Connect & Convert: The Sales Accelerator Podcast

Sales RX and Wizard of Ads Employee Optimization

Welcome to "Connect & Convert: The Sales Accelerator Podcast," where your host Dennis Collins, alongside co-host Leah Bumphrey, delivers unparalleled insights into the art of accelerating small business sales. Dennis, with over 150 years of experience in business enhancement, focuses on the profound impact of nurturing and developing people within the organization. His expertise lies in transforming average teams into exceptional ones through leadership training, effective communication, and the courage to tackle tough questions head-on. Leah complements Dennis's strategic approach with her vibrant energy and innovative strategies for business growth. Specializing in sectors that resonate with family and health, Leah excels in guiding businesses to explore new heights, emphasizing the importance of an open mindset and a clear vision for the future. Together, Dennis and Leah offer a synergistic blend of wisdom, humor, and actionable strategies. "Connect & Convert" is not just a podcast; it's a catalyst for small businesses determined to achieve sales success and operational excellence. Tune in to leverage Dennis's deep insights and Leah's creative solutions to transform your business landscape. read less
BusinessBusiness

Episodes

074 The Hidden Value of Studying Business Failures
Jan 10 2025
074 The Hidden Value of Studying Business Failures
Dive into Warren Buffett's unconventional wisdom as hosts Dennis Collins and Leah Bumphrey explore why the Oracle of Omaha actively studies business failures. Discover how complacency becomes the silent killer of successful businesses and learn practical strategies to keep your company growing in an ever-changing marketplace.Key Takeaways:Complacency is the number one reason businesses fail - even successful companies must constantly evolve or risk decline"Toxic positivity" in business can mask critical warning signs that need attentionCreating a network of honest advisors who meet monthly to discuss potential market changes is crucial for long-term successThere's no such thing as maintaining the status quo - you're either growing or decliningEpisode Timestamps:00:00 - Welcome and Introduction02:15 - Warren Buffett's Philosophy on Studying Failure04:30 - Understanding Toxic Positivity in Business07:45 - Real-World Examples: Sears and Blockbuster12:30 - Creating Early Warning Systems15:45 - Essential Questions for Business Growth18:00 - Closing ThoughtsConnect With Us:Dennis Collins: https://wizardofads.org/partner/dennis-collins/Leah Bumphrey: https://wizardofads.org/partner/leah-bumphrey/Email Dennis: denniscollins@wizardofads.comEmail Leah: leahbumfrey@wizardofads.comFeatured Guest:Paul Boomer (Producer Paul) - Marketing strategist and business consultant who specializes in helping companies identify and adapt to market changes. Paul shares valuable insights about creating networks of honest advisors and preparing for rapid market shifts.
073 Managing High-Performing Sales Teams: The Right Approach
Jan 3 2025
073 Managing High-Performing Sales Teams: The Right Approach
In this eye-opening episode of Connect and Convert, hosts Dennis Collins and Leah Bumphrey challenge the common wisdom of letting top sales performers operate independently. They share invaluable insights on why maintaining engagement with your best talent is crucial for long-term success and retention.Key Takeaways:Completely hands-off management of top performers can lead to disconnection and eventual talent lossEffective feedback should be data-driven and presented as a partnership discussion rather than criticismBuilding trust requires understanding individual motivations and creating personalized management approachesTeam integration and regular engagement are crucial, even for highly independent sales professionalsTimestamps:00:00:00 - Introduction and topic overview00:02:15 - The risks of ignoring top performers00:05:30 - Effective feedback strategies00:08:45 - Building team connection00:12:20 - Data-driven management approaches00:15:45 - Trust-building techniques00:18:30 - Closing thoughts and contact informationConnect with the Hosts:Dennis CollinsWebsite: https://wizardofads.org/partner/dennis-collins/Email: dennis@example.comLeah BumphreyWebsite: https://wizardofads.org/partner/leah-bumphrey/Email: leah@example.comAbout the Hosts:Dennis Collins brings decades of experience in radio management and sales leadership. His practical approach to sales management is informed by real-world successes and challenges in managing high-performing teams.Leah Bumphrey is a seasoned sales professional and consultant with extensive experience in media sales. As one of the pioneering female salespeople in her radio group, she brings a unique perspective to sales team dynamics and management.
