Victoria Thain Gioia is the co-founder of Perelel Health, the first and only OB/GYN-founded vitamin brand offering clean, targeted nutrition for each distinct stage of a woman’s reproductive life cycle.

Tori holds an MBA from Harvard Business School and has a background in Finance and Strategy working for many eCommerce companies like Olive & June, Carbon 38 and the Honest Company.

But on top of it all, Tori is the mom to 3 littles ones ages 4 and under.

In this episode, Victoria and I chatted about

• How she launched a company mid-pandemic with 3 kids ages 3 and under (including giving birth a week before launch)
• How she and her co-founder, Alex started with a mission (not a product) to create a company that helped millennial moms where they’re at and then figured out which idea to pursue.
• Victoria’s journey through motherhood and how her child’s cleft inspired the launch of Perelel Health
• How to create a product and brand that you can trust
• Why they launched with 5 vitamin products vs. 1 and why the brand, story and customer’s journey played a huge role in their overall launch strategy
• The important nutrients and vitamins you need during each stage of pregnancy and postpartum

Perelel's targeted vitamins support a woman's health through all stages of motherhood from conception to each trimester of pregnancy to postpartum and beyond. They even just released a new formula targeting PCOS!

To learn more and if you're interested in trying out Perelel, go to https://perelelhealth.com and use the code ONACALL20 for 20% off your first month.

Follow Victoria at

• Website: perelelhealth.com
• IG: @perelelhealth // @vat26

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