Marketing Solutions for Local Law Firms

Frank Demming

This local marketing podcast, hosted by Frank Demming, has been created to primarily help attorneys market their respective law firms effectively by using proven digital marketing strategies. It will help you with what is working now, and what strategies you should consider replacing. We discuss topics like Paid Advertising (PPC), Display Advertising, Search Engine Optimization (SEO), OmniChannel Marketing, and much, much more. We will also have guests that will discuss topics surrounding their particular service and how they can be of service to our listeners. Since this is a podcast for local law firms, in addition to the digital marketing advice we are also providing our listeners with sound business growth activities that are necessary for today's business environment.
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Episodes

Empower your Business with White Wing
Yesterday
Empower your Business with White Wing
Joshua Schneeloch was born in 1969 in a tiny German village, a black orphan abandoned on the first day of his life. The son of an unwed white German woman and an anonymous Black-American GI, the baby Joshua was given up for adoption at birth and grew up cloistered in a secluded Catholic convent in a bucolic German village, nestled on the southwest border of France. Raised by nuns, young Joshua knew nothing of his birth family and therefore struggled to create an identity for himself in a world where he was unlike anyone else around him. During his childhood, Joshua lived an amazing life but always longed to understand his place in the world.After leaving the convent – emancipated and alone -- as an 18-year-old young man, Joshua began to discover himself, or more accurately, to create an identity for himself, as if painting on a plain white canvas. He joined the German military for three years and became an expert marksman and driver. He began to venture out into a world unlike anything he experienced in the 19th-century monastery he grew up in, learned to speak English, and went back to school. He traveled for the first time to America in his early 20s when he met the brother of his nun, Siegfried, of Siegfried and Roy fame, in Las Vegas. Not soon after returning to Germany, Joshua was discovered by one of Europe’s top fashion designers and soared to fame and celebrity in an instant.Connect with Joshua:Pre order his book: https://www.amazon.com/dp/B0CLTZTQFQ?ref_=pe_3052080_276849420LinkedIn: Joshua: https://www.linkedin.com/in/joshuaschneeloch/White Wing: https://www.linkedin.com/company/wwis/General Info: Need help with your law firm's digital marketing? Check out these case studies of some killer results we have gotten for law firms just like yours.Click here to review the case studies: https://lbmsllc.com/lp-attorneys/Click here for a free online presence report and marketing analysis. Connect With Us On Social Media:Facebook: https://www.facebook.com/lbmsllcInstagram: https://www.instagram.com/lbmsllc/Twitter: https://twitter.com/lbmsllcLinkedIn: https://www.linkedin.com/company/local-business-marketing-solutionsAlignable: https://www.alignable.com/fanwood-nj/local-business-marketing-solutionsConnect With Frank Directly on LinkedIn: https://www.linkedin.com/in/fdemming/YouTube: https://www.youtube.com/@lbmsllc
Dignified and Professional Digital Marketing for Lawyers and Law Firms
Feb 14 2024
Dignified and Professional Digital Marketing for Lawyers and Law Firms
Doug Bradley is the President and Founder of Everest Legal Marketing. His commitment to trust and ethical business practices sets him apart from the unethical practices of some in his industry. He values strong relationships with his clients and strives for excellence in his work.His journey began with a 1979 Camaro, which he broke and repaired endlessly as a young driver. This hands-on approach sparked his curiosity about how things work.He pursued a double major in Business Administration and Broadcasting at the University of La Verne while juggling two jobs, marriage, and homeownership. Despitethe challenges, he graduated with a 3.4 GPA, shaping his character and work ethic.Afterward, he entered the advertising world, working at Dex Media and witnessing the decline of yellow page advertising during the Great Recession. He transitionedto Lawyers.com, where he excelled in a new industry, mastering