Digital Transformation: Challenges, Strategies, and Digital Maturity

Feb 2 2024 • 49 mins

In this episode, Michaël Tartar discusses the importance of digitalisation for companies and the obstacles they may face. He introduces the Digital Internet Maturity Model, a framework he developed to assess a company's digital maturity. Michaël emphasises the need for coherence and balance in digitalisation efforts, and shares examples of gradual changes that can lead to significant business growth. He also highlights the importance of leadership and encourages companies to dare to try new digital tools and technologies.

Michaël Tartar is a CEO and Founder of DIMM.UP — a platform for diagnosing digital maturity and steering companies' digital transformation. With 30 years of experience, a background in consulting, and a deep understanding of the digital landscape, he co-developed the Digital Internet Maturity Model to help companies assess and improve their digital capabilities. He also co-authored a book, "La transformation digitale pour tous" (Digital Transformation for All), which offers insights and strategies for navigating the complexities of digitalisation in business.

Connect with Michaël:

DIMM.UP website

Chapters:

(00:00) Introduction

(00:52) In today’s episode

(01:34) Understanding digital transformation

(04:44) Obstacles to digitalisation

(11:00) Digitalisation is more than just automation

(16:20) Importance of gradual changes — for business growth and people

(19:50) The Digital Internet Maturity Model

(23:50) Different areas of digital maturity

(30:05) Why every company should assess their digital maturity level