Mastering the Art of Selling with Humility and a Growth Mindset with Jake Cronin
Jake's Journey: Started in kitchen knife sales at Cutco where he learned to cold call for the first time.
Siro Co-Founder: Co-founded Siro, a platform aiming to provide an AI coach for field sales.
Future Vision: Envisions an AI coach like Siro inspiring salespeople, pushing them to set ambitious goals and providing targeted information for success.
Universal Sales Skills: Asserts the universal relevance of sales skills in any career, emphasizing that those who embrace the sales aspect tend to thrive in their careers.
Hiring Philosophy: Looks for low ego and autonomy, believing these traits contribute to a strong team culture.
Team Culture: Values individuals who can aim themselves, execute great work, and exhibit passion.
Leadership Lessons: Stresses the importance of humility, authenticity, and a growth mindset in leadership.
Role Models: Admires Elon Musk for his bold decision-making and his girlfriend, who is recognized for fostering a culture of bringing one's full self to the team.
Habits and Rituals: Maintaining stability outside of work, investing in executive coaches, and keeping a healthy network of other founders.
QUOTES
"Everyone, if they reach the peak of their career, becomes a salesperson”
"Low ego is one of the strongest threads through our culture right now, connecting all our Siro employees”
“A great salesperson is providing a service and building trust”
“I was constantly humbled in my sales career with just how tough the job is”
“Anyone can be successful in sales and have a life-changing outcome if they’re willing to put in the work”
LINKS MENTIONED IN THIS EPISODE
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You’ve been listening to “Pour Over” presented by Fika Ventures. Fika is an LA-based early stage venture fund investing in b2b companies across North America. If you enjoyed this podcast and have suggestions for future guests, or general thoughts and feedback, feel free to email us at info@fika.vc. Thanks for listening.
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