SEO through necessity and self-teaching.When Martindale-Hubbell sold Lawyers.com, he decided to secure his financial independence, founding Everest Legal Marketing, LLC, providing SEO, website design, and content marketing to attorneys across the country.FREE SEO AUDIT: https://www.everestlegalmarketing.com/seo-analysis/General Info: Need help with your law firm's digital marketing? Check out these case studies of some killer results we have gotten for law firms just like yours.Click here to review the case studies: https://lbmsllc.com/lp-attorneys/Click here for a free online presence report and marketing analysis. Connect With Us On Social Media:Facebook: https://www.facebook.com/lbmsllcInstagram: https://www.instagram.com/lbmsllc/Twitter: https://twitter.com/lbmsllcLinkedIn: https://www.linkedin.com/company/local-business-marketing-solutionsAlignable: https://www.alignable.com/fanwood-nj/local-business-marketing-solutionsConnect With Frank Directly on LinkedIn: https://www.linkedin.com/in/fdemming/YouTube: https://www.youtube.com/@lbmsllc
Social Media Unlocked
Feb 7 2024
Social Media Unlocked
Karlyn Ankrom is the founder and lead strategist of Oh Snap! Social and creator of the Fan Firestarter Framework, a new approach to social media marketing made specifically for businesses “tempted to fake their own death and flee to Tahiti at the mere thought of content creation.” Karlyn developed her user-friendly strategy after working for a decade with a variety of brick and mortar businesses who were decidedly social allergic, not because they didn’t want to do social media, but because they were intimidated by it. In response, her new system helps newbies get on the fast track to “unsticking their social media” in just one hour per week.Connect with Karlyn:Website: https://ohsnapsocial.comLinkedIn: https://www.linkedin.com/in/karlynankrom/General Info: Need help with your law firm's digital marketing? Check out these case studies of some killer results we have gotten for law firms just like yours.Click here to review the case studies: https://lbmsllc.com/lp-attorneys/Click here for a free online presence report and marketing analysis. Connect With Us On Social Media:Facebook: https://www.facebook.com/lbmsllcInstagram: https://www.instagram.com/lbmsllc/Twitter: https://twitter.com/lbmsllcLinkedIn: https://www.linkedin.com/company/local-business-marketing-solutionsAlignable: https://www.alignable.com/fanwood-nj/local-business-marketing-solutionsConnect With Frank Directly on LinkedIn: https://www.linkedin.com/in/fdemming/YouTube: https://www.youtube.com/@lbmsllc
Meet The Attorney: Employment and Human Resources for Small Business & Non-Profits
Jan 31 2024
Meet The Attorney: Employment and Human Resources for Small Business & Non-Profits
Zealous advocate of LGBTQ+ issues who is the Founder and Owner of Zaylore Stout & Associates where he helps employers foster inclusive workplaces and represents HIV+ and transgender employees who have faced discrimination. The Minneapolis St. Paul Business Journal recognized Zaylore Stout & Associates with their Business Pride award. He is an impassioned advocate for change in the communities in and around the Minneapolis-St. Paul area. Leading by example, he serves as a board member with RECLAIM (an LGBTQIA+ non-profit) and volunteers with the LGBT Law Clinic. His first book Our Gay History in Fifty States has been awarded the 2020 Human Relations Gay Awareness Book of the Year, Foreword INDIES Book Award for the LGBTQ+ (finalist in the Adult Non-Fiction category), and 2020 Best Book Award through the American Book Fest. As an expert, he is sought after as a public speaker with experience on the local and national level. He’s been an honored guest speaker to high-profile media outlets, Fortune 500 companies, law conferences, community activist meetings, and in government settings. Their range of experience, expertise, advocacy, and professional presence make them an attractive option for your story.Connect with Zaylore:Website: www.stoutslaw.comLinkedIn: https://www.linkedin.com/in/zaylore-stout-esq-sphr%C2%AE-shrm-scp-a867324/General Info: Need help with your law firm's digital marketing? Check out these case studies of some killer results we have gotten for law firms just like yours.Click here to review the case studies: https://lbmsllc.com/lp-attorneys/Click here for a free online presence report and marketing analysis. Connect With Us On Social Media:Facebook: https://www.facebook.com/lbmsllcInstagram: https://www.instagram.com/lbmsllc/Twitter: https://twitter.com/lbmsllcLinkedIn: https://www.linkedin.com/company/local-business-marketing-solutionsAlignable: https://www.alignable.com/fanwood-nj/local-business-marketing-solutionsConnect With Frank Directly on LinkedIn: https://www.linkedin.com/in/fdemming/YouTube: https://www.youtube.com/@lbmsllc
