Sometimes when we are feeling all the burnout, feeling all the frustration, feeling like a creative Sahara desert and inspiration is nowhere to be found...we need to let it be.  On this episode of The Marketing In The Margins Podcast, I'm sharing the thing I did today that made a difference.  My life didn't change drastically, I didn't make $100k overnight but I did feel better. And we all know that sometimes just feeling better is all you need for your next right step.  So sit back and enjoy this quick episode all about allowing a reset and simply letting it be.  __________ 🔗 Connect with Katie: Threads - @katiekastnermarketing Instagram - @katiemkmarketing Blog - www.katiekastner.com Leave a review & know that you make a difference! 👉 Follow The Marketing and the Margins Podcast for more on marketing, mindset, and mastering the balance of life as an entrepreneur. And if you found value in this episode, please consider sharing it - growing a community is the best way to thrive in business and in life!

Social media burnout anyone? Yea, me too. But we need to market and promote our businesses online! What's the alternative? I've got 18 marketing tactics that are either low social or NO social! On this episode we chat about the bloom coming off the social media rose and how we can continue to market & grow our businesses in the online space without spending so much time, energy and valuable mental bandwidth on social media marketing. This episode is for you if: - you're growing a business using online marketing and you're feeling stuck with social media as your only option. - you're feeling burnt the f out on social content creation - you feel like you've tried all the tips and tricks and still don't have a clear social strategy - you're ready for something different in your business marketing Settle in, my love, I've got it all here for you!   Resources mentioned in this episode: Blog post: Small Business Marketing With Less Social Media? Yes Content Inc. Podcast - The New (Old) Content Entrepreneur Business Model    Connect with Katie: Threads - @katiekastnermarketing Instagram - @katiemkmarketing Blog - www.katiekastner.com   Leave a review & know that you make a difference!    👉 Follow The Marketing and the Margins Podcast for more tips on marketing, mindset, and mastering the balance of life as an entrepreneur. And if you found value in this episode, please consider sharing it with other entrepreneurs who could benefit from these insights!

Welcome back to The Marketing and the Margins podcast! This is where we talk about marketing your business, while also running your business and living your life.  On this week's episode, I'm sharing the 3 things I'd do differently if I started my business today -  knowing what I know as an entrepreneur with years under my belt.  Starting, running and growing a business can truly be lesson after lesson, and as part of the women entrepreneur community, I want to share some of those lessons. The 3 things I would have done differently: 1. Work on mindset from the beginning. It matters! 2. Spend as much time learning about your audience as you do you creating offerings for them. 3. Build multiple streams of income as you build your business.  And I want to hear from you! If you're a business owner with a few years experience, what would you do differently if you were starting over with all that knowledge? Head over to Insta and tell me! It's so important that we talk about the hard parts of business just as much as we celebrate the wins! __________ More resources & how to hang out with me! Get the marketing funnel workbook here: How To Build A Marketing Funnel For Your Small Business Free resources: All the freebies!   🔗 Connect with Katie: Instagram - @katiemkmarketing Threads - @katiekastnermarketing Blog - www.katiekastner.com   Leave a review & know that you make a difference!    👉 Follow The Marketing and the Margins Podcast for more tips on marketing, mindset, and mastering the balance of life as an entrepreneur. And if you found value in this episode, please consider sharing it with other entrepreneurs who could benefit from these insights!

Welcome back to The Marketing In The Margins podcast! Where we talk about the how-to of marketing your business, while also running your business and living your life.  This week's episode is all about lead magnets - sometimes called freebies - and how you can choose the right lead magnet topic and format for you and your audience.  This topic was actually chosen by my awesome audience over on Threads and lead magnets are one of those pieces of marketing content that doesn't get the love it deserves! In this episode, we cover: - Why you need a lead magnet for your business - How to decide what topic to focus on - Insights into choosing the right format for your lead magnet   Click here to check out all my freebies   🔗 Connect with Katie: Instagram - @katiemkmarketing Threads - @katiekastnermarketing Blog - www.katiekastner.com Leave a review & know that you make a difference!  👉 Follow The Marketing and the Margins Podcast for more tips on marketing, mindset, and mastering the balance of life as an entrepreneur. And if you found value in this episode, please consider sharing it with other entrepreneurs who could benefit from these insights!

