Modern Customer Journey: Forget the Marketing Funnel

The Customer Edge with Game Changers, Presented by SAP

Feb 4 2015 • 57 mins


The buzz: The Journey brbr We are witnessing a great transformation in the relationship between companies and customers. The modern customer journey no longer follows a traditional linear path. It can start, stop, go backwards, forwards, or in loops, crossing multiple channels and touch points. Even more challenging for marketers, the journey is unique to each customer and each time they set out to buy something. Do the math to see why you must be prepared to address infinite possibilities with real-time, relevant, contextual experiences. Are you ready? The experts speak. brbr Craig Borowski, Software Advice: “Your most unhappy customers are your greatest source of learning.” (Bill Gates) Teri Sun, White Rhino: “The toughest thing about the power of trust is that it's very difficult to build and very easy to destroy. (Thomas J. Watson) Ryan O’Neil, SAP: “Wherever you go, there you are.” (Clint Black) Join us for Modern Customer Journey: Forget the Marketing Funnel.