Digital Marketing for Local Businesses
Jan 17 2024
Digital Marketing for Local Businesses
Kristaps Brencans started as a Project Manager at On The Map Marketing in 2015 and now runs the day-to-day operations as the company’s chief executive officer. He has been pivotal in implementing the company’s entrepreneurial operating system (EOS), which has better aligned the teams, helped structure meetings, and created a culture of accountability by introducing core values. In his leadership, On The Map Marketing has become a notable law firm marketing agency serving 300+ active clients in their portfolio and has grown from $4M per year in 2020 to $6M in a couple of years. Outside of work, Kristaps is a proud husband and dad of three divas. He also takes a keen interest in running on the beautiful beaches in Miami as well as in calisthenics.Connect with Kristaps:Website: https://www.onthemap.com/law-firm-digital-marketing-agency/LinkedIn: https://www.linkedin.com/in/kbrencans/General Info: Need help with your law firm's digital marketing? Check out these case studies of some killer results we have gotten for law firms just like yours.Click here to review the case studies: https://lbmsllc.com/lp-attorneys/Click here for a free online presence report and marketing analysis. Connect With Us On Social Media:Facebook: https://www.facebook.com/lbmsllcInstagram: https://www.instagram.com/lbmsllc/Twitter: https://twitter.com/lbmsllcLinkedIn: https://www.linkedin.com/company/local-business-marketing-solutionsAlignable: https://www.alignable.com/fanwood-nj/local-business-marketing-solutionsConnect With Frank Directly on LinkedIn: https://www.linkedin.com/in/fdemming/YouTube: https://www.youtube.com/@lbmsllc
Does content marketing work for lawyers?
Dec 20 2023
Does content marketing work for lawyers?
In today’s digital landscape, law firms have recognized the need to adapt their marketing strategies to the evolving times. With face-to-face interactions limited during the pandemic, the importance of digital presence and engagement became paramount. Enter content marketing — a game-changer for lawyers seeking to connect with their clients in a meaningful way.As law firms dive into the realm of content marketing, many questions arise... What content truly resonates? How can we measure its impact? How do we ensure our clients find value in our creations? To shed light on these pressing matters, our experts at Comrade have written a blog post to answer all of your burning content marketing questions and give guidance on creating an effective content plan that search engines will rank highly.Discover how content marketing can pave the way for law firms to captivate audiences, attract prospective clients, and establish a unique online presence. Explore the best practices and examples tailored specifically for legal professionals, enabling you to navigate the strategic execution of content marketing with confidence.General Info: Need help with your law firm's digital marketing? Check out these case studies of some killer results we have gotten for law firms just like yours.Click here to review the case studies: https://lbmsllc.com/lp-attorneys/Click here for a free online presence report and marketing analysis. Connect With Us On Social Media:Facebook: https://www.facebook.com/lbmsllcInstagram: https://www.instagram.com/lbmsllc/Twitter: https://twitter.com/lbmsllcLinkedIn: https://www.linkedin.com/company/local-business-marketing-solutionsAlignable: https://www.alignable.com/fanwood-nj/local-business-marketing-solutionsConnect With Frank Directly on LinkedIn: https://www.linkedin.com/in/fdemming/YouTube: https://www.youtube.com/@lbmsllc
Meet The Attorney: Family Drama No More
Dec 13 2023
Meet The Attorney: Family Drama No More