Welcome back to another episode of the Marketing and the Margins podcast, where we talk about marketing your business, while also running your business and living your life.  This week: Marketing Funnels; What Are They? Do I Need One?  One of the topics/questions that comes up consistently for me in the "I have no idea" category are marketing funnels.  And I get it, there's A LOT out there to wade through and honestly, the funnel has been really overcomplicated! This episode is actually a Live I did on Instagram as part of the launch for my new workbook - How To Build A Funnel For Your Small Business - and I answered questions, riffed on a few things and gave some insight into creating a funnel that is right for you.  Key Points Discussed: What is a marketing funnel?: It's a much simpler idea than we've been led to believe. Not always "easy" to build, but simple to plan.  Do I need a marketing funnel?: The answer, annoyingly, is yes-ish. Does your funnel have to have a freebie?: It doesn't HAVE to but it sure does help! Other Tidbits: Getting of TikTok & falling in love with ThreadsWhy "fundamentals are the building blocks of fun" is my mantra Email sequences as a nurturing powerhouse Get the workbook here: How To Build A Marketing Funnel For Your Small Business   🔗 Connect with Katie: Instagram - @katiemkmarketing Threads - @katiekastnermarketing Blog - www.katiekastner.com   Leave a review & know that you make a difference!    👉 Follow The Marketing and the Margins Podcast for more tips on marketing, mindset, and mastering the balance of life as an entrepreneur. And if you found value in this episode, please consider sharing it with other entrepreneurs who could benefit from these insights!

It's Women's History Month & we are celebrating amazing women entrepreneurs who blazed a badass trail for the generations that followed them! On this episode of The Marketing In The Margins podcast, I'm sharing the story of 17 year old Eliza Lucas Pinckney.  Eliza took over her family's failing plantations in 1793 and within just a few years turned it all around.  In a time when women had quiet literally no rights, Eliza made not just a name for herself in business but also created a pretty impressive legacy!   🔗 Connect with Katie: TikTok - @katiekastnermarketing Instagram - @katiekastnermarketing Blog Articles - www.katiekastner.com   👉 Follow The Marketing and the Margins Podcast for more tips on marketing, mindset, and mastering the balance of life as an entrepreneur. And if you found value, inspiration or helpful resources in this episode, please consider sharing it with other entrepreneurs who could benefit from these insights!

Welcome back to another episode of the Marketing and the Margins podcast, where we talk about the how-to of marketing your business while also running your business and living your life! So you know you need to start doing some more strategic marketing for your business but you're not sure where to start... No problem! Start here! In this episode I lay out how to create your marketing mix. What is your Marketing Mix? It's the basic marketing strategies and info you need to begin crafting messaging and creating content to promote your business and reach your dream audience.  The Marketing Mix breakdown... Step 1 - Get to know your audience so so well. Know what their needs & desires are AND where they spend their time online. (This will help you plan where to create content and focus your efforts) Step 2 - Based on the info you gather about your dream audience, what content do you need to focus on?  Is it content you already feel confident creating? Is it content and platforms that you need to spend some time learning? Step 3 - Be ready to be flexible as your business evolves and your audience grows! Marketing is an art, not a science, so be in a learning & growth mindset always.  Use this is a solid jumping off point for planning and refining your marketing strategy!   🔗 Connect with Katie: TikTok - @katiekastnermarketing Instagram - @katiemkmarketing Blog - www.katiekastner.com   👉 Follow The Marketing and the Margins Podcast for more tips on marketing, mindset, and mastering the balance of life as an entrepreneur. And if you found value in this episode, please consider sharing it with other entrepreneurs who could benefit from these insights!

Welcome back to another episode of the Marketing and the Margins podcast, where we discuss the art of marketing your business while dealing with everyday chaos.  The Big Takeaways... Importance of Mindset: A positive mindset is vital for entrepreneurial success. Identifying Growth Areas: Self-improvement starts with recognizing areas for growth. Work Commitment: Mindset work involves confronting the issues that fuel negativity. Healing Benefits: Mindset shift triggers a transformative healing process. Self-Love Through Mindset: Nurturing your mindset is a profound act of self-care. Resources mentioned: 30 Days to Your Highest and Best: Free daily affirmations to foster growth and confidence.Rich As F*ck - Amanda Frances Homework (for my star students!) Start working on your mindset using the free affirmations resource. Share your mindset stories or strategies with me on Instagram. Let's chat about personal growth! 🔗 Connect with Katie: TikTok - @katiekastnermarketing Instagram - @katiemkmarketing Blog - www.katiekastner.com   👉 Follow The Marketing and the Margins Podcast for more tips on marketing, mindset, and mastering the balance of life as an entrepreneur. And if you found value in this episode, please consider sharing it with other entrepreneurs who could benefit from these insights!

