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In our last episode we looked at external forces that feed our values and opinions,  social conditioning: our childhood influences, family, school, media, friends. We were fed a whole worldview before we were at an age where we could critically examine in through any filter of truth! The lesson of Abraham teaches that we can step out of the bubble and form our own truer perspectives on life.

In this episode we examine an internal interference in our ability to process and make reasonable decisions- the emotional influence of cognitive bias.

Here are some cool links to some of the examples we bring:

1) Don't Shop When You're Hungry

• https://www.psychologytoday.com/us/blog/the-science-willpower/201107/the-neurobiology-dont-shop-when-youre-hungry

2) The IKEA Effect: Why We Love the Things We Build

• https://neoacademic.com/2011/09/22/unfolding-the-ikea-effect-why-we-love-the-things-we-build

3) The Hungry Judge Effect

• https://www.pnas.org/doi/10.1073/pnas.1018033108

4) Where are the Chips in the Supermarket??

• https://www.researchgate.net/publication/41623519_Brand_placement_and_consumer_choice_An_in-store_experiment

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