Attorney Nexcy De La Rosa is a powerhouse Divorce and family law attorney in South Florida.  She owns her own firm located in Miami Lakes, Florida. She's a mom of a sassy 7-year-old.  She considers herself a lifetime student as a podcast junkie, a motivational fanatic, and traveling the world to learn about other cultures.  She's originally from the Dominican Republic but grew up in Miami, Florida.  She graduated from Florida State University and Nova Southeastern University.As a lawyer, she helps busy professionals and middle-class moms, dads, and spouses when they want to take control of their decisions and get their heads out of the sand.  We all know that most marriages and the bringing of life into this world with children...start out of an attraction, a positive feeling, or love but unfortunately, it leads to family drama no one wants to deal with.Many of her clients are the family breadwinners, who want to start a life, but don't want to lose their house, retirement, or their children.Attorney Nexcy's goal in every family's case is to find the unique opportunity to change someone's life from drama-filled to peace-filled.   She helps clients fight for what they really need for their children and themselves.Connect with Nexcy:Website: https://www.delarosamonroelawfirm.com/Facebook: https://www.facebook.com/delarosamonroelawfirmInstagram: https://www.instagram.com/DivorceinPeaceMiami/General Info: Need help with your law firm's digital marketing? Check out these case studies of some killer results we have gotten for law firms just like yours.Click here to review the case studies: https://lbmsllc.com/lp-attorneys/Click here for a free online presence report and marketing analysis. Connect With Us On Social Media:Facebook: https://www.facebook.com/lbmsllcInstagram: https://www.instagram.com/lbmsllc/Twitter: https://twitter.com/lbmsllcLinkedIn: https://www.linkedin.com/company/local-business-marketing-solutionsAlignable: https://www.alignable.com/fanwood-nj/local-business-marketing-solutionsConnect With Frank Directly on LinkedIn: https://www.linkedin.com/in/fdemming/YouTube: https://www.youtube.com/@lbmsllc
How User Experience Dictates SEO Rankings
Nov 29 2023
How User Experience Dictates SEO Rankings
In the SEO (search engine optimization) world, user experience is a game-changer. When you understand that search engines aim to present users with relevant, valuable, and user-friendly content, it reshapes how we assess our websites.Some of the top areas that can impact and improve user experience (UX) include:Page Loading Speed: Swift load times enhance both UX and SEO.Mobile Responsiveness: Mobile-friendly design is a must for higher rankings.Engaging Content: Quality content keeps users and search engines engaged.Intuitive Navigation: Easy navigation improves user satisfaction and signals to search engines.Reduced Bounce Rate: Relevant, engaging content lowers bounce rates, benefiting SEO.Using innovative technologies, we can narrow in and reach your target audience. Explore how we can help you meet your lead generation goals.  Visit our website: https://lbmsllc.comGeneral Info: Need help with your law firm's digital marketing? Check out these case studies of some killer results we have gotten for law firms just like yours.Click here to review the case studies: https://lbmsllc.com/lp-attorneys/Click here for a free online presence report and marketing analysis. Connect With Us On Social Media:Facebook: https://www.facebook.com/lbmsllcInstagram: https://www.instagram.com/lbmsllc/Twitter: https://twitter.com/lbmsllcLinkedIn: https://www.linkedin.com/company/local-business-marketing-solutionsAlignable: https://www.alignable.com/fanwood-nj/local-business-marketing-solutionsConnect With Frank Directly on LinkedIn: https://www.linkedin.com/in/fdemming/YouTube: https://www.youtube.com/@lbmsllc
Meet The Attorney: Navigating Business Owners' Biggest Tax Problems
Nov 22 2023
Meet The Attorney: Navigating Business Owners' Biggest Tax Problems
