Before you even announce the release date of your song, there’s a 4 step framework you can use to pre-promote to your fans.

Even if you DONT KNOW your release date, you can build hype long before you need to promote the product.

I used it for myself as a DJ to promote my mixtapes, for the launch campaign of my book and for my clients as a social media strategist.

It's called The 4Ps. Let me break it down for you!