as a trusted resource, nurture relationships, and create and convert lead opportunities into business opportunities.

In today's episode, we dive into the world of LinkedIn profiles and bios – your gateway to making a lasting impression and a piece of my strategies to use LinkedIn for lead generation. Your LinkedIn profile isn't just a list of past jobs; it's your digital storefront, your virtual handshake with potential clients and collaborators. Crafting a standout profile requires finesse – it's about showcasing your skills, experiences, and personality to make you shine amidst the crowd.As a business owner, your LinkedIn presence is paramount. It's your opportunity to establish credibility and attract valuable connections that can propel your ventures forward. But how do you craft the perfect profile and bio?Join us as we unpack actionable tips to help you do just that. From optimizing your headline to crafting a compelling summary.Tune in to this episode of 8 By Kate and unlock the secrets to writing a LinkedIn profile and bio that captivate your audience and set you up for success.

In this episode, we delve into the world of LinkedIn and uncover eight potent strategies for generating leads and fostering business growth. LinkedIn isn't just a platform for networking; it's a goldmine for lead generation when used strategically. From optimizing your profile to utilizing advanced search filters and leveraging LinkedIn Ads, each strategy is a key piece in the puzzle of successful lead generation on this professional platform.

Welcome to Eight By Kate, where today we uncover the secrets to maximizing your social media presence for ultimate lead generation success! In today's episode, we're diving into eight game-changing strategies that will revolutionize the way you leverage social media to capture leads and grow your business. Define Your Goals: Clearly outline what you want to achieve with your social media efforts, whether it's increasing brand awareness, driving website traffic, or generating leads.Engage, Engage, Engage: Interact with your audience through comments, likes, and shares to build rapport and trust.Share Valuable Content: Offer informative, entertaining, and relevant posts that resonate with your target audience to keep them coming back for more.Consistent Posting Schedule: Establish a consistent posting schedule to maintain visibility and stay top-of-mind with your audience.Utilize Visuals: Capture attention with eye-catching images, videos, and graphics that tell your brand story and showcase your products or services.Harness the Power of Hashtags: Increase your reach and discoverability by using strategic hashtags that align with your content and target audience.Call to Action: Encourage action from your followers with clear and compelling calls to action, directing them to take the next step, whether it's visiting your website, signing up for a newsletter, or making a purchase.Analyze and Adjust: Regularly monitor your social media performance metrics, analyze what's working and what's not, and adjust your strategy accordingly to optimize results.Ready to skyrocket your social cmedia success? Implement these eight strategies today and watch your leads soar!

I'm sharing 8 things that I am grateful for this year. What's on your gratitude list this year? Do we have some in common?

Email marketing is still a powerful tool for your business. Understanding the tools and what NOT to do will make your list powerful and your engagement rise. Here are some things you should consider not doing with your email marketing:Ignoring Data Privacy RegulationsOverlooking Mobile ResponsivenessSending Irrelevant ContentNeglecting PersonalizationIgnoring SegmentationOverusing AutomationNeglecting Testing and AnalyticsIgnoring Opt-Out RequestsRemember that the effectiveness of email marketing depends on staying informed about industry trends, understanding your audience, and adapting your strategies accordingly. Always be aware of any new regulations or changes in best practices that may arise.

AI can be a powerful tool to assist you in writing a blog post more efficiently and effectively. Here are eight ways you can use AI to enhance your blog writing process:Topic generation and researchOutline creationExpand on the content you've writtenGrammar and spelling checkSEOEnhance your language and vocabularyCheck your facts Personalize content to your audience (speak their language)Do you need help with your blog writing, email marketing or social media? Schedule a free 30 minute call with Kate. https://homconsulting.com/free-30-minute-consult

Let's discuss the end of summer and the start of fall! One of the best times of year to start thinking about your fall and holiday marketing strategy. Kate gives 8 Tips to jumpstart your fall 2023 marketing.1. Check your website messaging2. Refresh your Social Media Profiles3. Create a stellar content calendar4. Lean into your Email Stats5. Create content that is seasonally focused6. Look for community events to get involved with7. Now is the time to educate your audience8. Offers and promotionsLearn more and book your FREE 30-minute chat with Kate to talk about your Fall 2023 Marketing efforts. https://homconsulting.com/free-30-minute-consult

Are you ready to rev up your email marketing game in 2023? Follow our top tips for a successful strategy this year!Kate shares some of her best tips for your email marketing in 2023.   From email subject lines to adding value to your emails. Listen to learn and begin to implement these suggestions in your business today!