072 Will AI Take Your Sales Job? The Truth About AI in Sales
Dec 27 2024
072 Will AI Take Your Sales Job? The Truth About AI in Sales
WILL AI TAKE YOUR SALES JOB? THE TRUTH ABOUT AI IN SALESIntroduction:Is artificial intelligence coming for your sales job? In this eye-opening episode of Connect and Convert, hosts Dennis Collins and Leah Bumphrey, joined by AI implementation specialist Paul Boomer, explore the transformative impact of AI on sales. From Walmart's groundbreaking AI negotiation system to the future of human-AI collaboration, discover what every business owner needs to know about this revolutionary technology.Key Takeaways:AI negotiators are already outperforming humans in B2B sales, with Walmart Canada's AI system achieving 3% better deals and preferred by 75% of vendorsThe "90-10 split" theory suggests AI will handle 90% of routine sales tasks while humans retain control of the crucial 10% involving relationship buildingSmall businesses should view AI as an enhancement tool rather than a replacement, particularly for data processing, follow-ups, and administrative tasksMaintaining investment in human sales training remains crucial even as AI technology advancesResources Mentioned:AI Sales Assistant "Cleo" - Real-time coaching and client analysis systemBook: "The AI Edge in Sales" by Jeff BlountFree 60-minute discovery call with our sales expertsTimestamps:00:00:00 - Introduction and snow talk00:03:15 - Walmart's AI Negotiation Experiment00:07:45 - B2B vs B2C AI Implementation Discussion00:12:30 - The Future of AI Sales Assistants00:18:20 - Training Budgets and Resources00:22:45 - Closing ThoughtsConnect with Our Hosts:Dennis Collins: https://wizardofads.org/partner/dennis-collins/Leah Bumphrey: https://wizardofads.org/partner/leah-bumphrey
071 Business Strategy vs Tactics: What Small Business Owners Need to Know
Dec 20 2024
071 Business Strategy vs Tactics: What Small Business Owners Need to Know
Think following your passion is enough for business success? Think again. In this eye-opening episode, marketing experts Dennis Collins and Leah Bumphrey, along with producer Paul Boomer, challenge conventional wisdom about business strategy. Drawing from Seth Godin's latest insights, they reveal why strategy should be your compass, not just a map.KEY TAKEAWAYS:Strategy is a philosophy of becoming - it's about who you'll serve and who you'll become, not just what you'll doGood decisions don't always lead to good outcomes (and vice versa) - understanding this difference is crucial for strategic planningEffective business strategy requires an "umbrella approach" that aligns multiple aspects of your business, from marketing to team managementSharing your strategy with your team is essential for success - most small business owners only share tactics, missing the bigger pictureTIMESTAMPS:00:00:00 - Introduction and special offer00:04:15 - Why passion isn't enough for business success00:08:30 - Understanding strategy vs tactics00:12:45 - The importance of multiple aligned strategies00:16:20 - Good decisions vs good outcomes00:20:00 - Sharing strategy with your teamCONNECT WITH OUR HOSTS:Dennis CollinsWebsite: https://wizardofads.org/partner/dennis-collins/Email: Dennis.Collins@wizardofads.comLeah BumphreyWebsite: https://wizardofads.org/partner/leah-bumphrey/Email: Leah.Bumphrey@wizardofads.comGUEST BIO:Paul Boomer serves as the producer for Connect and Convert. With his extensive experience in business strategy and marketing, Paul brings valuable insights to the conversation about strategic planning and implementation. His perspective on leadership and creating future-focused business visions adds depth to the discussion.
