Convention Center Podcast

Tiffany Andrews

Welcome to the Convention Center Podcast brought to you by the Myrtle Beach Convention Center. Podcast guests are industry professionals that will share relevant content, related to the conventions, trade shows, public events, and sport competitions and tournaments. We invite you to listen monthly, making our southeast convention center podcast your inside source to best practices, hot topics, meeting industry trends, and innovative and creative marketing in the hospitably and event industry.

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Spirit-Driven Outdoor Event Production
Oct 26 2022
Spirit-Driven Outdoor Event Production
Reggie Dyson is the General Manager at WMIR Rejoice radio 103.5fm, 95.5fm, and 1200am, also three times Stellar Award Nominee.  The podcast opens with Dyson sharing profound moments regarding his recent outdoor event – Myrtle Beach Waves of Praise Gospel Fest, an outdoor music festival going into its 4th year. As our guest on the Convention Center Podcast, Dyson shares primary outdoor event logistics that include but are not limited to:  Book artist/talent that will entertain all ages, both young and old.Typically, your core demographic is within a 100-mile or less radius.Partnerships are essential with radio, television, and out-of-home networks.Ask artist/talent to assist with cross promotions by using their social media platforms and radio interviews. Using social media vs printed flyers win every time.Consider if your outdoor concert should have a hybrid component.Be aware of the weather conditions in the city you are hosting your outdoor event.  Meanwhile, develop relationships with the local meteorologists.Have a plan B if rain is forecasted a week out.  Plan B requires a lot of preparation, non-stop phone calls, and numerous text messages.Outdoor events offer freedom for both attendees and vendors to space out and move around.Having produced numerous gospel events both outdoor and indoor, Dyson suggests that these “Must Dos” remain the same regardless of an event’s location.  In ranking order, here’s his…Top TenSecure the dateSecure the venueSecure artists a year in advanceSecure the items listed on the artist’s riderDetermine the AV needs of each artist or group performingDevelop an event budgetFind sponsors to off-set artists, rider requirements, and AV needsSell vendor spaces, meanwhile ensure food vendors offer a variety of meal options from vegan to soul food, an assortment of different beverages, and those selling arts & craftsKeep people at your event by providing everything a concert-goer would need Secure your talent for next year based on the climate of your recent eventAs Dyson shares the ups and downs of his career as a gospel promoter, he also offers advice to new concert producers.  So, keep listening…the four items he provides advice on can make or break a successful event.For the first time, we introduced a lightning round of Q&A’s with a twist for listeners to better know our guests!  In addition, Dyson shares an important tip that is certain to make you chuckle as he fills in this blank, “Don’t ever_______.”
Spirit-Driven Outdoor Event Production
Oct 26 2022
Spirit-Driven Outdoor Event Production
Reggie Dyson is the General Manager at WMIR Rejoice radio 103.5fm, 95.5fm, and 1200am, also three times Stellar Award Nominee.  The podcast opens with Dyson sharing profound moments regarding his recent outdoor event – Myrtle Beach Waves of Praise Gospel Fest, an outdoor music festival going into its 4th year. As our guest on the Convention Center Podcast, Dyson shares primary outdoor event logistics that include but are not limited to:  Book artist/talent that will entertain all ages, both young and old.Typically, your core demographic is within a 100-mile or less radius.Partnerships are essential with radio, television, and out-of-home networks.Ask artist/talent to assist with cross promotions by using their social media platforms and radio interviews. Using social media vs printed flyers win every time.Consider if your outdoor concert should have a hybrid component.Be aware of the weather conditions in the city you are hosting your outdoor event.  Meanwhile, develop relationships with the local meteorologists.Have a plan B if rain is forecasted a week out.  Plan B requires a lot of preparation, non-stop phone calls, and numerous text messages.Outdoor events offer freedom for both attendees and vendors to space out and move around.Having produced numerous gospel events both outdoor and indoor, Dyson suggests that these “Must Dos” remain the same regardless of an event’s location.  In ranking order, here’s his…Top TenSecure the dateSecure the venueSecure artists a year in advanceSecure the items listed on the artist’s riderDetermine the AV needs of each artist or group performingDevelop an event budgetFind sponsors to off-set artists, rider requirements, and AV needsSell vendor spaces, meanwhile ensure food vendors offer a variety of meal options from vegan to soul food, an assortment of different beverages, and those selling arts & craftsKeep people at your event by providing everything a concert-goer would need Secure your talent for next year based on the climate of your recent eventAs Dyson shares the ups and downs of his career as a gospel promoter, he also offers advice to new concert producers.  So, keep listening…the four items he provides advice on can make or break a successful event.For the first time, we introduced a lightning round of Q&A’s with a twist for listeners to better know our guests!  In addition, Dyson shares an important tip that is certain to make you chuckle as he fills in this blank, “Don’t ever_______.”
The New Normal…Self-Care?
Apr 26 2022
The New Normal…Self-Care?
