In this episode Niamh chats with Mary Tighe, co-owner of Doulacare Ireland. Doulacare Ireland provide training to birth & postpartum doulas and also works together with over 40 Independent Doula Contractors who offer birth and postpartum support to families around Ireland. Mary herself is an experienced birth and postpartum doula, childbirth educator, and breastfeeding counsellor. She trained as a birth doula in 2006 and has since developed a special interest in supporting clients through Pregnancy Loss and VBAC birth. Mary’s dedication to her work has been recognised in her winning Doula of the Year in 2018.In the episode we cover the challenges and benefits of transitioning from a solo doula to a partnership and a company, the importance of mentoring, to dealing with burnout, perimenopause and bringing in employees. Want to join over 100 birth and postpartum workers at the Birth Biz Breakthrough event on the 16th & 17th April 2024? Click here to secure your free virtual seat.  Sign up to our newsletter and get the 10 Steps to Stand Out and Get More Bookings GuideJoin our free Facebook Community to help you grow your business to consistently fully booked.

In this episode of The Pregnancy & Postnatal Entrepreneurs Collective podcast, host Niamh Cassidy delves into the world of blogging, uncovering its remarkable potential for birth workers looking to expand their businesses. Niamh explores the undeniable power of blogging in today's digital landscape. Despite the prevalence of social media, she highlights compelling statistics revealing that websites with blogs receive a significant 55% more traffic. Drawing from personal experience, Niamh emphasizes the enduring impact of well-crafted blog content, which continues to attract daily visitors even years after its publication. So if you're ready to fin out why you should be blogging, listen in now!The Birth Biz Breakthrough Event10 Steps to Get More Clients Join our free Facebook Community to help you grow your business to consistently fully booked.

In this episode your host Niamh Cassidy, IBCLC, Antenatal Educator and business coach & mentor to birth & postpartum workers takes you through what it means to create a mindset of balance and boundaries and how that can help you thrive in business. Do we all have the same 24 hours in the day? Lets find out...Topics-Running a business and being a mother-Running a business and other responsibilities-Work life balance for birthworkers-Why it's important that your business has is prioritised at timesAlso, if you are looking to grow an email list after Facebook and Instagram went down and need an email provider Flodesk is really easy to use and we have 50% off to get you started.  Join our free Facebook Community to help you grow your business to consistently fully booked.

Join us in this episode of where we dive into the world of content creation and discuss how to elevate your game by avoiding common pitfalls. Host Niamh Cassidy, IBCLC and THE business coach and mentor to birth & postpartum workers, shares valuable insights on crafting content that resonates with your audience, from prioritizing their needs to infusing entertainment value into your posts. Learn why less is more, how to break down complex ideas into manageable steps, and discover the RACE marketing framework to guide your content strategy. Whether you're a doula, lactation consultant, or birth educator, this episode is packed with actionable tips to help you stop making crap content and start captivating your audience. Tune in now and take your content to the next level!Download 10 Steps to Standing Out & Getting More Clients Join our free Facebook Community to help you grow your business to consistently fully booked.

In this episode Niamh chats with Crystal Bantel, affectionately known as Your Tech Fairy. They discuss everything you wanted to know about email marketing and freebie funnels including:What is email marketing?What are the benefits of email marketing?How do you get started?How to nurture your subscribers Using email marketing to book clientsMaking the tech side easyCrystal specializes in guiding neurodivergent entrepreneurs through the maze of online business tech and design. With a strong focus on those with ADHD, Autism, C-PTSD, POTS, and other chronic conditions, she offers a range of services such as website design, and email marketing course, and a comprehensive 1-year group program for neurodivergent business owners who don’t feel tech savvy. Crystal is dedicated to making email marketing, social media presence, and website creation, accessible and manageable for everyone. Through her program, she aims to transform the overwhelm of tech and design into a journey of empowerment, enabling her students to build their online presence with confidence and authenticity.https://crystalbantel.com/Your Tech Fairy on Instagram10 Steps to Stand Out & Get More Bookings Join our free Facebook Community to help you grow your business to consistently fully booked.