070 How to Build and Maintain Trust as a Leader
Dec 13 2024
070 How to Build and Maintain Trust as a Leader
BUILDING TRUST IN THE WORKPLACE: A LEADER'S GUIDE TO CREATING SAFE SPACESIntroduction:Join hosts Dennis Collins and Leah Bumphrey as they explore the crucial elements of building workplace trust through a compelling real-world case study. In this episode, they examine why traditional approaches like "open door policies" often fall short and introduce practical tools for measuring and improving trust within organizations, including the invaluable TORI assessment.Key Takeaways:Simply having an open door policy doesn't create trust - leaders must actively demonstrate they're safe to approach and will support their teamThe TORI assessment (Trust, Openness, Realization, Interdependence) provides a framework for evaluating and improving organizational trustMultiple strategies are needed when addressing trust issues, as direct confrontation isn't always possible or safe in certain power dynamicsDocumentation and proper escalation channels are crucial when addressing workplace trust issuesTimestamps:00:00:00 - Introduction and discussion of discovery calls00:04:15 - Case study: Trust breakdown in education setting00:08:30 - TORI Assessment explanation and implementation00:12:45 - Creating safe spaces at work00:18:20 - Strategic approaches to building trust00:22:30 - Closing thoughts and contact informationConnect with Our Hosts:Dennis CollinsWebsite: https://wizardofads.org/partner/dennis-collins/Email: denniscollins@wizardofads.comLeah BumphreyWebsite: https://wizardofads.org/partner/leah-bumphrey/Email: leahbumphrey@wizardofads.comFeatured Expert:Producer Paul brings his expertise in organizational development and assessment tools to the conversation, sharing valuable insights about the TORI assessment and its practical applications in building workplace trust.
069 - 5 Pillars of Strategic Recognition: Reduce Employee Turnover by 45%
Dec 6 2024
069 - 5 Pillars of Strategic Recognition: Reduce Employee Turnover by 45%
Discover the science behind effective employee recognition and how it can dramatically reduce turnover costs. In this episode, Dennis Collins and Leah Bumphrey break down Gallup's latest research, revealing how well-recognized employees are 45% less likely to leave their positions within two years. Learn the five essential pillars that make recognition programs truly effective.Key Takeaways:Employee turnover is extremely costly: 200% of salary for leadership positions, 89% for technical staff, and 40% for frontline employeesThe five pillars of effective recognition are: fulfilling, authentic, personalized, equitable, and embedded in cultureRecognition must be tailored to different personality types and departments - one size does not fit allWell-implemented recognition programs can reduce turnover by 45% over two yearsTimestamps:00:00:00 - Introduction and turnover cost discussion00:02:15 - The true cost of employee turnover00:05:30 - Breaking down the five pillars of recognition00:12:45 - Implementation strategies for recognition programs00:18:20 - Case studies and real-world examples00:22:30 - Action steps for business ownersConnect with Our Hosts:Dennis CollinsWebsite: https://wizardofads.org/partner/dennis-collins/Email: denniscollins@wizardofads.comLeah BumphreyWebsite: https://wizardofads.org/partner/leah-bumphrey/Email: leahbumfrey@wizardofads.comAbout Our Hosts:Dennis Collins is a business growth strategist with over three decades of experience in media and sales management. His expertise in employee retention and organizational culture has helped numerous businesses achieve sustainable growth.Leah Bumphrey is a sales performance expert specializing in recognition programs and team development. Her unique perspective combines both management and support role experience, giving her valuable insights into effective recognition strategies.Ready to transform your business's recognition strategy? Email denniscollins@wizardofads.com or leahbumfrey@wizardofads.com to schedule your complimentary 60-minute discovery call.
068 Breaking Through Career Barriers: A Sales Woman's Professional's Story
Nov 29 2024
068 Breaking Through Career Barriers: A Sales Woman's Professional's Story
In this revealing episode of Connect and Convert, co-host Leah Bumphrey shares her personal journey from warehouse worker to successful sales professional. Through candid storytelling, she illustrates how determination and intuition can overcome traditional career barriers, offering invaluable insights for sales professionals and business owners alike.Key Takeaways:Traditional barriers like lack of formal education shouldn't stop you from pursuing your career goalsSuccess comes from balancing emotional drive with logical decision-makingContinuous learning through reading and self-education is crucial for professional growthTrust your intuition while maintaining a strategic approach to career decisionsTimestamps:00:00:00 - Introduction and Canadian Thanksgiving00:04:15 - Early Career Challenges00:08:30 - Breaking Into Sales at Pitney Bowes00:12:45 - Lessons in Determination00:18:20 - The Power of Intuition00:22:40 - Reading and Professional Growth00:25:30 - Final Thoughts and Contact InformationConnect with Our Hosts:Dennis Collins - https://wizardofads.org/partner/dennis-collins/Leah Bumphrey - https://wizardofads.org/partner/leah-bumphrey/Email:Leah.Bumphrey@wizardofads.comDennis.Collins@wizardofads.comAbout Leah Bumphrey:Leah Bumphrey is a seasoned sales professional with extensive experience in radio sales and business development. Starting her career in a computer parts warehouse, she overcame traditional barriers to build a successful career in sales. Her journey exemplifies the power of determination, continuous learning, and trusting one's intuition in professional development.
