David formulated a strategy for a tribute band he’s been playing with for a long time. Having launched a new podcast and merch line, the strategy gained immediate traction, helping the band land a lucrative gig. In this episode of Creativity Excitement Emotion, David shares the concept that changed everything for the band. Download the PDF Transcript Sponsors: Productivity, Performance & Profits Blackbook: Get a free copy of the “Definitive Guide to Productivity for Artists and Entrepreneurs.” Highlights: 00:17 – Starting a new podcast and merch line 00:33 – What the top artists and businesses are doing that others aren’t 01:25 – The different types of content and their advantages and disadvantages 02:05 – Busying yourself with activity attracts customers 03:25 – If you aspire to something greater in your music career, do this 04:18 – Always show that something is going on Transcript: One of my projects beginning last year in November [2022] was getting a new podcast and merch line started for the Def Leppard tribute band that I play in called Adrenalize. One of the reasons that we decided to do anything with that to begin with is to show activity. If you have a website that's not frequently updated, as much as you might think, like, “Okay, so what are people expecting,” right? It takes a while to come up with a new release or “We couldn't take time away from our jobs and our lives to film a video or write a blog post. “So, what do people want?” As much as you might think that… And I think the people who are doing the best in music and honestly, business and most areas of life are those who make it a point to come out with something, with some regularity. You can figure out a way to do it every month, but honestly, for most people, it's a weekly minimum. And if you can do it, do it daily. That would be my suggestion. It doesn't matter whether it's a blog post, a podcast episode, or a video. I think video gives people a direct connection to you, but podcasts benefit you too, because that's one way to get into people's pockets, and into their lives, right? You get to interact with them through the audio medium. They're going to listen to you as they're jogging, doing the dishes, or going for a walk. Whatever it might be, people are going to give you 30 minutes to an hour of their life to listen to you and get to know you. But that's not the point. In terms of content types, choose one, do it, and do it with frequency. That's more the point. And this was based on a book I'd read. I'll find the book and put it in the show notes. I just can't think of the exact title right now. I think it might've been Creative Mind and Success [by Ernest Holmes]. He talks about – and this perspective comes from an older time – he talks about the fact that if you've got a storefront, you should be constantly reorganizing your products and putting them in a new place. Busying yourself with activity attracts customers. It attracts people to your business. It's a great principle. It is correct. So, I suggested to the band leader of Adrenalize… I'm not the one running this show, but I've had a lot of sway in it… I said, “Look, let's begin to show that we've got some activity. Something should always be happening on the website.” So, we got the podcast started and we launched the merch line. And I don't think we recorded and published more than three or four episodes. And I think the gig in downtown Calgary got booked within a month. An outdoor gig of all things. I just finished it. It's, September 16th [2023] as I record this audio. And it was incredible. First, understand. It's not all about money, right? But We got paid $1,500 to do this gig. That's four people. You can do the math, right, as far as how much each person makes? I'm not going to sit here and tell you that that's astronomical. But I do think it's an amount that most musicians and most bands would be like,