Are they limiting beliefs? Imposter syndrome? Or, just temporary thought patterns?We all have mindset issues that hold us back. In this episode I go through the 5 top ones that I see in Birth & Postpartum Workers and how to overcome them.Download the 10 Steps to Stand Out % Get More clients here Join our free Facebook Community to help you grow your business to consistently fully booked.

In this episode of the Pregnancy & Postnatal Entrepreneurs Collective Podcast our host, Niamh Cassidy, IBCLC, chats with Rebecca Reddin about the impact of vicarious trauma on birth & postpartum workers, how to prevent it and how to treat it.  Rebecca is a PSI and IACP accredited Counselling Psychologist and Certified Perinatal Specialist and has in-depth training on the transition to parenthood; including infertility, pregnancy, loss, birth trauma, the postnatal period and parenting. Rebecca is the Founder of Mindful Roots Counselling and provides online counselling support to women, parents and couples within the journey to motherhood. Rebecca is currently building and launching a training program around perinatal mental health so stay tuned! Originally from the US (just outside of Seattle) Rebecca moved to Kinsale, Co. Cork in 2021 with her family where she enjoys spending time with her chickens and walking along the beach.Mentioned in the episode:Professional Quality of Life Scale which is a self-test for burnout, compassion fatigue and vicarious trauma. https://proqol.org/proqol-measureFree 30-minute webinar on symptoms and screening of Perinatal Mood and Anxiety Disorders for anyone working in the perinatal world and having contact with mothers. http://gem.godaddy.com/signups/e422494f4bd04086b30b82a910933c89/joinRebecca's website www.mindfulrootscounselling.com10 Steps to Stand Out & Get More Bookings Guide Join our free Facebook Community to help you grow your business to consistently fully booked.

Join us in this episode of the Pregnancy & Postnatal Entrepreneurs Collective Podcast as we tackle a question buzzing in the minds of birth and postpartum professionals – "Should I niche down?" While it might seem like serving pregnant or postnatal families is niche enough, we explore the potential benefits and challenges of getting even more specific.Discover the perks of becoming an expert in a particular area, from gaining trust to being the go-to person for a specific service. We share real-world examples, like the Instagram account dedicated solely to cooking potatoes, proving that embracing a niche can build a dedicated following.But it's not all sunshine – we discuss the challenges, whether you're working in-person or online. Is there a big enough population for your niche in your area? Can you stand out in the vast online space? We get real about the potential hurdles.And what if your niche doesn't take off as expected? We emphasize the importance of giving it time and being open to change. Not everyone needs to niche down, but if you decide it's for you, be strategic, be adaptable, and don't be afraid to switch things up if needed.Tune in for a laid-back, conversation-style discussion on the ins and outs of niching down in the birth and postpartum support world. Whether you're a doula, lactation consultant, or childbirth educator, this episode is packed with insights to help you thrive in your unique niche.Join our free Facebook Community to help you grow your business to consistently fully booked.

In this episode, we delve into a topic every birth and postpartum professional encounters: business lulls. Join Niamh Cassidy, coach and business mentor to Birth & Postpartum Workers, as we explore strategies to not only weather the storm but emerge stronger than ever.Building a Steady ClienteleCultivating Referrals:Discover the power of word of mouth and referrals. Niamh shares insights into creating satisfied clients who become your greatest advocates. Learn about implementing referral programs to keep those recommendations pouring in.Staying Present on Social Media:Maintaining an active online presence is vital. Tune in to understand how engaging with your audience and showcasing your expertise on social media can attract potential clients and keep your services top of mind.Navigating Business LullsFinancial Planning:Prepare for the inevitable by setting aside a financial cushion. Niamh provides practical tips on how to plan financially, giving you peace of mind during slower periods and allowing you to focus on your clients.Bouncing Back StrongerReconnect with Your Network:After a lull, reconnecting with your network is crucial. Learn how reaching out to past clients, colleagues, and collaborators can jumpstart your business and open up new opportunities.Showcase Your Expertise:Reignite your clients' trust by showcasing your expertise. Niamh discusses the importance of sharing success stories, testimonials, and updates on your professional development to reaffirm your value.Surviving business lulls isn't just about getting by—it's about thriving. Join Niamh as we empower birth and postpartum professionals to navigate challenges, plan for success, and bounce back with resilience. Remember, in the birth and postpartum industry, you're not just a service provider; you're a thriving business owner. Stay empowered!What to learn how to stand out in this ever growing industry? Download my 10 Steps to Standing Out & Getting Bookings now. Join our free Facebook Community to help you grow your business to consistently fully booked.

