October 1, 2021

Buffalo State Data Talk

Episode 11: Marketing and Social Media Analytics, an interview with Melanie McGovern and Lauren Kirchmyer from the Better Business Bureau

Episode 11 features part 1 of our two-part series talking to people from the Better Business Bureau (BBB). In this episode Melanie McGovern and Lauren Kirchmyer share how they use data to improve their outreach and social media marketing and show their accredited businesses the value that they bring. By leveraging their backgrounds in journalism and communications and continuously improving through professional development and networking they are able to successfully communicate information to the multiple audiences that the BBB serves. Don’t miss part 2, which will be released November 1st, with Nathan Hall, an SEO analyst for International Association of BBBs

• 0:00 Intro
• 0:39 What does the BBB do?
• 0:52 What Melanie and Lauren do
• 5:11 Networking tips
• 7:55 BBB social media analytics
• 11:20 BBB scam tracker
• 13:51 Challenges of working in marketing
• 15:48 Professional development
• 17:24 Data Analytics with a background in journalism
• 23:22 Managing your digital presence
• 24:53 Outro

Check out the BBB scam tracker here: https://www.bbb.org/scamtracker

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