Ben wraps up his talk with Tech Executive Consultant, Speaker, and Author, Aviv Ben-Yosef, In part two, Aviv shares his approach to helping clients identify what matters most to drive their business forward. He explains his process for getting to the heart of an organization's challenges and goals, and how he then advises them on transforming their technology strategy. They also discuss the inspiration behind Aviv's two books. The Tech Executive Operating System provides a blueprint for aligning engineering with business objectives. Capitalizing Your Technology to Disrupt and Dominate Your Markets offers concrete strategies to turn your tech from a cost center into a strategic asset. Aviv shares key insights from his books, including how to think beyond short-term gains and build an engineering culture focused on long-term market leadership. He talks about common mindset shifts needed to unlock an engineering team's full disruptive potential. Tune in to gain invaluable perspective from Aviv on how leaders can transform their technology strategy to compete and win in the modern digital landscape.