067 Steve Jobs Presentation Techniques That Still Work Today
Nov 22 2024
067 Steve Jobs Presentation Techniques That Still Work Today
EPISODE INTRODUCTIONCan focusing on purpose actually drive better business results than chasing profits? In this eye-opening episode, Dennis Collins and Leah Bumphrey explore the transformative power of purpose-driven business strategies, drawing insights from Lisa Earl McLeod's groundbreaking book "Selling with Noble Purpose." Discover why salespeople who focus on making a difference consistently outperform those focused solely on hitting targets.KEY TAKEAWAYSPurpose-driven salespeople consistently achieve better results than those motivated purely by financial goalsOrganizations need to align their entire team around purpose, starting from top leadershipModern workforce, especially younger generations, actively seek purpose-driven companiesMaking a difference in customers' lives leads to sustainable profit growth naturallyRESOURCES MENTIONEDTIMESTAMPS00:00 - Introduction and episode overview02:15 - Introduction to noble purpose concept05:30 - Real-world examples of purpose vs profit08:45 - Implementation strategies for businesses12:30 - Leadership's role in purpose-driven organizations15:45 - Measuring impact beyond financial metricsCONNECT WITH THE HOSTSDennis CollinsWebsite: https://wizardofads.org/partner/dennis-collins/Email: denniscollins@wizardofads.comLeah BumphreyWebsite: https://wizardofads.org/partner/leah-bumphrey/Email: leahbumphrey@wizardofads.comABOUT OUR PRODUCERPaul Boomer brings extensive experience in helping businesses transition to purpose-driven models, with a proven track record of achieving significant growth through value-based strategies. His insights on generational shifts and organizational change have helped numerous businesses achieve sustainable growth.
066 How Selling with Purpose Drives Better Business Growth
Nov 15 2024
066 How Selling with Purpose Drives Better Business Growth
Introduction:Are you struggling to balance profit goals with making a meaningful impact? In this eye-opening episode, Dennis Collins and Leah Bumphrey, joined by producer Paul Boomer, explore why businesses that prioritize purpose over profit often achieve greater success in both areas. Drawing insights from Lisa Earl McLeod's "Selling with Noble Purpose," they reveal how this approach transforms sales performance and company culture.Key Takeaways:Salespeople focused on making a difference in customers' lives consistently outperform those solely focused on hitting sales targetsPurpose-driven organizations experience better employee engagement, easier recruitment, and stronger customer relationshipsImplementing a purpose-driven approach requires leadership commitment and organizational alignmentThe shift from profit-first to purpose-first thinking can lead to sustainable business growthTimestamps:00:00:00 - Introduction and episode overview00:02:15 - The concept of noble purpose in business00:05:30 - Research findings on purpose-driven sales00:08:45 - Real-world examples and case studies00:12:30 - Implementation strategies00:15:45 - Leadership's role in purpose-driven organizations00:18:20 - Measuring impact and resultsConnect with Our Hosts:Dennis Collins: https://wizardofads.org/partner/dennis-collins/Leah Bumphrey: https://wizardofads.org/partner/leah-bumphrey/About Our Producer:Paul Boomer brings extensive experience in business growth strategies and has helped numerous organizations implement purpose-driven approaches, achieving remarkable results including a case study of 32% year-over-year growth over six years through purpose-driven leadership.
