In today's fast-paced world, attention spans are shrinking, and the demand for quick and easily consumable content is on the rise. As a result, many companies are turning their long-form content into short-form content to cater to these changing preferences.

But how?

So in this podcast, I talk to Anthony Leung, the Founder of Mean Write Hook about how to do it.

And as someone who's worked in social media and content marketing for B2C companies like Pret a Manger, Just Eat, and Simba Sleep, as well as B2B brands like Rackspace and Rentokil Initial, he's worth listening to.

We cover:

• Why companies should be thinking about turning long-form content into short-form gold
• Why some companies struggle with this
• Where people should start with something like this
• How people should distribute short-form content
• Recommended tools to create this type of content
• What metrics to measure and why

And so much more.

Market Mentors is brought to you by Matt Dodgson, Co-Founder of Market Recruitment. Market Recruitment is a recruitment agency that connects B2B Tech & SaaS businesses with top class marketers to help them grow.

If you'd like to be a future guest on the Market Mentors podcast you can apply here.