The buzz: Their Way If you’re seeing a transformation in your relationship with customers, you are not alone. Digital transformation is empowering today’s consumers with information, insights, and the power to control their experiences with products, services and companies. No longer following the traditional linear customer journey, they can redesign the path whenever they research products and solutions, make a purchase decision, and seek post-sale support. Are you giving them a great experience on every channel, every time? The experts speak. Craig Borowski, Software Advice: “Marketing is too important to be left to the marketing department. (David Packard) Teri Sun, White Rhino: “Think left and think right, think low and think high. Oh, the thinks you can think up if only you try!” (Dr. Seuss) Ryan O’Neil, SAP: “Man, they keep trying to impress me!” (9-year-old boy watching kid product ads on TV) Join us for Modern Customer Journey: Having It Their Way – Part 2.