An attorney for over 35 years, Karen founded Tenenbaum Law, P.C., which helps individuals and businesses facing IRS and New York State tax problems. Karen and her team have successfully represented clients in matters including:• Federal & State Audits• IRS Appeals & NY State Conciliation Conferences• Federal & NYS Collection Issues, including Liens, Levies, Warrants & Seizures• Offers in Compromise and Installment Agreements• Responsible Officer Assessments• NYS Residency Audits• NYS Sales Tax Audits• NYS Voluntary DisclosureKaren is a frequent speaker on IRS and NYS tax issues for numerous professional groups on topics such as New York State residency, IRS, and NYS collections, and more. She speaks at the NYU Tax Controversy Forum, NCCPAP Accounting & Tax Symposium, NYSSCPA Nassau and Suffolk All Day Tax Conferences, CPA Academy, Strafford, and many others. Karen’s knowledge and leadership have established her as a leading tax attorney in the NY area. Karen has been honored with various awards such as New York Super Lawyers, Top 50 Women Lawyer of New York by Super Lawyers, Top 50 Most Influential Women in Business Hall of Fame, 2023 Woman Leader in Law, Outstanding Women in Law, Top Lawyers, and Leadership in Law. Karen has been quoted in numerous articles in Bloomberg Business News, Money Magazine, Long Island Business News, The Daily News, and more on the topics of NYS Residency and NYS Tax Collection issues.Connect with Karen:Website: https://litaxattorney.comLinkedIn: https://www.linkedin.com/in/karentenenbaumtaxattorney/General Info: Need help with your law firm's digital marketing? Check out these case studies of some killer results we have gotten for law firms just like yours.Click here to review the case studies: https://lbmsllc.com/lp-attorneys/Click here for a free online presence report and marketing analysis. Connect With Us On Social Media:Facebook: https://www.facebook.com/lbmsllcInstagram: https://www.instagram.com/lbmsllc/Twitter: https://twitter.com/lbmsllcLinkedIn: https://www.linkedin.com/company/local-business-marketing-solutionsAlignable: https://www.alignable.com/fanwood-nj/local-business-marketing-solutionsConnect With Frank Directly on LinkedIn: https://www.linkedin.com/in/fdemming/YouTube: https://www.youtube.com/@lbmsllc
Meet The Attorney: 5 must knows about Estate Planning
Nov 8 2023
Meet The Attorney: 5 must knows about Estate Planning
Nalini S. Mahadevan is the Principal Attorney with MLO Law LLC and has been in practice since 2003, specializing in Immigration, Estate Planning, and Business Law.  Her clientele includes both corporate employers and individuals.  Her law practice is City of St. Louis Local Minority Business Enterprise (MBE),  Women Business Enterprise (WBE), WOSB (Women Owned Small Business), and Women Business Enterprise National Council (WBENC) certified.MLO LAW LLC is headquartered in St. Louis with two additional offices in Chicago and Atlanta.Nalini’s career started off as a corporate lawyer in India before relocating to the United States. She holds an undergraduate degree in Accounting, a Master’s Degree in Law from the University of Mumbai, India, an MBA from Washington University in St. Louis, and a JD from Saint Louis University School of Law. She taught Law Practice Management and Immigration Law as an Adjunct Professor at Saint Louis University School of Law.Nalini is extensively engaged in community development and volunteers her time as an advisor to several local non-profits from the Indian community in St. Louis. She recently co-founded a group to empower immigrant women here in St. Louis, called Immigrant Professional Women’s Network in STL. One of Nalini’s earlier legacies is being one of the founding members of the South Asian Bar Association of Metropolitan St. Louis (SABA).  Nalini is also a mentor with SCORE (a non-profit organization dedicated to helping small businesses get off the ground). As a migrant, woman, and a businesswoman, she understands the challenges that entrepreneurs have when starting a business.She is a well-respected attorney with a great sense of humor making her a frequent speaker for the Missouri Bar, the Missouri Bar Association of St. Louis (BAMSL), the World Trade Center, St. Louis, Chamber of Commerce organizations, non-profit groups, and women business owner groups. Nalini sits on several Boards, providing her expertise and knowledge.Connect with NaliniWebsite: https://www.mlolaw.us/LinkedIn: https://www.linkedin.com/in/nalinimahadevan/General Info: Need help with your law firm's digital marketing? Check out these case studies of some killer results we have gotten for law firms just like yours.Click here to review the case studies: https://lbmsllc.com/lp-attorneys/Click here for a free online presence report and marketing analysis. Connect With Us On Social Media:Facebook: https://www.facebook.com/lbmsllcInstagram: https://www.instagram.com/lbmsllc/Twitter: https://twitter.com/lbmsllcLinkedIn: https://www.linkedin.com/company/local-business-marketing-solutionsAlignable: https://www.alignable.com/fanwood-nj/local-business-marketing-solutionsConnect With Frank Directly on LinkedIn: https://www.linkedin.com/in/fdemming/YouTube: https://www.youtube.com/@lbmsllc
