Bill Magnuson is the co-founder and CEO of Braze ($BRZE), a publicly traded customer engagement platform valued at over $5 billion.

In this episode of World of DaaS:

• Growth of mobile technology
• Power of first-party relationships
• Modern martech mindset vs traditional advertising
• Tech company IPOs
• How SMS spam and fraud works
• Build vs buy martech strategies
• Toxic tech workplace culture and “family”

World of DaaS is brought to you by SafeGraph & Flex Capital. For more episodes, visit worldofdaas.buzzsprout.com, and follow us @WorldOfDaaS.

You can find Auren Hoffman on X at @auren and Bill Magnuson on X at @billmag

Follow World of DaaS @WorldOfDaaS

Editing and post-production work for this episode was provided by The Podcast Consultant (https://thepodcastconsultant.com)