In today's digital age where buyers are more informed, a well-designed and optimised website can be a powerful tool to attract and convert potential customers for your B2B tech business.

But where do you start?

In this podcast, I talk to Sam Dunning, Co-Owner at Web Choice about the key steps to creating a B2B website that not only looks great but also drives leads and delivers results.

We cover:

• The single biggest mistake B2B companies make when building a new website
• What a lead generating website needs to have
• Does the CMS it's built on really matter?
• Pricing page - yes or no?
• How to do SEO properly and rank for keywords quickly
• The reality of how long SEO takes
• Tactics Sam is executing to drive leads into his business (which you can steal)

And so much more.

Market Mentors is brought to you by Matt Dodgson, Co-Founder of Market Recruitment. Market Recruitment is a recruitment agency that connects B2B Tech & SaaS businesses with top class marketers to help them grow.

If you'd like to be a future guest on the Market Mentors podcast you can apply here.