Welcome back to another episode of the Marketing and the Margins podcast, where we talk about marketing your business, while also running your business and living your life.  Key Points Discussed: Loneliness in Entrepreneurship: We explore feeling isolated when running a business, especially as solopreneurs. During our weekly accountability call, I share a personal anecdote about how the phrase "the Lonely Hearts Club" sparked a conversation about this issue with a fellow entrepreneur friend. Passion for Business: Despite our love and passion for our businesses, solitude can sometimes feel overwhelming. I reflect on how this love for what we do can ironically lead us to a sense of loneliness, akin to being members of a "Lonely Hearts Club." Entrepreneurial Bravado: There's a common misconception that entrepreneurs are always confident and self-assured adventurers. While this can be true, we are also humans who crave community and connection. Finding Support: I stress the importance of seeking out networking groups and communities, such as FemCity, which I joined and found incredibly beneficial. These groups can act as a support system, providing camaraderie and advice. The Weight of Responsibility: I discuss the heavy burden of being solely responsible for the success or failure of your business and how this can contribute to feelings of loneliness. Lack of Immediate Support: Entrepreneurship can be particularly lonely for those without immediate support from family and friends. I emphasize the importance of finding a community that understands and supports your journey. Burnout and Creativity Loss: I share my experience with burnout and how it was linked to my loneliness. Recognizing the need for support and community was crucial in overcoming this challenge. Strategies to Combat Loneliness: Professional Networking Groups: I encourage listeners to search for and join professional networking groups, both online and in-person, to find like-minded entrepreneurs. Finding a Mentor: Having a mentor who is further along in their entrepreneurial journey can provide invaluable support and guidance. Seeking Professional Help: If loneliness leads to burnout or other mental health concerns, I recommend speaking with a therapist or mental health professional. Homework (for my star students!) I invite listeners who have experienced loneliness in their entrepreneurial endeavors to contact me via Instagram, DM, or email. Sharing our experiences can help us realize that we are not alone. Check out FemCity - click here   🔗 Connect with Katie: TikTok - @katiekastnermarketing Instagram - @katiemkmarketing Blog - www.katiekastner.com   👉 Follow The Marketing and the Margins Podcast for more tips on marketing, mindset, and mastering the balance of life as an entrepreneur. And if you found value in this episode, please consider sharing it with other entrepreneurs who could benefit from these insights!

Welcome back to another episode of the Marketing and the Margins podcast, where we talk about the how-to of marketing your business while also running your business and living your life! In this episode, I discuss the importance of creating content that resonates with your dream audience and share insights on making your marketing messaging impactful by ensuring it speaks directly to the experiences and perspectives of your target customers.  Key Takeaways: February Focus: This month is about reprogramming and rethinking our approach to business and life.Content Creation: Creating content that makes your audience feel seen and heard is crucial.Universal Experiences: Everyone has universal experiences, but the individual context can vary greatly.Content Buckets: I discuss using content buckets to organize content around universal experiences.Targeted Messaging: I emphasize the importance of creating specific messaging for individuals within the broader audience.Content Strategy: I share my strategy for balancing general messaging with specific, targeted content.Humanizing Marketing: I emphasize the goal of bringing humanity back into marketing and building genuine connections with audiences. HOMEWORK ASSIGNMENT (for my star students!) Identify a universal experience, create three personas with unique perspectives on that experience, and then craft content that speaks to one of those specific perspectives. Tag me on any social media content you create so I can give you an A+ and feedback! 🔗 Connect with Katie: TikTok - @katiekastnermarketing Instagram - @katiemkmarketing Blog - www.katiekastner.com   👉 Follow The Marketing and the Margins Podcast for more tips on marketing, mindset, and mastering the balance of life as an entrepreneur. And if you found value in this episode, please consider sharing it with other entrepreneurs who could benefit from these insights!