Radio Industry Veteran Transforms Legal Marketing Gary Sarner Pt II
Nov 8 2024
Radio Industry Veteran Transforms Legal Marketing Gary Sarner Pt II
Building ROI 360 Plus: How Gary Sarner Revolutionized Law Firm Marketing Part 2Introduction:In this powerful second part of our interview, Gary Sarner reveals how he transformed an unexpected career shift into a thriving law firm marketing enterprise. Through candid discussion and lightning-round questions, Gary shares invaluable insights about team building, business ownership, and the profound importance of putting people first in business relationships.Key Takeaways:The power of specialization: Focus on mastering one niche rather than trying to serve everyoneTrue success comes from prioritizing the end user's experience over immediate client satisfactionBuilding a strong team requires hiring for character and potential rather than just experienceBusiness relationships should be partnerships built on transparency, not traditional client-vendor dynamicsTime Stamps:00:00 - Lightning Round Questions Begin02:15 - The Birth of ROI 360 Plus05:30 - Team Building Philosophy12:45 - The Power of Partnership Approach18:20 - Marketing Philosophy22:30 - Future Growth VisionGuest Bio:Gary Sarner is the founder and CEO of ROI 360 Plus, bringing over 35 years of radio industry expertise to revolutionize law firm marketing. After serving in key roles at major radio corporations, Gary transformed his deep understanding of media and advertising into a unique business model that has helped law firms expand across multiple states. His approach emphasizes transparency, genuine partnership, and a deep commitment to both client and end-user success.Connect With The Hosts:• Dennis Collins: https://wizardofads.org/partner/dennis-collins/• Leah Bumphrey: https://wizardofads.org/partner/leah-bumphrey/Recommended Episodes:• "Part 1: Gary Sarner's Radio Industry Journey"Connect with Gary Sarner:ROI 360 Plus website: https://roi360plus.comConnect with Gary Sarner on LinkedIn https://www.linkedin.com/in/garysarner/
Radio Industry Veteran Transforms Legal Marketing: Gary Sarner's Story Pt. 1
Nov 1 2024
Radio Industry Veteran Transforms Legal Marketing: Gary Sarner's Story Pt. 1
Step into the fascinating world of media buying with Gary Sarner, founder of ROI 360 Plus, as he shares his incredible journey from landing his first $10,000 radio sale to revolutionizing client-focused media strategy. In this episode, Gary reveals how his transition from traditional radio sales to comprehensive media buying transformed his approach to advertising and client relationships.Key Takeaways:The importance of market ownership: "If you don't own it or own a segment, you've got nothing"Why understanding client authenticity is crucial for effective advertising strategiesHow auditing media placements can reveal significant inefficiencies in advertising spendThe value of patient, strategic media planning over quick salesResources Mentioned: ROI 360 Plus ServicesY100 Radio HistoryMorgan & Morgan Marketing Case StudyEpisode Timestamps:00:00 - Introduction and welcome02:15 - Gary's first sale at Y100 Radio08:30 - Lessons learned from his father's retail success12:45 - Transition from radio sales to media buying17:20 - Legal marketing transformation story22:45 - Modern advertising strategy insightsConnect with Your Hosts:Dennis Collins: https://wizardofads.org/partner/dennis-collins/Leah Bumphrey: https://wizardofads.org/partner/leah-bumphrey/About Our Guest:Gary Sarner is the founder of ROI 360 Plus, a comprehensive media buying and strategy firm. With over three decades of experience in broadcast media, Gary transformed from a successful radio sales professional to a trusted media buying consultant. His unique approach to client relationships and market ownership has made him a respected figure in the advertising industry, particularly in legal marketing and strategic media placement.Connect with Our Guest:Gary Sarner• LinkedIn: https://www.linkedin.com/in/garysarner/• Website: ROI 360 Plus
From Sales Failure to Success: A Career-Changing Story
Oct 25 2024
From Sales Failure to Success: A Career-Changing Story
INTRODUCTIONWhen Dennis Collins was labeled "least likely to succeed" in sales training, it could have ended his career. Instead, it sparked a lifelong journey of learning and excellence that transformed him into a respected sales leader and coach. Join hosts Dennis Collins and Leah Bumphrey as they explore how career setbacks can become the foundation for extraordinary success.KEY TAKEAWAYS• A negative assessment doesn't define your potential - your response to it does• The crucial role of supportive leadership in career development• The power of becoming a lifelong student in your field• Why focusing on the "why" rather than just the "what" leads to lasting successRESOURCES MENTIONED• How to Win Friends and Influence People by Dale Carnegie• Seven Habits of Highly Effective People by Stephen Covey• Books and training materials by Zig Ziglar• Brian Tracy's sales training programs• Robert Cialdini's "Influence"TIMESTAMPS00:00:00 - Introduction and special offer00:03:45 - Dennis's early career and New York training experience00:07:15 - The devastating feedback00:12:30 - How a supportive manager changed everything00:15:45 - Becoming a student of sales00:18:30 - Biggest misconceptions when starting a business00:21:15 - The importance of purpose and focusCONNECT WITH THE HOSTSDennis Collins - https://wizardofads.org/partner/dennis-collins/Leah Bumphrey - https://wizardofads.org/partner/leah-bumphrey/ABOUT THE HOSTSDennis Collins is a veteran sales trainer and business coach with decades of experience in broadcast media and sales leadership. His personal journey from being labeled "least likely to succeed" to becoming a respected sales leader has shaped his approach to coaching and training.Leah Bumphrey brings her expertise in business development and sales strategy to help entrepreneurs and sales professionals reach their full potential.
