#12 The Breastfeeding Video That Shouldn’t Have Been Made

The Next Feed: A Breastfeeding Podcast

Apr 19 2024 • 16 mins

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Did you see the 'icky' breastfeeding video on social media last week?
It was uploaded to instagram by one of Britain’s biggest parenting websites.
In it they asked people on the street "when should a mum stop breastfeeding their child?"
Responses included that mothers should breastfeed for "no longer than 6 months [as] it get's a bit on the icky side", and "as soon as they have teeth".
Comments underneath the video showed many were upset that it had been posted.  The social media account then deleted the video and issued an apology on their Instagram Stories.
In this episode we hear from YOU about why that question, and the responses used in the video (which were all negative towards breastfeeding), are doing no favours to support parents who want to breastfeed.





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