People often ask why I train other birth and postpartum workers to do well in business, well that's the topic of todays conversation with Fiona Rea, IBCLC - training in the competition!Fiona Rea is a mum to 4 beautiful breastfed almost all adult children with experience of birthing 3 at home and 1 in hospital. Since 2011 she is an International Board Certified Lactation Consultant (IBCLC) and has been very much enjoying working in her own private practice for almost 13 years. Along with her IBCLC role Fiona has been a breastfeeding counsellor with Cuidiú for 21 years and she also works as Cuidiú tutor and childbirth educator. She has a love of learning and in 2021 she completed with honours her Masters in Advanced Facilitation for Health and Well-Being and in August 23 qualified as a Celebrant with Entheos Ireland. She runs online pre and postnatal workshops for birth and breastfeeding but more recently has been running workshops for the newly minted IBCLCS to give them guidance on setting up in their own private practice. This is something she is really enjoying as it’s a good refresher for her and also a nice way of networking with her colleagues. Join our free Facebook Community to help you grow your business to consistently fully booked.

In this important episode I discuss the all too little talked about subject of burnout in birthwork. My guest Jennifer Santos is a a former childbirth educator, former doula and current certified nurse-midwife working with parents and birth workers in a state of overwhelm to provide information, support and evidence-supported interventions to move them from burnout to bliss. When disability took Jennifer out of clinical practice in 2018, the first thing she noticed was that she was suffering from PTSD and burnout that she hadn’t even had time to notice while  in the trenches.  With her return to clinical practice in doubt, she became certified in a few new skills, including helping people process distressing birth memories.  Watching from the sidelines in 2020, Jennifer read about people leaving the work in droves - the work that was their calling, that was so important to them and was so needed in the world and she vowed to do something about it - and the Burnout to Bliss Solution for Birthworkers was “born”!Discover How To Get Back to Loving Birth Work - Free GuideDoulas, Midwives, and Nurses Overcoming Burnout Facebook Group  Join our free Facebook Community to help you grow your business to consistently fully booked.

In this unedited episode recorded on New Years Day 2024 I take you through three lessons I learned last year that I think will help you too. It's not easy being a birth & postpartum worker and caring your for own family and all the other responsibilities you have! In the episode I also mention my amazing Balance & Boundaries for Birth & Postpartum workers Workshop that is happening on 10th January 2024. Sign up here or get the deets in our Facebook group. Join our free Facebook Community to help you grow your business to consistently fully booked.

In this episode of the Pregnancy & Postnatal Entrepreneurs Collective podcast we delve into the secrets of "Building an Award-Winning Business" with the incredible Claire Glynn, the brains behind Clever Little Handies, an award-winning baby sign program based in Kildare, Ireland.Join me as I sit down with Claire to uncover the fascinating journey of how she transformed a small local venture into an acclaimed business. Claire's story is a testament to the power of passion and determination in the world of pregnancy and postnatal entrepreneurship.Discover the origins of Clever Little Handies, which started as a spontaneous idea when Claire's youngest was just 7 months old. Tune in as Claire shares the challenges and triumphs of running classes during lockdowns, adapting and thriving by taking her program online through various libraries nationwide.Whether you're a seasoned birth and postpartum worker or a budding entrepreneur in the field, this episode is packed with wisdom on business growth, adaptability, and the joy of creating valuable connections with your community.You can find out more about Claire at http://www.cleverlittlehandies.ie/Join our free Facebook Community to help you grow your business to consistently fully booked.