Meet The Attorney: Women Blasting Through The Proverbial Glass Ceiling
Oct 25 2023
Meet The Attorney: Women Blasting Through The Proverbial Glass Ceiling
Karen D. Fultz, Esquire is a licensed attorney, a runner, a former marathoner, and now clothing designer and founder of ObservaMé®, LLC which manufactures and sells original design athletic apparel from its facility located in Tampa, Florida. Fultz, an attorney and former Thomas M. Cooley law school professor & assistant dean, earned her bachelor’s degree in International Relations at Michigan State University and juris doctor from Thomas M. Cooley Law School. Her legal career began in 1998 in Atlanta, GA. In 2002, Fultz joined the national law firm, Cozen O’Connor Atlanta Office, wherein she became a Partner in 2005, in the same year she was elected to serve as President of the oldest African American voluntary bar association, Gate City Bar. Fultz served on committees and provided countless hours of pro bono work. She was honored as one of the best 40 attorneys under 40 in the U.S. by the National Bar Association. Fultz is an Honorary Commander for the U.S. Air Force, MacDill Air Force Base, and currently serves as a board member for the American Breast Cancer Foundation and Tampa Bay Community Foundation. Founder & President of the Fannie Mae Fultz Foundation.Fultz also serves as a motivational speaker and coach with a focus on navigating obstacles in legal and/or entrepreneurial career pathing.Connect with Karen:Website: https://www.observame.net/LinkedIn: https://www.linkedin.com/in/karen-fultz-7787b216/General Info: Need help with your law firm's digital marketing? Check out these case studies of some killer results we have gotten for law firms just like yours.Click here to review the case studies: https://lbmsllc.com/lp-attorneys/Click here for a free online presence report and marketing analysis. Connect With Us On Social Media:Facebook: https://www.facebook.com/lbmsllcInstagram: https://www.instagram.com/lbmsllc/Twitter: https://twitter.com/lbmsllcLinkedIn: https://www.linkedin.com/company/local-business-marketing-solutionsAlignable: https://www.alignable.com/fanwood-nj/local-business-marketing-solutionsConnect With Frank Directly on LinkedIn: https://www.linkedin.com/in/fdemming/YouTube: https://www.youtube.com/@lbmsllc
Meet The Attorney: The Power of Empathy in the Law
Oct 11 2023
Meet The Attorney: The Power of Empathy in the Law
Duane Light has been a licensed attorney for over 30 years. He has seen people's cases suffer because of debilitating emotions and not knowing how to be most effective in the legal system. He became a certified meditation teacher and developed a process to mentally, emotionally, and physically "tune up" his clients so they can be calmer, more focused, and strong for their case.He became aware that everything was important when interviewing clients: their pain, worries, regrets, fears, anger, and the whole social, historical, and personal background of their drama. He learned that his clients needed to be fully heard and understood. As he began to incorporate more meditation and emotional aspects into his work with his clients, he gained insight into how to help them effectively resolve their cases, whether through negotiation, mediation, or trial. Connect with DuaneWebsite: https://www.peaceinthelaw.com/LinkedIn: https://www.linkedin.com/in/duane-light-76111b6/General Info: Need help with your law firm's digital marketing? Check out these case studies of some killer results we have gotten for law firms just like yours.Click here to review the case studies: https://lbmsllc.com/lp-attorneys/Click here for a free online presence report and marketing analysis. Connect With Us On Social Media:Facebook: https://www.facebook.com/lbmsllcInstagram: https://www.instagram.com/lbmsllc/Twitter: https://twitter.com/lbmsllcLinkedIn: https://www.linkedin.com/company/local-business-marketing-solutionsAlignable: https://www.alignable.com/fanwood-nj/local-business-marketing-solutionsConnect With Frank Directly on LinkedIn: https://www.linkedin.com/in/fdemming/YouTube: https://www.youtube.com/@lbmsllc