Ep. 100: Celebrating 100 episodes w/ John Gordon from Incentive Games

The Betting Startups Podcast

Jan 31 2024 • 30 mins

Ep. 100 features John Gordon from Incentive Games, which is the leading free-to-play games provider.

Hear him discuss:

  • The progress that Incentive Games has made since John appeared on Ep. 1 of the podcast, which includes partnerships with tier-1 operators like Fanduel and bet365
  • Why focusing heavily on player retention has helped Incentive Games position itself as the leading free-to-play games provider
  • How the culture he’s built at Incentive Games has driven employee retention and earned them recognition as a top UK employer
  • His thoughts on how the US market has evolved over the last two years since Ep. 1
  • Mentoring and advising other startups, and what qualities he looks for in the founders
  • His thoughts on how to improve the podcast over the next 100 episodes
  • His suggestion for a new standard closing question to this podcast!

Learn more 👇

➡️ Incentive Games website

➡️ John Gordon on Linkedin

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This podcast is presented by Optimove, the #1 CRM Marketing solution for the iGaming industry. Since 2012, Optimove has served iGaming Operators from startups to industry leaders. Today, 4 out of the Top 5 US Operators Personalize Player Experiences with Optimove. iGaming operators know their growth journey begins and continues with Optimove, the #1 CRM Marketing solution for the iGaming industry.