Spapreneur Podcast

Spapreneur Podcast

Spapreneur® is the podcast where we help day spa, salon, nail, and massage therapy owners build long-lasting and successful businesses. With actionable, real-life tested tips and tricks, Spaprenuer® is the podcast where real-life spa experts come on to help you with all the business aspects of running your day spa, salon, and massage therapy studio. We help you build your business beyond the treatment room. Lynn Graves is the founder and owner of DeStress Express Massage and Spa. A Licensed Massage Therapist, Esthetician, and Wax Tech, Lynn brings over 20 years of spa experience. She has personally mentored over 50 spa practitioners and owners to success. Ramona Rice is a retention specialist who helped to push DeStress Express Massage and Spa with great operation and marketing processes. From email marketing campaigns to getting repeat business from your existing client base, she has a solution to push your marketing and operations to the next level. read less
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Episodes

Yes You Can Hire Someone in 2021
Aug 4 2021
Yes You Can Hire Someone in 2021
On this episode of the Spapreneur® Podcast, we’re focusing on the next part in our excuses series - “I can’t hire staff.” Ramona dives into this topic and how it had affected in your business. There is a epidemic of not being able to find staff. We’ve experienced it in my own business - we want to hire 10 massage therapists and at least two more front desk staff. But like a lot of you we are having problems just getting people to show up. But you can’t use a lack of not having a staff be an excuse because there are things you can do to get people to work for you.Topics CoveredYes there is a labor shortageHow I’m able to go on vacation and my spa is still able to runThe key is low staff turnoverWe’re having people not even showing up for interviewsNew graduates are coming”I can’t find someone as good as me”Where are the gaps in your business you need to hire forWhat are you missing and what are the clients asking for?Know your core values and strengths for your business Train into your company culture and experience You have to let go of complete control of your businessYou have to be willing to be teachable and learn from your team Let your staff members have ownership mentality Make sure you’ve put the want ad everywhereLeave no stone unturnedAre you offering enough moneyDo you have the supply of clients to meet the demand of another practitionerHave you identified where you need coverage Ideal team member avatarGet testimonials from your teamHave a team page on your website Resources Mentioned Spapreneur® LiveSpareneur Alliance Facebook Group Spapreneur MastermindSpapreneur Private Coaching
13 Essential Books Every Spa Owner Need to Consume
Jun 30 2021
13 Essential Books Every Spa Owner Need to Consume
In today's episode of the Spapreneur® Podcast, Ramona dives into her favorite topic - reading. Yes, Ramona is an avid reader and will try to read close to 90 books this year. So much of her success as a business owner leads back to books she has read. And since she gets asked all the time, here are the 13 Essential Books The Essential 13* The links to these books will not send proceeds to Spapreneur® or Ramona directly. Instead, she uses the Amazon Smiles donation link to support her favorite charity, The Muse Writers Center. *1. Profit First by Mike Michalowicz is a required book for Spapreneur® because this accounting system changes lives and builds accountability and wealth. 2. The Pumpkin Plan by Mike Michalowicz. Yes, another Mike book teaches how to focus on the right clients who bring in the best returns. It helps break the idea that the client is always the right myth.3. Virtual Freedom by Chris Ducker - Chris was a personal mentor and coach to Ramona at the beginning of Spapreneur, and he taught her how to use assistants. Suppose you need help on how to find and hire, this a good book to start.4. Content Machine by Dan Norris - this book is the OG guide on using content marketing. 5.  The 12 Week Year by Brian Moran - Get more done in 12 weeks than others do in 12 months - this program is great for helping focus on key goals and priorities.6. Your Best Year Ever - Michael Hyatt - a guide to help you stick to goals and things you want to pursue. 7. Finish by Jon Acuff - it's easy to start on a path of goals but difficult to finish. In this book, you'll learn how to make goals that you can actually achieve. 8.
Finding More Time without Sacrificing Yourself
Jun 16 2021
Finding More Time without Sacrificing Yourself
