The Soulcial Hour

Frances Leary

True marketing and business development aren’t about selling. They’re about authentic, soulful communication that focuses on the audience you serve. Building a thriving business stems from getting to the core of who you are and why you do what you do then defining your story and telling it in a way that will champion big ideas and generate big impact, on business growth and for the greater good. Business is integrated with personal aspects of life, and powerful communication centers around identifying your authentic message in order to “Be Soulcial” in your interactions. This means knowing how to identify your core values, how to tell your story, how to be authentic, how to serve your audience, how to integrate sales in a way that stays true to your core, how to be purpose-driven in your communication, and more. The Soulcial Hour brings you practical marketing and business growth information and tips, infused with some soul and inspiration to integrate in the process. read less

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Growing a Business On Purpose

Growing a Business On Purpose

In this episode of The Soulcial Hour, we will explore the concept of “living on purpose” with guest, Paul Roy, author of the newly released book, It Happened on Purpose. We will delve into what it takes to define our personal purpose and then apply those same principles to defining one’s business purpose. Learn how to set goals (a fitting exercise for the new year or for whenever you’re listening) that will enable you to build your business and succeed…on purpose.

Episodes

Growing a Business On Purpose

Growing a Business On Purpose

In this episode of The Soulcial Hour, we will explore the concept of “living on purpose” with guest, Paul Roy, author of the newly released book, It Happened on Purpose. We will delve into what it takes to define our personal purpose and then apply those same principles to defining one’s business purpose. Learn how to set goals (a fitting exercise for the new year or for whenever you’re listening) that will enable you to build your business and succeed…on purpose.

Discovering Your Soul Through a Nuke and Pave

Discovering Your Soul Through a Nuke and Pave

In this episode of The Soulcial Hour, we will explore the gift that comes with experiencing and overcoming great challenges in our personal and business lives. Special guest Laurie Dolhan will share her story of losing everything and starting over. We will discuss the growth that can come from such life experiences and how we can apply the lessons we learn in those circumstances to help us become better business people and better humans overall.

Building a Soulcial Company

Building a Soulcial Company

In this episode of The Soulcial Hour we will explore how to build a company that is founded on the soulcial principles of doing good that goes beyond the products and services you offer. We will dive into how you can build a team of enthusiasts and advocates who are in alignment with your core values and who champion your mission. Creating a soulcial organization goes beyond the CEO and the board of directors. If you’re a sole proprietor, it goes beyond just you. It’s about employees, partners, suppliers, customers and more. Learn how to identify the soulcial support you need to grow your business with purpose and with success.

Attraction or Sales: Serving up a Dish of Soul

Attraction or Sales: Serving up a Dish of Soul

The day of door-to-door sales is over, especially when it comes to the world of online communication. If you over-sell to your audience they will run (not walk) away. In this episode of The Soulcial Hour, learn how to use communication techniques that will attract your customers to you – instead of you having to chase them down. And guess what’s at the core of this attraction process? Soulcial communication, of course.

Fact or Folklore: The Legend of Marketing

Fact or Folklore: The Legend of Marketing

What is marketing really, and what does it have in common with myth and legend? In this episode of The Soulcial Hour, we will head down south to the swamps of Louisiana and go back in time to our host’s first search for a swamp monster that would pave her way for developing a unique folkloric approach to marketing. With special guest and folklorist, Ian Brodie, we will explore the viral nature of how contemporary legend spreads through social media and look at how an organization can use marketing to generate similar viral results. Discover the folkloric marketing principles that turn brands into legends.

Using Your Brand for Good

In this episode of The Soulcial Hour, we will talk with Corporate Social Responsibility expert Susan McPherson. We will explore the concept of corporate social responsibility and its role in business development today. Then we will delve into how we can define our corporate social responsibility and use that to drive the ways in which we make good things happen – for business growth and for a wider, positive impact.

The Impact of Tribal Marketing

The Impact of Tribal Marketing

In this episode of The Soulcial Hour, we will delve into the impact of tribal marketing with our guest, Jeffrey Van Dyk. We will explore the processes through which we connect most meaningfully with the people we serve and discuss how we can begin to create a higher level of impact with the work we do. Learn more about how to identify your own higher calling, and gain a deeper understand about how to create an intersection between transactional and transformational processes in your business in order to carve out your unique position that sets you apart from everyone else.

Soul Phone: Integrating your Story into Your Phone Conversations

Soul Phone: Integrating your Story into Your Phone Conversations

In this episode of The Soulcial Hour, we will explore the power of the telephone as a tool for business growth and to achieve our greater purpose. Our guest Mary Jane Copps, also known as The Phone Lady, will share her expertise on how to use the phone as an extension of who you are and how to build your story into your conversations.

Integrating Your Story Into Your Marketing

Integrating Your Story Into Your Marketing

In this episode of The Soulcial Hour, learn how develop your marketing strategy with your story at its core – and inject the soul of your business into all your communication. Discover techniques that will allow you to connect more deeply with your audience by communicating who you are and how you help your customers. By approaching marketing this way, every brochure, every social post, every blog is an extension of your story and further connects your business with your target audience in a meaningful way.

Telling Your Story

Telling Your Story

All businesses have a story. However, most don’t know what theirs is, and they certainly don’t know how to tell it. In this episode, hear from master storyteller Tim Magwood. Explore the 5 W’s and learn to develop a unique narrative that tells one story and one story alone: yours. Explore how to tell your story in a way that will impact your company culture in a meaningful way and to inspire powerful conversations that generate business growth.

Discovering Your Soul: Defining Your Business Passion and Purpose

Discovering Your Soul: Defining Your Business Passion and Purpose

In this episode of The Soulcial Hour, Frances Leary and guest Lisa Arie will prompt you to dig deep and answer the tough questions you may have lost along your path of business development. Reconnect with your passion, and discover your deepest why. Explore ways to embed that rediscovered purpose as the core of your business, its soul, and begin to thrive in businesses while simultaneously loving what you do.

Understand the Power of Being Soulcial

Understand the Power of Being Soulcial

In this episode of The Soulcial Hour, our host takes you behind the scenes of her own psyche to reveal when she first developed the processes involved in what she now calls Soulcial Communication. Learn how you can apply Soulcial principles to your organization and how this can propel business growth. Gain an understanding, also, of the devastating consequences that could impact your business should you choose to turn your back on what really means the most to your business: its soul.

The Soul of The Soulcial Hour, An Intimate Conversation with Your Host

The Soul of The Soulcial Hour, An Intimate Conversation with Your Host

At the soul of every successful business person is a great story. Listen in as your host, Frances Leary, reveals hers. From surviving the tests of the adolescent eighth grade classroom to searching for “Bigfoot” and living to tell about it, discover the journey that led this Texan-Canadian-Coloradoan folklorist to become an award-winning entrepreneur. Learn how she discovered the soul behind her work in the marketing world and how she now uses it to fuel everything she does.