What's the secret recipe of a best-selling book description?

Letters & Numbers

Sep 26 2023 • 12 mins

Now that more books are purchased online, including print books, it’s vital that we understand how the best book descriptions work, and what role blurbs play.

Each book has its own distinct flavour, but the professionalism with which it is presented, and the quality of its ingredients – cover, spine, blurb, formatting – do not differ wildly from book to book. So it is perhaps unsurprising that the blurbs covered over the last five episodes in this mini series on blurbs and book descriptions followed something akin to a ‘secret recipe’.

Join author, linguist, and mathematician-in-the-making Sarah on an exploration of the world through the lens of letters and numbers!


Links from this episode:

⁠⁠⁠⁠Download Sarah's blurb cheatsheet (for FREE)⁠⁠⁠⁠

⁠Example of a poorly-formatted description⁠ (scroll to end)

⁠Example of a well-formatted description⁠