In today’s world where budgets and purse strings are being tightened, marketers can no longer waste their marketing budgets. Media veteran Phin Wong, who currently heads content marketing and lifestyle media at SPH, debunks some of the myths around content marketing. He will also be speaking live at Content360 Singapore. Check out the agenda here: https://conferences.marketing-interactive.com/content360-sg/

Last July, Singaporean hip hop artist and rapper Yung Raja received a shoutout from American TV show host Jimmy Fallon in the “Do Not Play” segment of The Tonight Show. Fallon usually roasts songs in that segment and he happened to play a snippet of Raja’s single “Mami”, which was released last March. As a result, Yung Raja's stream numbers jumped nearly 4,000 overnight to more than 583k. His MV views also jumped by more than 11,000 to 170k overnight. What did it feel like to be roasted by Fallon? In this episode, Yung Raja also shares the importance of authenticity in hip-hop and content creation.Follow us:Telegram - https://t.me/marketinginteractive_seaInstagram - https://www.instagram.com/marketinginteractive_asiaFacebook - https://www.facebook.com/marketingmagazine.groupLinkedIn - https://www.linkedin.com/company/4859773Twitter - https://twitter.com/marketingeds

NFTs can be seen as a game changer for creators, allowing them to now reach out directly to their loyal fans as well as a wider global audience. So how will NFT transform the creator and influencer marketing landscape? Hear from Jeffrey Hau, co-founder and director of PRIZM Group Hong Kong; Avery Akkineni, president of Vayner3; Shannon Dix, CMO of Virtually Human; and Robby Yung, CEO of Animoca Brands on this matter.Follow us:Telegram - https://t.me/marketinginteractive_seaInstagram - https://www.instagram.com/marketinginteractive_asiaFacebook - https://www.facebook.com/marketingmagazine.groupLinkedIn - https://www.linkedin.com/company/4859773Twitter - https://twitter.com/marketingeds

NFTs are all the rage these days. UK-based consultancy Juniper Research said the number of NFT transactions globally will grow from 24 million in 2022 to 40 million by 2027. Brands that have yet to enter this space would definitely find it exciting. But what about those that have already made the daring leap into NFTs? What’s next for brands that have entered the scene?  Leaders from Animoca Brands, Vayner3 and Virtually Human give us the low down!Follow us:Telegram - https://t.me/marketinginteractive_seaInstagram - https://www.instagram.com/marketinginteractive_asiaFacebook - https://www.facebook.com/marketingmagazine.groupLinkedIn - https://www.linkedin.com/company/4859773Twitter - https://twitter.com/marketingeds

Malaysia Airlines put a twist to its in-flight safety video earlier this year by turning it into a star-studded musical. While some consumers praised it for its creativity, others found the seven-minute video too long and distracting. Nonetheless, the airline is proud to have produced something different and eye catching.Group chief marketing and customer experience officer, Lau Yin May, shares what went into the creation of the new video and what makes for good marketing these days.Malaysia Airlines launches new in-flight safety video: https://www.marketing-interactive.com/malaysia-airlines-new-in-flight-safety-videoFollow us:Telegram - https://t.me/marketinginteractive_seaInstagram - https://www.instagram.com/marketinginteractive_asiaFacebook - https://www.facebook.com/marketingmagazine.groupLinkedIn - https://www.linkedin.com/company/4859773Twitter - https://twitter.com/marketingeds

Brands these days are under scrutiny to produce timely and engaging content, especially when everyone is fighting for a piece of the consumers’ attention. Beyond just jumping on trending social media platforms, brands need to really think about the type of content they produce and how it can fulfil consumers’ needs and wants. Aisha Speirs, creative director and executive editor, APAC, The Trust, WSJ Barron’s Group, shares how her team helps brands figure out the best ways to engage their audiences, and the types of content that works for consumers.To learn more about The Trust, visit: https://thetrust.wsjbarrons.com/

Four years ago, DBS told customers it wanted them to "Live more, bank less". Today, the bank seeks to continue defying the status quo and makes it clear in its latest brand campaign that it is more like a startup, a technie, an eco-warrior and less like a traditional bank.Karen Ngui, MD and DBS head of group strategic marketing and communications, shares how the new positioning will play into the "Live more, bank less" tagline and how the bank plans to bring the new positioning to life.