Welcome to the 'Pregnancy & Postnatal Entrepreneurs Collective Podcast'! In this episode our host Niamh Cassidy tackles the elephant in the room: PRICING!She discusses Hourly Rate Tactics and why you should ditch being a copycat (or it is a scaredy cat?). We discover the pros and cons of value-based pricing and how it's not about hours; it's about impact. Or are Packages the right fit for you? From budget classes to premium consultations, let clients choose what suits them.Ever thought of being the VIP? Premium pricing says, "I'm exclusive." Fewer clients, more value.Lastly we cover why undercharging is a no-go. Burnout alert! Charging your worth boosts bookings, less stress, and more impact.Your pricing shapes the industry. Let's break the mould, be recognized, and thrive. Subscribe now so you never miss an episode. Join our free Facebook Community to help you grow your business to consistently fully booked.

In this episode our host Niamh Cassidy discusses the nuances of ethics in the birth and postpartum 'industry' with Christine Staricka, GOLD Academy faculty member and internationally renowned IBCLC.  Niamh & Christine touch on the influence of the WHO code but also on how to decide whether an event or a speaking opportunity is compatible with ethical practice. Listen in today to gain insight into this often complicated area of practice. Join our free Facebook Community to help you grow your business to consistently fully booked.

Join us in this episode of "The Pregnancy and Postnatal Entrepreneurs Collective" as we delve into our Founder, Niamh's, personal journey through various mentoring experiences, highlighting the pitfalls and successes along the way. From the limitations of generic business mentoring to the eye-opening discovery of an ideal coaching style, Niamh shares the insights that have shaped her approach to supporting birth and postpartum workers. Learn about the importance of finding a mentor or coach who aligns with your values and understands the ethical nuances of your work. If you're eager to experience growth and success in line with your values, this episode is a must-listen.Tune in and explore Niamh's journey to help you make informed decisions in your own mentoring and coaching journey, and to find out how you can take your business to the next level. And join over 100 other birth and postpartum workers who are growing their businesses though the Collective. Join our free Facebook Community to help you grow your business to consistently fully booked.

In this episode we dive deep into the world of building a business that not only serves your clients but also looks after you. Join host Niamh Cassidy as she chats openly with Annie Frisbie, a seasoned lactation consultant, and creator of the Lactation Private Practice Essential Toolkit. Niamh and Annie discuss their journeys from volunteering to establishing successful private practices in the realm of birth and postpartum care. They share their experiences in balancing the heartfelt desire to help others with the realities of running a business. Together, they explore the importance of setting boundaries, building efficient processes, and nurturing your business to ensure it takes care of you.Annie's insights shed light on how to create a business that not only meets your financial goals but also empowers you to lead a balanced life. Learn how implementing automation, embracing professionalism, and fostering resilience in your practice can enhance your clients' trust and provide a calming presence during their transitional phases.Discover the secrets to sustaining a supportive business that truly supports you, and why it's not just about the money, but also about preserving your well-being. Listen in as Niamh and Annie provide valuable tips and practical strategies for professionals in the birth and postpartum care industry, helping you transform your business into a source of strength and satisfaction. Don't miss this episode on growing your business, setting ethical standards, and cultivating a money mindset that ensures both you and your clients thrive.Join our free Facebook Community to help you grow your business to consistently fully booked.

