Episode 184: Mike Cessario founder and CEO of Liquid Death talks to us about what is home and why a lot of good entrepreneurs are unemployable, rallying people to believe in you, irony, compassion, and our mutual love of the movie Real Genius, Exploring the complexity of the "Fuck You" attitude, advertising as entertainment, greatness is not supposed to be easily scaleable, what is a big idea in marketing, nailing a concept and making it reality, plus much much liquidy, can can, death metal, punk more And MORE!

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