The pandemic has upended how events and work gets done. Where work is done is no longer a one size fits all; and when work gets done is also debatable since companies have shifted to remote working. Cathy Novelli, CMO at Hubilo, shares how the industry can rethink what events can and should look like in this new landscape.

Last year, Zenyum launched its first-ever pop up experiences in Singapore and Hong Kong as part of its aim to create more extraordinary and unexpected retail experiences. Right off the bat, consumers might associate Zenyum with the dental industry which might not be as exciting as other B2C brands in general. SVP of marketing, Bassam Abdel-Rahman, shares how the team is making the brand fun and relatable with its marketing.

With companies battling screen fatigue, production values of events have gone up significantly. Organisations were also sent scrambling by COVID-19 to put together non-traditional event planners such as internal communications departments, HR groups, and DEI councils. However, do-it-yourself events may still not be enough, and Hubilo’s VP of corporate marketing, Liesl Leary-Perez, shares why.

Being an entrepreneur was never on Yvonne Low's list, but her goals changed when she encountered two very inspirational mothers who became entrepreneurs themselves. Find out how the former OCBC and McDonald's marketer entered the fitness category with her own resistance band brand, Band of Sisters.

Fly entertainment founder and entrepreneur Irene Ang talks about her new global casting platform called TADAA! Casting and bringing Asian talents to the global scene.

Social commerce is the new hot topic. But can brands actually sell well on social? Varun Sharma, Emplifi’s VP, Asia Pacific and Japan, gives us the break down on how brands in Asia can come out on top in this space.

Just today, the South China Morning Post announced that it will spin-off its blockchain-based NFT business to form a new company called ‘Artifact Labs’. At launch, SCMP CEO Gary Liu will take on the responsibility to oversee the expansion of Artifact Labs.He tells MARKETING-INTERACTIVE why this decision came about and the potential synergies between the NFT business and a 119-year-old company.

Shopee's regional marketing lead Pan Hui Yan shares what the future of eCommerce is going to be like and how Shopee is helping brand partners with their full-funnel journey.

What is marketing like for tattoo parlours? Jade Quinton, also known as Jade Sparkle, is the owner and founder of tattoo parlour Potato Parlour. She is well-known for specialising in realism tattoos in Singapore and has more than 11,000 followers on Instagram. She is among the list of tattoo artists that have taken to social media to raise awareness about her brand and promote her business. Find out how Jade stands out from the crowd with her marketing.

Museums are generally thought of as places fit for cultural connoisseurs that feature antiquities. But the Asian Civilisations Museum has been pushing the boundaries of its marketing to draw the younger crowd. This included a partnership with  ESSEC Business School to promote the Life in Edo x Russel Wong in Kyoto exhibition. Find out how the museum is switching up its marketing and what the future of museums would be like.

It is common to hear about marketing from brands in the FMCG, F&B, and eCommerce sectors. But what does marketing mean in industries that we don't often hear about? In the first episode of this new series, we have a no holds barred conversation with Cecile Gasnault, brand director at Ramblin' Brands which is also the creator of female sexual wellness brand Smile Makers. Find out how Smile Makers is using marketing to normalise conversations around sexuality.

Founded in 2012, NOC mainly focused on influencer-driven content and worked with brands such as Grab, Sony and AirAsia. Last October, CEO and founder Sylvia Chan was accused of using slurs and bullying employees. Shortly after this incident, Sylvia took time to rethink NOC's direction and decided to pivot to become a content-led company. Find out why in this episode!

Shopee’s regional marketing lead, Pan Huiyan, and Microsoft’s online and eCommerce head for Southeast Asia, Korea and India, Ashima Chetan, discuss how merchants and brands can make the most of shopping festivals, and the perks of being part of these festivals.