Welcome to another insightful episode of the Pregnancy & Postnatal Entrepreneurs Collective Podcast, the go-to resource for birth and postpartum workers looking to elevate their business game! In todays episode we're diving deep into the world of visual storytelling with a special guest who knows the power of video like no other.In this episode, I had the privilege of sitting down with the remarkable Mariana Henninger of BrandMagnetic. Mariana is not your average storyteller – she's an EMMY® Award-winning documentary filmmaker who has seamlessly transitioned her skills into helping online businesses thrive.With many years of experience, Mariana has mastered the art of crafting emotion-driven brand videos. These aren't just any videos; they are the kind that builds trust at lightning speed and boosts sales for businesses across the globe. Imagine condensing your brand's essence, values, and mission into a single 2-4 minute masterpiece that leaves a lasting impact on your audience!In this episode, we explore:📽️ The Science of Emotion: Discover how Mariana leverages the power of emotions to create brand videos that connect deeply with viewers.🎬 Crafting Your Narrative: Get insights into the storytelling techniques Mariana uses to captivate and engage your target audience.💼 Building Trust Faster: Learn why a well-crafted brand video can help birth and postpartum workers like you establish trust and credibility in the competitive business landscape.💰 Boosting Sales: Uncover the secret sauce behind using brand videos as a strategic tool to increase your revenue.Whether you're a doula, lactation consultant, or any other birth and postpartum professional, this episode is packed with valuable takeaways that can transform the way you communicate your services to the world.So, grab your earbuds and join us as we embark on a journey into the world of visual storytelling, where Mariana Henninger shares her expertise on creating a brand video that leaves a lasting impression. Get ready to harness the incredible power of video to grow your business and connect with your audience on a whole new level.Tune in now and start crafting your brand's cinematic masterpiece! 🍿🌟I'd love to hear what you thought of the episode, tag us in a story or send me a DM on Instagram! Join our free Facebook Community to help you grow your business to consistently fully booked.

Are you stuck waiting for confidence to take that leap in your business? It's time to rewrite the narrative! In this invigorating episode of the Pregnancy & Postnatal Entrepreneurs Collective Podcast, join host Niamh Cassidy, a seasoned childbirth educator, lactation consultant, and business mentor, as she dismantles the myth that you need to be confident before taking action.Discover why courage is the true driving force behind entrepreneurial success. Explore how taking action, even when you're not feeling confident, can lead to incredible growth and self-assurance. Niamh shares personal stories and actionable strategies that will empower you to embrace courage and step out of your comfort zone.Don't miss this episode, where you'll learn why confidence is a by-product of courageous action, not the other way around. Tune in and unlock the transformative power of courage in your entrepreneurial journey. It's time to rewrite your story and embrace the fearless entrepreneur within!What not join our free courageous community today?  Join our free Facebook Community to help you grow your business to consistently fully booked.

In this inspiring installment, Niamh engages in conversation with the remarkable Christine Staricka, IBCLC, as they delve into the art of becoming a sought-after speaker in the birth & postpartum world.Christine, a seasoned International Board-Certified Lactation Consultant and childbirth educator and the creator of the transformative "First 100 Hours Masterclass." which has has empowered countless professionals working with postpartum families to optimize early lactation, making her an authority in her field.Not only is Christine an expert in her own right, but she's also the driving force behind Baby Café Bakersfield, California's inaugural licensed Baby Café, since 2014. As if that weren't enough, she hosts the Evolve Lactation Community, a membership and coaching program that nurtures aspiring and novice lactation consultants, is the host of the "Lactation Training Lab" podcast and serves as a faculty member at the prestigious GOLD Lactation Academy. In other words, when it comes to lactation, and speaking, Christine is the go-to source.In this episode, Christine generously shares her invaluable insights on how she embarked on her speaking journey and spills the beans on the tips and tricks to secure speaking opportunities that'll have you booked solid. Whether you're a seasoned speaker looking to up your game or a novice eager to break into the world of birth & postpartum conferences, this episode is packed with wisdom that can elevate your speaking career.Join us as we explore the importance of speaking, not just as a means to share knowledge but as a powerful tool to elevate your professional profile, reach a broader audience, and positively impact the lives of pregnant & postpartum families. Tune in, take notes, and get ready to step into the spotlight as a sought-after speaker!Don't miss this opportunity to learn from the best in the field. Hit play, and let's dive into the world of speaking excellence with Christine Staricka. Find out more about Christine below Evolve Lactation Community Lactation Training Lab PodcastJoin our free Facebook Community to help you grow your business to consistently fully booked.