PODCAST EPISODE

Ep.33 Finastra: Building a global ABM program in a pandemic

Account-Based Marketing

Aug 8 2021 • 26 mins


Building a centralised ABM program while still empowering the field and regional teams is a difficult balance. In this episode, Marnie Giuranna Zaccaria, Global ABM Lead at Finastra, discusses how one of the world’s leading fintech organisations has approached this problem, why less is more, and gives her tips for navigating COVID-19 disruption.