Michelle Stinson Ross is the CMO of Mindful Appy.  The company works with organizations that are ready to embrace a cultural shift to create a Psychologically safe workplace.  Mindful Appy analyzes the company’s data derived from KPIs (Key Performance Indicators) and evaluates employees’ emotional engagement by using NEI (Net Emotional Index).  As you listen…take notes, Stinson provides employees and employers with an easily implemented toolbox.   This month’s podcast offers insights provided by Mindful Appy on Self-Care -I am not a Machine.  I am a Human Being!The podcast immediately opens with Stinson answering how an employee can most effectively cope with deadline stress.  One of the many answers she provides is, asking if there is flexibility to shift the deadline out further.  Ahhh…well that seems easy enough.  While inroads are being made for better health at the workplace, here are a few questions to ponder. Is management communicating the available options for self-care?Is leadership checking in on self-care balance in the workplace?What is the culture of your company?Is the leadership team assisting employees to do their jobs successfully?  Are people looking busy or being productive?  This is often a cultural issue most represented between Boomers & Gens/Millennials.Stinson stresses that ownership for mental wellness/self-care that leads to fatigue or burnout no longer rests solely on the shoulders of the employee.Why is the statement, “Check it at the door” meaningless?  Because “it” will follow up into work regardless.   To prevent “it from coming through the door”, Stinson provides our listeners with alternative methods of practicing mindfulness.  Below are a few of the self-care steps we have shared.  Stop and ask what emotions am I feelingCan I acknowledge the problemThen choose the best path to respond after a negative experienceIn addition, Stinson offers advice for those with high-performance jobs that suffer from anxiety and provides a deep dive regarding workplace burnout.So now, the workday is over and you are at home.  Guess what is next?   Close the stress cycle to decrease the adrenaline and cortisol in your system, Stinson suggests.  Wait… hold up it is not that simple, how do I do that?  Options to close the stress cycle do exist!  Has anyone heard of a good laugh, a big hug from your child or family member, or even the affection from your pet?Stinson’s podcast conclusion on empathy is defiantly something not to miss!  Do not be left with FOMO.
Creating Memorable Experiences For Athletes During A Pandemic Is Possible!
Jan 7 2022
Creating Memorable Experiences For Athletes During A Pandemic Is Possible!
Shannon Smith the Director of Operational Excellence at Varsity All Star shares what the key ingredients are in creating successful cheer and dance competitions before and during COVID-19.  Knowing that cheering is shifting towards being a sanctioned sport makes listening to Smith’s podcast most beneficial. This month’s podcast offers insight into Varsity All Star’s pandemic success:Launching Varsity TV for virtual competitionsHow using the Band App for coaches, judges, and staff is essential in disseminating relevant informationThe importance of phone calls, video conferencing, emails, advance communication with coaches, and use of social media to connect with spectators The benefits of using a consistent scoring system, no matter the competition size or locationEmploy a detailed communication strategy on various topics that range from coach check-ins to spectator ticketing/viewing to safety protocols regarding crowd rotation and event timing   Smith reflects on March 2020 and how events were on a hard pause.  No longer having the ability to see the joy in competitors’ faces, pushed Varsity All Star to be innovative.  So much so, the team quickly became well versed in hosting virtual competitions on Varsity TV and maintaining social engagement.  Varsity TV required the following:Performances to be uploadedVirtual judgingScoring to be emailedSharing performances to subscribersViewed by many as an industry trendsetter, Varsity All Star’s primary goal remains to ensure the industry remains solid.  Will virtual competitions continue?  Most likely, it provides the opportunity for three vital components, scheduling advanced coach meetings, choreography sessions/workshops, and finally yet importantly events for athletes of all ages.
Concessions…Conventions…COVID, Oh My
Nov 10 2021
Concessions…Conventions…COVID, Oh My
Chris Lindstrom the concessions manager at the Myrtle Beach Convention Center and a host of other city outdoor venues shares protocols and profits.  In this podcast, Chris discusses:How to responsibly package concession foodsImportance of sanitizing food preparation counters and all equipmentStaff wearing masks and the frequency of changing glovesHaving a designated person that only handles paymentFostering relationships with distributors and cost-saving upwards of 25%Reflecting, the pandemic did not only affect group bookings but how to serve F&B  to guests.  Lindstrom emphasizes that following the guidelines provided by the CDC was not difficult, because having worked in the hospitality industry for so many years he knows how to respond quickly to changes or requests.   He takes pride in setting the bar at providing a variety of quality foods, having options event-specific (bodybuilding competition with protein bars), pre-ordered box lunches (youth groups with short lunch breaks), and using local distributors (ABF-American Beekeeping Federation with featured items made with honey).   Note… before COVID-19 having a range of 7,000 to 20,000 guests all needing food requires third-party partnerships.  Therefore, when the concession stands and kiosks are not enough, it is not uncommon to see Subway or Chick-fil-A in Prefunction and food trucks or Kono Ice on the Events Plaza.  The podcast concludes with Lindstrom’s purpose and motivation as a hospitality professional.