As the 21 Podcast challenge reaches double figures, IRIS Sport's CEO and co-founder Peter Weber joins to talk about the new report discussing the findings of who was watching the Tokyo Olympics, and how. How has this changed since Rio 2016, and what further changes do we anticipate for Paris 2024?    Connect with Peter - https://www.linkedin.com/in/peter-weber-a621882/ Follow IRIS - https://www.linkedin.com/company/iris-sport/ www.iris.sport   Follow Stuart: https://twitter.com/stuart_levy Follow Jamie: https://twitter.com/JamietheColes Email the show: 21for21sportmedia@gmail.com  LEAVE A VOICE MESSAGE: https://anchor.fm/21-for-21/message --- Send in a voice message: https://anchor.fm/21-for-21/message Learn more about your ad choices. Visit podcastchoices.com/adchoices