Ancient Wisdom for Modern Sales: Aristotle's Persuasion Secrets
Oct 4 2024
Ancient Wisdom for Modern Sales: Aristotle's Persuasion Secrets
Unlock the secrets of persuasion with Dennis Collins and Leah Bumphrey as they explore Aristotle's timeless techniques for effective communication in business. Discover how mastering pathos, logos, and ethos can revolutionize your sales strategies and skyrocket your small business success.KEY POINTSUnderstand the critical balance of pathos (emotion), logos (logic), and ethos (credibility) in persuasive communicationLearn how to craft compelling stories that incorporate all three elements for maximum impact in sales presentationsDiscover techniques for tailoring your persuasion approach based on your audience's social styleExplore the benefits of daily check-ins for effective sales team managementTIMESTAMPS00:00:00 - Introduction to Aristotle's persuasion techniques00:01:15 - Breakdown of pathos, logos, and ethos00:03:30 - The importance of balancing all three elements00:06:45 - Real-world examples of persuasion fails00:09:20 - How to audit your presentations for effectiveness00:12:00 - Daily check-ins for sales team managementLINKS• Dennis Collins: https://wizardofads.org/partner/dennis-collins/• Leah Bumphrey: https://wizardofads.org/partner/leah-bumphrey/BIO & BACKGROUNDDennis Collins and Leah Bumphrey are seasoned business coaches and hosts of the Connect & Convert podcast. With years of experience in sales and marketing, they bring a wealth of knowledge to help small business owners and entrepreneurs enhance their communication skills and drive growth.
Hypnagogic State: The Secret to Boosting Your Creative Thinking
Sep 20 2024
Hypnagogic State: The Secret to Boosting Your Creative Thinking
Introduction:Unlock the secrets of peak creativity in this fascinating episode of Connect and Convert. Hosts Dennis Collins and Leah Bumphrey explore the science behind creative thinking, revealing how understanding the hypnagogic state can revolutionize your business strategies and boost innovation.Key Takeaways:The "bookend" times (early morning and late night) are often most conducive to creativityThe hypnagogic state, occurring between wakefulness and sleep, can unlock powerful creative ideasRole-playing is crucial for effective sales training, despite initial resistance from team membersContinuous practice and improvement are essential, even for experts in their fieldTimestamps:00:00:00 - Introduction and special offer00:01:15 - Best times for creativity00:03:30 - The hypnagogic state explained00:05:45 - Thomas Edison's creative process00:07:20 - Salvador Dali's technique00:09:00 - Role-playing in sales trainingConnect with the Hosts:Dennis Collins: https://wizardofads.org/partner/dennis-collins/Leah Bumphrey: https://wizardofads.org/partner/leah-bumphrey/Email: Dennis Collins at WizardOfAds.comEmail: Leah Bumphrey at WizardOfAds.comAbout the Hosts:Dennis Collins and Leah Bumphrey are experienced sales and marketing strategists. Dennis brings a wealth of knowledge from his background in managing radio stations, while Leah is known for her creative writing and marketing expertise. Together, they offer unique insights into business growth and sales acceleration.