Well, it's not an age-old question, but it's a question.Should you use Emojis in your social media captions? More importantly, why should you care? There is a reason there are emoticons. Emojis convey emotion by depicting facial expressions or emphasizing a specific point with an associated icon. If done right, emojis can give that essential twist to posts, making them fun, engaging, and interactive. People are using emoticons as the preferred method to express their emotions. Kate talks tips when determining how to use Emojis in your social posts.Buzzsprout - Let's get your podcast launched!Start for FREEDisclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.

It's not a secret! Any marketing team uses it. The Marketing or Content Calendar. Success starts with a plan. When marketing your business, a calendar is the easiest and most effective way to do this. 📅Kate shares 8 Tips to Get Started Creating a Marketing Calendar We talk to a lot to businesses about setting goals with their marketing plan and developing those goals into actionable items on a marketing calendar. You can't track KPIs without knowing the plan.We've stuck to the tried-and-true calendar that has worked for our clients and us for over a decade. It's simple, yet it keeps everyone on track with marketing initiatives and goals. It determines the tone of the content and allows us to get creative. It also gives us a great starting point for conversations with the entire team about what the plan should or could be every month. Every client we work with has a calendar!There is a saying – failing to plan is planning to fail.Without planning, you will fail in marketing, and specifically when it comes to your social media marketing! So, use a content calendar to organize your ideas, content and objectives.Content calendars also help distribute resources effectively, improve team collaboration and give a more in-depth understanding of what works and doesn’t.

Kate talks about what a content strategy for your business should consider and how you can make it work for you. 1. What are you comfortable with?2. How much time do you have?3. What's your voice or tone?4. How can you develop content around your campaigns and marketing strategy?5. How are you disbursing your content?6. What's your goal?7. How are you creating and developing ideas?homconsulting.com

Guess what? I'm not against DIY Marketing. But there are some fundamentals you need to know as a small business owner before you jump into DIY Marketing. I'll discuss two things you'll want to do to get started.DIY Marketing Consulting

We're chatting about the fundamentals of a great promotional post. If you're using social media to grow your business, you need to know how to leverage it properly when you're posting something promotional in nature. First, Kate discusses what you need to evaluate and review before creating your caption.Kate gives you her 3 fundamentals to the perfect promotional caption.1. Grab their attention2. Benefits and Outcomes3. Call to Actionhttps://homconsulting.com/

Find something to celebrate and create content around that. People like to know about you. When you celebrate, they want to celebrate with you. 𝐈𝐝𝐞𝐚𝐬: 🏆Birthdays! People and pets. We all love to celebrate a birthday. Let people know it’s someone’s birthday. Don’t forget your pets.🏆Reaching a goal (this can be a business or personal goal you set for yourself or your team). This could a goal you set and how you were able to achieve it. How it made you feel.🏆A proud moment with your family or team (anniversaries, graduation, new baby, marriage, etc.). 🏆Holidays that are meaningful to you.🏆Events and Meetings you are proud to be part of. Maybe you’re a speaker for the month of you were given an invite to participate in an event. Share it. Celebrate it. 🏆Awards or recognitions. You or your business may have had a mention in an article or newspaper. Maybe you or your business is being recognized for doing something.🏆Training you have accomplished. You’ve spent time in doing a class or workshop and you’re feeling proud. 𝐖𝐚𝐲𝐬 𝐲𝐨𝐮 𝐜𝐚𝐧 𝐝𝐨 𝐭𝐡𝐢𝐬: 📌Write a blog about it 📌Send an email to your list 📌Create a fun video 📌Create a graphic making the announcement 📌Use personal photos that represent the accomplishment or celebration 📌Add it to your website (for certain celebrations and accomplishments) Tip: Leverage others that may be involved in your celebration when creating your content. Think handles and hashtags!