Welcome back to another episode of the Marketing and the Margins podcast! This is where we talk about the how-to of marketing your business, while running your business and living your life.  In this episode, I dive deep into the process of Content Mapping. When it comes to planning your content, this step-by-step process takes the guesswork out of it all and makes everything more strategic.  In this episode I use my free guide - Content Mapping In An Hour - as the template and you can download that right here. 🌱In this episode: What is the Content Mapping?Why is it so helpful to your content planning process?How do identify your dream audienceIdentifying content buckets & the content to fill themAn overview of what the customer journey isA few right-now tips for creating content for your digital business The content mapping process is super valuable and can be done with new or existing content so dive in with me & let's map some killer content!     🔗 Connect with Katie: TikTok - @katiekastnermarketing Instagram - @katiemkmarketing Blog - www.katiekastner.com

Welcome back to another episode of the Marketing and the Margins podcast! This is where we get real about juggling the art of marketing your business while also living life! We are doing it all in the margins, babydolls, and we're keeping it real along the way!   In this episode, I dive into the concept of my "Seed in the Snow" month - something that's become a yearly tradition of mine. I use January as a time for recalibration and planning after the hectic holiday season.  Despite the cold, challenges and general chaos of the season, I emphasize the importance of using this time to reset personally and professionally. I discuss how I've learned to embrace this period for stillness and preparation rather than rushing into new launches or projects. 🌱In this episode: What is the "Seed in the Snow" mindset?January (or any month, day, hour you choose) can be the perfect time for recalibration.The importance of planning over immediate action.Reflecting vs. rushing – finding the balance for better outcomes.Why big business launches might need to wait.Reestablishing routines and order in your life and home.Prioritizing self-care and health in the new year.How can the family get involved and benefit from this mindset? I also touch on the importance of self-care, especially as I navigate my recent Lupus diagnosis, and how my family has adopted this mindset, benefiting from the calm and structure it brings. I encourage listeners to consider adopting a "Seed in the Snow" mindset in their own lives, whether for a month, a weekend, or just an afternoon, to build a strong foundation for the year ahead. 4 Key Aspects of My “Seed in the Snow” Approach: Prioritizing planning over immediate action.Reflecting on ideas rather than hastily executing them.Avoiding big business launches in January.Reestablishing routines and order in both my personal life and business ___________________________ 🔗 Connect with Katie: TikTok - @katiekastnermarketing Instagram - @katiemkmarketing Blog - www.katiekastner.com 👉 Follow The Marketing and the Margins Podcast for more tips on marketing, mindset, and mastering the balance of life as an entrepreneur. And if you found value in this episode, please consider sharing it with other entrepreneurs who could benefit from these insights!

Welcome back to another episode of The Marketing and the Margins podcast! This is where we get real about juggling the art of marketing your business and dealing with the everyday chaos. In this episode, I'll share my journey and give you some top strategies for tackling those mindset blocks that can slow down your business growth. So, sit back, relax, and let's dive in!   🧠 In this episode: My approach to business planning in January and why it's her "seed in the snow" month.The importance of mindset work in marketing and entrepreneurship.A three-step process to identify, reframe, and overcome limiting beliefs.My battle with a mindset monster and how she's working through it.Practical tips for finding evidence to debunk your limiting beliefs. Three-Step Process to Overcoming Limiting Beliefs:   Identify Your Limiting Beliefs: Be brutally honest with yourself to pinpoint the narratives holding you back.   Reframe Each Belief: Use positive, supportive language to shift your perspective on these beliefs.   Find Concrete Evidence: Find real-life proof that contradicts your limiting beliefs and reinforces your reframed mindset.   🔗 Connect with Katie: TikTok - @katiekastnermarketing Instagram - @katiemkmarketing Blog - www.katiekastner.com   👉 Follow The Marketing and the Margins Podcast for more tips on marketing, mindset, and mastering the balance of life as an entrepreneur. And if you found value in this episode, please consider sharing it with other entrepreneurs who could benefit from these insights!

When we started to let the internet define what success actually is. Let's take a deeper look at the TikTok-ification of success and why its better to define it for yourself than let the algorithm do it's thing. ___________________ Wanna be pals? Follow me & let's hang out! Instagram - @katiekastnermarketing TikTok - @katiekastnermarketing Website - www.katiekastner.com

There's been a lot of 2024 marketing trends talked about but which ones actually apply to you, the small business owner.  I've sifted through it all and pulled out 4 trends that matter to your small business & that you, the solopreneuer doing it yourself, can start to use! Trend 1 - Good 'Ole AI  Trend 2 - Interactive Live Content For Community Building Trend 3 - Thinking of Social Content As Search Results Trend 4 - Sharing Brand Value To Build Business _________________ Wanna be pals? Follow me & let's hang out! Instagram - @katiekastnermarketing TikTok - @katiekastnermarketing Website - www.katiekastner.com

The first episode! We talk marketing for soloprenuers, entrepreneur life and all the big dreams that get built in the margins.  I'm Katie, your host! I'm a marketing strategist, content writer, WFH mom& all around margins-of-life master! TikTok - @katiekastnermarketing Instagram - @katiekastnermarketing