How Pixar's Culture Drives Financial Success: A Business Case Study
Sep 13 2024
How Pixar's Culture Drives Financial Success: A Business Case Study
Introduction:In this episode of Connect & Convert: The Sales Accelerator podcast, hosts Dennis Collins and Leah Bumphrey dive into the fascinating world of measuring the financial impact of business culture. Using Pixar's remarkable success as a case study, they explore how small businesses can apply similar principles to drive growth and improve organizational effectiveness.Key Takeaways:Pixar's culture of autonomy, candid feedback, and diverse teams has led to impressive financial successImplementing brain trust meetings and fostering psychological safety can significantly improve workplace cultureContinuous learning and improvement initiatives are crucial for maintaining a strong organizational cultureLeadership plays a vital role in upholding cultural standards and driving business successResources and Links:• Harvard Business Review case studies subscription• Pixar's official website: https://www.pixar.com/• Book a free 60-minute discovery call with our hostsTimestamps:00:03:45 - Understanding the importance of autonomy in creative businesses00:07:20 - Implementing diverse teams and brain trust meetings00:11:30 - Creating psychological safety in the workplace00:15:00 - The power of continuous improvement and learning organizationsConnect with the Hosts:• Dennis Collins: https://wizardofads.org/partner/dennis-collins/• Leah Bumphrey: https://wizardofads.org/partner/leah-bumphrey/About the Hosts:Dennis Collins and Leah Bumphrey are experienced business consultants and podcast hosts of Connect & Convert: The Sales Accelerator. With their combined expertise in sales, marketing, and organizational culture, they provide valuable insights for small business owners looking to accelerate growth and improve their operations.
Unexpected Sales Lessons from a Master Bartender
Sep 6 2024
Unexpected Sales Lessons from a Master Bartender
Introduction:Discover unexpected sales wisdom from an unlikely source in this eye-opening episode of Connect and Convert! Hosts Dennis Collins and Leah Bumphrey reveal how Gino, a charismatic bartender, teaches invaluable sales techniques through his exceptional customer service. Get ready to transform your approach to sales and customer connections!Key Takeaways:• Learn how to create unforgettable customer experiences that drive sales• Discover the power of remembering personal details to build lasting connections• Understand Jeb Blunt's 5 silent questions every customer asks and how to address them• Find out how to spot sales lessons in everyday life situationsResources and Links:• Jeb Blunt's "5 Silent Questions Every Customer Asks"• Free 60-minute Connect and Convert discovery call• Wizard Academy: https://wizardacademy.org/Timestamps:00:00:00 - Introduction and new discovery call feature00:02:15 - Leah's unexpected sales lesson from her son00:04:30 - Dennis introduces Gino the bartender00:07:45 - Breakdown of Gino's sales techniques00:10:30 - Jeb Blunt's 5 silent customer questionsConnect with the Hosts:• Dennis Collins: https://wizardofads.org/partner/dennis-collins/• Leah Bumphrey: https://wizardofads.org/partner/leah-bumphrey/• Email: dennis.collins@wizardofads.com, leah.bumphrey@wizardofads.comRecommended Episodes:• "The Art of Storytelling in Sales: Captivate Your Audience"• "Building Trust: The Foundation of Successful Sales Relationships"• "Unconventional Sales Strategies That Actually Work"
Don't Kill the Messenger: How to Handle Bad News in Business
Aug 30 2024
Don't Kill the Messenger: How to Handle Bad News in Business
In this eye-opening episode of Connect and Convert, hosts Dennis Collins and Leah Bumphrey tackle the crucial topic of handling bad news in business. Discover why embracing negative information is essential for long-term success and learn practical strategies to create a culture of open communication in your company.Key Takeaways:Understanding the "Persian Messenger Syndrome" and its impact on modern business communicationWarren Buffett's two-instruction approach for new hires and how it transforms organizational cultureThe importance of leadership vulnerability in fostering trust and transparencyA five-point audit to improve business communication and create a culture that values early warningsResources and Links:Warren Buffett's Annual Shareholder Letters: https://www.berkshirehathaway.com/letters/letters.htmlWizard Academy: https://www.wizardacademy.org/Timestamps:00:00:00 - Introduction and topic overview00:02:15 - Explaining the "Persian Messenger Syndrome"00:05:30 - Warren Buffett's approach to handling bad news00:08:45 - Creating a culture of open communication00:12:30 - Five-point audit for improving business communication00:15:00 - Wizard Academy course hackConnect with the Hosts:Dennis Collins: https://wizardofads.org/partner/dennis-collins/Leah Bumphrey: https://wizardofads.org/partner/leah-bumphrey/About the Hosts:Dennis Collins and Leah Bumphrey are experienced business consultants and sales accelerators. With decades of combined experience in management and sales, they provide valuable insights and strategies for small business owners looking to grow their sales and improve their organizational culture.Related Episodes:"The Power of Storytelling in Business""Building Trust with Your Team: Leadership Strategies for Success""Effective Communication Techniques for Small Business Owners"