The Buzz: “FP&A [financial planning and analysis] used to hold all the cards; they had all the data at their fingertips. Nowadays, valuable data resides across the business. It’s a battle to find out who has the best data, much less what this data is. Otherwise, a vacuum will develop that smart executives will fill up with their own data. The CFO has to be on top of information flow at all times.” (Mark Partin, CFO of BlackLine) The recent FP&A Trends 2021 Survey highlights that many FP&A practitioners struggle to create time to work on value added activities. From the most senior to the novice FP&A practitioners, there is still (too) much time spent on non-value-added tasks such as gathering data, excess time providing meaningful insights and having trust in the data. How does FP&A overcome these challenges? Tune in to hear FP&A experts' insights on how easily the available, yet disruptive technologies – such as AI/ML, Integration tools and an xP&A (extended planning and analysis) process – can help bring the FP&A practice to the top of the ladder when it comes to driving organizational-wide decisions. We’ll ask Jeff Hattendorf at Macrospect, Hans Gobin at Plan2Plan Consulting, and Floyd Conrad for their take on Data: The Road to Value Add for FP&A.