On today's episode of the Spapreneur® Podcast, Ramona is interviewing the incredible Tanya Dalton. Tanya Dalton is a best-selling author, speaker, sought-after business coach for women entrepreneurs, and nationally recognized productivity expert. Tanya serves as a growth strategist for female leaders in the corporate and entrepreneurial sectors. Her 12-month mentorship program, The Intentional CEO, helps female entrepreneurs grow thriving businesses and thriving personal lives. In addition to having her book, The Joy of Missing Out, being named one of the Top 10 Business Books of 2019 by Fortune Magazine, Tanya’s podcast, The Intentional Advantage, is ranked among the top 50 in the self-improvement category on iTunes. Tanya is also the founder and CEO of inkWELL Press Productivity Co., a multi-million dollar company providing tools that work as a catalyst in helping women do less while achieving maximum success.Topics MentionedThe world feels so busy.When you feel too busy to do the things you want or need to doEnough is a gross wordAssess your mindset around successGive yourself grace during the tradition from old normal to post-pandemicStart mapping where you want your week to goKeep your north star clear and in frontWill this matter in five years?Overwhelm is when we don't know where to startObstacles are opportunitiesThe goals and opportunities have to grow and change with youDon't create your life around a system - choose to be the center of the systemTaking care of yourself allows you to take care of othersThere is no catching up on 2020 - instead, accept we lost a yearOur past is there to help us learnHaving a rough time gives you so much power if you recognize the gifts it bringsTrack the patterns in your life to see what's working and what needs adjustment Five minutes with peak productivityThe priority list vs the todo listResources MentionedTanya DaltonSpapreneur MastermindIntentional Advantage PodcastTanya's Book - The Joy of Missing OutTanya's Next Book - On PurposeFull Focus Planner
SEO Tactics You Need in Your Spa
Jun 2 2021
SEO Tactics You Need in Your Spa
On today's episode of the Spapreneur® Podcast, we have Jarod Spiewak from CometFuel and he's talking all about SEO. Jarod is the founder and lead strategist of Comet Fuel, a boutique, strategy-first, marketing agency that helps exceptional businesses fuel long-term growth, without all the typical agency BS.Jarod got his start in the world of marketing at the age of 14 by needing to figure out how to make money online to pay for college, which he started attending at 15 years old, after months of writing content for less than $0.01 per word and working for next to free through Craigslist “gigs”.Several “real jobs” and years later, after working as the lead strategist for a marketing agency and as a contractor to several other agencies… Jarod didn't feel as though the agency that he wanted to work for existing, so he started it instead.A boutique agency that values results, honest communication, transparency, education, and cutting through the BS. Over the past few years, Comet Fuel (formerly Blue Dog Media) has successfully managed over $10MM in advertising spend and has returned millions of dollars in profit to their clients.Topics Covered Background in SEO that made major changes Why SEO is important in small business marketingYes Google is King of the Organic Search Use all the Google Tools available Google looks different depending on the search Maps more important than Organic Reach To test your search go into incognito mode How do you climb to the top of searchYou need to build your SEO equityUse your niche to build search equity Onsite and off-sitePeople write questions in the search bar Resources Mentioned CometFuel.comFree Google Ads GuideGoogle My Business App
Using Products to Bring in More Revenue
May 26 2021
Using Products to Bring in More Revenue
On today's episode of the Spapreneur®, The Product Boss is here! The Product Boss is actually two amazing women who work together, Jacqueline Snyder and Minna Khounlo-Sithep. These women are the combined force behind The Product Boss small business coaching platform and Apple top 10 marketing podcast. Together, they have grown a community of high-achieving product-based small business owners and have helped them scale their physical product businesses through coaching, digital courses, highlighting female founders each Monday on their podcast, and other important initiatives. Their goal is to change the landscape of product entrepreneurship by connecting small business owners worldwide through a blend of real-life business tactics, creative strategy, and modern leadership.In addition, Jacqueline and Minna co-founded the “Shop 1 in 5™ Pledge” – a commitment to make 1 in 5 purchases from a small business, online or “offline,” realizing the importance of supporting small retail businesses, online shops, makers, manufacturers, restaurants and many other small businesses that are the backbone of our economy.Ramona isn't lying - she LOVES these women, and you should totally listen to them. Topics MentionedWhy you want to sell things - yes you really doSelling products extend the experience of the spa to homeHow to get clients to buy products What you look for when picking a product line for your spaCo-Branding vs. Wholesale What about coming up with your own lines of productsIt isn't easy to be a service provider and a product maker and do both wellThe sales rep is everything Use it in real-time with clients before investing in making a productWith product, understand what your customers expect and want Customize the experience to lead into selling the productUse the products to create a system for your clients - sell the systemTeach your team to sell from recommendationResources MentionedUnstoppable Entrepreneur Podcast Product BossCause + Medic CBDThe Product Boss Website Bulletin.coFaireShop 1 in 5 PledgeAlibaba The Product Boss Opi EpisodeThe Product Boss MastermindThe Product Boss Resource GuideYear of Content from the Product Boss