Welcome to INCRMNTAL’s Podrick the Podcast, the podcast that brings you insightful conversations with thought leaders and experts from the marketing technology world. Our latest series is called Orchestrating Measurement - an audio continuation of the white paper we’ve recently published. (find it here: https://lp.incrmntal.com/whitepaper-marketing-measurement-orchestration)

Our guest today is a true pioneer in the field: Anton Bugaev, Data Analyst @ Bolt , an individual who has made a profound impact in marketing measurement for their company. We're truly honored to have him with us today.