In the digital age, data is king. And for B2B marketers, this treasure trove of information holds the key to unlocking new opportunities and driving demand.

But how exactly can data be used to achieve these goals?

In this podcast, I talk to John Webb, Founder and CEO of Get2Growth, about the power of data in the B2B market and provide actionable insights on how to leverage it effectively.

We cover:

• What the opportunities are for B2B companies that sit on a lot of data right now
• Why aren’t B2B companies able to utilise their data?
• What could B2B companies be doing to capture more data in the first place?
• How would you suggest they turn that data from unknown to a known audience?
• What companies need to be aware of from a legislation point of view
• How should companies start to build a demand generation engine?
• How did John and the Spiceworks team utilise the data they had, and how did that influence their revenue?
• The skills and attributes that John believes makes someone good at demand generation

And so much more.

Market Mentors is brought to you by Matt Dodgson, Co-Founder of Market Recruitment. Market Recruitment is a recruitment agency that connects B2B Tech & SaaS businesses with top class marketers to help them grow.

If you'd like to be a future guest on the Market Mentors podcast you can apply here.